SearchDay: Who Audits the Auditor?

Today's Columns: » Who Audits the Auditor?  » Worried About the Economy? Why Not Try SEO?  » PPC Bidding Strategies: Prudence vs. Aggressiveness  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �September 23, 2008

Top Jobs More Jobs Today's Top Story: Mark Jackson Who Audits the Auditor?  AU NATURAL There are some individuals and companies who will provide SEO audits. But some of these folks look at this as an opportunity for them to earn new business or referral checks. So how do you get an honest opinion on whether your SEO efforts have a passing grade? » Full story » Print version Search Engine Watch Experts Columns Aaron Shear Worried About the Economy? Why Not Try SEO?  BIG BIZ Many companies that have been focusing on search advertising are finding their budgets starting to be squeezed by the recent economic downturn. It may be time to pay more attention to SEO. Search engine optimization doesn't require a huge investment, but it can offer large rewards. » Full story » Print version David Szetela PPC Bidding Strategies: Prudence vs. Aggressiveness  PROFITABLE PPC When it comes to PPC bids, should you start low and build up? Or start high and come down? As with many things, the right strategy for your company depends on your situation and objectives. » Full story » Print version WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog T-Mobile Officially Unveils First Google Android Phone Posted by Nathania Johnson  Sep 23, 2008 After months of speculation, the long-awaited announcement of the first Google Android-powered mobile device has officially been announced. Today, in New York City, T-mobile unveiled the G1, an HTC device with a touch screen and a slide-out QWERTY keypad. This definitely has the potential to be an Apple iPhone competitor. There ... » Continue reading Web Analytics Association Asks for Public Comment on New Standard Definitions Posted by Nathania Johnson  Sep 23, 2008 The Web Analytics Association is asking for public comment on a new and revised standard definitions for metrics regarding visits, content, and conversion. The WAA is hosting a blog where the analytics community may give comment. They will be accepting comment through early 2009. Discussion of the new standards will ... » Continue reading AOL's Platform-A Unveils Plans for Self-Service Ad Marketplace Exchange Posted by Nathania Johnson  Sep 23, 2008 AOL's Platform-A is planning to launch a new self-service marketplace exchange for advertisers. Dubbed BidPlace, the platform will allow advertisers to dynamically bid and manage inventory for display ads across Platform-A's network. BidPlace will launch in the first half of 2009. The platform will include: Pricing � Change bids at any timeCreative ... » Continue reading Larry Page to Keynote White Spaces Advocacy Event in DC Posted by Nathania Johnson  Sep 23, 2008 Tomorrow, Google co-founder Larry Page will keynote the "Broadband for the Future Event" in Washington, DC. The event is designed to advocate for white spaces, something Google has been adamant about for a long time. If you're unaware, white spaces are a unused airwaves between TV stations. Google wants them to ... » Continue reading Search Engine Watch Forum Discussions Google display URL Policy  Sep 23, 2008 I have a competitor who is using a URL that I think Google is allowing, even though it is not supposed to be allowed anymore. Obviously I won't say who the competitors is, so the following is a totally random example I've made up, but illustrates the problem: Keyword: Childrens Toys Display URL: ... » Join the discussion Google Doesn't Monitor Landing Pages  Sep 23, 2008 This morning a competitor of ours is using a javascript based pop up window to trap users if they try to exit their landing page by closing out the browser window or navigating away to another domain name. When any of these onChange events occur the visitor gets the following: Image: ... » Join the discussion Google Updates the Dynamic vs. Static URL Debate  Sep 23, 2008 Google's latest Official Webmaster Central Blog post provides some great information when it comes to the age old dynamic vs. static debate. http://googlewebmastercentral.blogspot.com/2008/09/dynamic-urls-vs-static-urls.html :) » Join the discussion

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