Webcast: Advanced Paid Search Techniques

Webcast: Advanced Paid Search Techniques Mobile Version | Web Version

Advanced Paid Search Techniques sponsored by Marin Software Wednesday, September 17, 2008 1:00pm (EST) Cost: FREE Webcast | Register now! Advanced search tactics are becoming mainstream for marketers, but the basics of web marketing are still critical. If your site lacks building blocks like compelling calls to action, in-demand products, and great navigation, no search tool can help you. How can you best tap into long-tail terms? Are there targeting strategies you're overlooking? This webcast examines these and other techniques to help you get more out of paid search. Presenter: Kevin Ryan, VP, Global Content Director, Search Engine Strategies & Search Engine Watch Kevin is a seasoned industry veteran. His former roles include vice president, interactive media, for the Interpublic Group agency; Wahlstrom Interactive; and CEO of Kinetic Results, a 2006 Advertising Age top 20 search engine marketing firm. Ryan recently founded a strategic consulting firm, Motivity Marketing, and has written over 200 articles on search and interactive marketing as search editor for iMedia Communications, a trade publisher and event producer serving the interactive media and marketing industries. His former client roster includes notable brands such as Rolex Watch USA, State Farm Insurance, Farmers Insurance, Minolta Corporation, Samsung Electronics America, Toyota Motor Sales USA, Panasonic Services, and the Hilton Hotels brands. Additionally, Ryan has volunteered his time with the Interactive Advertising Bureau (IAB), Search Engine Marketing Professional Organization (SEMPO), and several regional nonprofit organizations. Brought to you by Search Engine Strategies, the ClickZ Network and SearchEngineWatch.com. Register now »   |   Forward to a friend » Upcoming Workshops...   Managing an SEO Project: 10 Mistakes, 10 Keys to Success by Jessica Bowman Tuesday, September 2 @ 9am PST, 12pm EST (Duration: 2 hours) Cost: $395 | Register now!     Landing Page Testing for Higher Profits by Tim Ash Tuesday, October 28 @ 9am PST, 12pm EST (Duration: 2 hours) Cost: $395 | Register now! Upcoming Events Dallas • Chicago • London • New York • ClickZ Events • Online Workshops • Webcasts For information regarding exhibit space or sponsorship opportunities, contact our sales department by completing this form. You may also e-mail sales@searchenginestrategies.com or call +1 203-295-0052. For questions regarding registration, please e-mail our registration department at registration@searchenginestrategies.com or call +1 203-295-0050. To unsubscribe via postal mail, please contact us at: Incisive Media Plc. 270 Lafayette Street, Ste. 700 New York, NY 10012 Please include the e-mail address which you have been contacted with. Click here to update your profile or unsubscribe.

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