SearchDay: PPC Bidding Strategies: Prudence vs. Aggressiveness

Today's Columns: » PPC Bidding Strategies: Prudence vs. Aggressiveness  » Could Social Media Be the Google Killer?  » Getting to Know Local SEO  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �September 22, 2008

Top Jobs Search Analyst II Backcountry.com Park City, United States Search Analyst I Backcountry.com Park City, United States Deliverability Manager Bronto Software Durham, United States Senior Account Executive New York, United States Boston, United States Search Engine Marketing Coordinator CBSSports.com Fort Lauderdale, United States More Jobs Today's Top Story: David Szetela PPC Bidding Strategies: Prudence vs. Aggressiveness  PROFITABLE PPC When it comes to PPC bids, should you start low and build up? Or start high and come down? As with many things, the right strategy for your company depends on your situation and objectives. » Full story » Print version Search Engine Watch Experts Columns Frank Watson Could Social Media Be the Google Killer?  SEM CROSSFIRE Much discussion has been made of where the David to the Google Goliath will come from. The ongoing growth of social media may indicate that we should look beyond a Yahoo-Microsoft merger and other algorithmic-based search engines and explore the possibility of search becoming less important. » Full story » Print version Gregg Stewart Getting to Know Local SEO  VERTICAL SEARCH Local SEO is a must for businesses that sell products locally to a specified geographical area. The channels consumers are using to search are changing. Is your marketing strategy adapting? » Full story » Print version WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog To Fear or Not to Fear: That is the Question (About the Google-Yahoo Ad Deal) Posted by Nathania Johnson  Sep 22, 2008 As October approaches, and Google prepares to implement its advertising deal with Yahoo, more and more commentary is flowing about the pros and cons of the deal. The New York Times is saying there's nothing to worry about. But their argument is mostly full of talking points released by Google itself ... » Continue reading Where's The 30 Rock Search? Posted by Deborah Richman  Sep 22, 2008 The real Emmy story last night came near the end, when Tina Fey arrived on the stage for last time and received the 30 Rock team award. She reeled off all the places where the hit program could be seen online, including Hulu and NBC, and then said something ... » Continue reading Moms See Search as Task-Oriented; Websites as Entertainment Posted by Nathania Johnson  Sep 22, 2008 Moms are now packing more activity into their day, according to a new data released by AOL's Platform-A. A survey of 7,000 women found that the average internet-using mom reports conducting 27 hours of activities during the day. On average they spend: 2.6 hours on the internet2.1 hours of television1.2 hours a ... » Continue reading Yahoo Redesigns SearchMonkey Template Posted by Nathania Johnson  Sep 22, 2008 Yahoo has redesigned the SearchMonkey template. The new design features deep links horizontally underneath the title. The reason for the change is that testing showed the new format was more easily scanned by users and increased the click-through rate for app developers. Here's a before and after shot: What do you think ... » Continue reading Search Engine Strategies Builds Up Programming Team Posted by Kevin Newcomb  Sep 22, 2008 We here at Incisive Media, home of Search Engine Watch and Search Engine Strategies (SES), are pleased to announce a few promotions within our event programming team. First off, Stewart Quealy has been promoted to VP of content development. Stew has been programming the Search Engine Strategies events since 2001, most ... » Continue reading Has YouTube Passed Yahoo in expanded searches? Posted by Greg Jarboe  Sep 20, 2008 Back on July 20, 2008, I asked: "Is YouTube about to pass Yahoo in expanded searches?" Well, I've just had a chance to digest the latest data from comScore for August 2008 and its appears that YouTube has passed Yahoo -- if you look at "expanded" search queries instead ... » Continue reading Search Engine Watch Forum Discussions How will Google Suggest influence your keyword strategy?  Sep 21, 2008 My guess is that this feature will be accepted by searchers (I do use it on youtube). I think very generic phrases (one word or expression(which can be more than one word) without any modifiers) will lose volume. I think very long-tail phrases will lose some. Popular (not totally generic) phrases ... » Join the discussion Problems with Exact and Phrase Match  Sep 22, 2008 Hi Everyone, I recently built a new campaign for a client in a high CPC, competitive space, competing for keywords against some blue-chip big advertisers. I conducted extensive keyword research, and built tightly-knit ad groups of mostly exact and phrase match keywords. All keyword tools indicated my chosen terms do ... » Join the discussion How many hours does it take to manage a PPC campaign?  Sep 22, 2008 My organic SEO client has asked me to run minimal, exploratory PPC campaigns in Yahoo Search Marketing and in MSN. If they perform well, he'll increase the campaigns. This will be my first foray into this high-demand area. I'll be learning on the job and spending much more time than ... » Join the discussion

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