SearchDay: Common Problems with 404 Error Pages

Today's Columns: » Common Problems with 404 Error Pages  » The Universal Mastery of Video Content  » When will ROBO's Time Come?  » A Tale of Two Links  » Using Twitter as an Education Tool  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �September 26, 2008

Top Jobs More Jobs Today's Top Story: Chris Boggs Common Problems with 404 Error Pages  SEM CROSSFIRE Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as "OK." » Full story » Print version Search Engine Watch Experts Columns William Flaiz The Universal Mastery of Video Content  OUTSOURCED Video listings cause us to reexamine the way we've traditionally viewed search engines, and this is simply part of the natural progression. After all, it wasn't too long ago when universal search rocked the world of SEO or social media changed how we use the Web. » Full story » Print version Michael Boland When will ROBO's Time Come?  VERTICAL SEARCH "Research online, buy offline," (ROBO) is the concept that a growing volume of product research is happening online while the majority of buying remains offline in physical stores. A growing number of local search engines are basing their business model on the concept. But why haven't ROBO features picked up on a mass market level? » Full story » Print version Sage Lewis A Tale of Two Links  LINK LOVE Be ready. A great link can come to you at a moment's notice. If you don't pounce on it, it very likely will slip through your fingers. » Full story » Print version Ron Jones Using Twitter as an Education Tool  SEM.EDU Innovations are popping up everywhere as educators find more uses for Twitter and other social media tools to cater to 21st century students. » Full story » Print version WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Facebook Traffic Up 50% Over Last Year; myYearbook on the Rise Posted by Nathania Johnson  Sep 26, 2008 Facebook's market share is up 50% year-over-year, according to data released by Hitwise. myYearbook.com saw a 256% growth, propelling it into the third spot for most visited social network sites in the United States in August 2008. Still, they only had 1.65% of the total share. MySpace lost market share, 10% ... » Continue reading Google's "In Quotes" Search Helps the Spin Go Round and Round Posted by Nathania Johnson  Sep 26, 2008 Just in time for the debates (whenever they happen), Google has released a political search engine called "In Quotes." The search engine helps people find what John McCain or Barack Obama have said about a variety of issues. (For elections in Canada, India, or the UK, see the drop-down menu ... » Continue reading Collins Stewart Analyts Puts YHOO Value at $21 Posted by Nathania Johnson  Sep 26, 2008 I guess Yahoo possibly talking with AOL again and launching a brand new advertising platform were not enough to ease opinions on the current state of Yahoo. Collins Stewart analyst Sandeep Agrawal does not have a lot of faith in Yahoo right now. He maintains his hold status on the ... » Continue reading Google Launches Facts Site About Yahoo Search Ad Partnership Posted by Nathania Johnson  Sep 26, 2008 In Google's quest to make sure its search advertising deal with Yahoo goes through, it has added yet another defense to its arsenal: a new facts site. If it sounds political, that's because it is. The Department of Justice opened an official investigation into the deal months ago. It turns ... » Continue reading Search Engine Watch Forum Discussions Site Search Data: Extremely Valuable  Sep 26, 2008 I was at dinner at a friend's place yesterday evening. As I played bartender there was one of those entertainment-oriented shows on the kitchen television (A marvel in itself: a Manhattan apartment large enough to justify a kitchen TV). As I muddled the ingredients for a round of old-fashioned Old ... » Join the discussion Duplicate tags problem with affiliate links  Sep 26, 2008 Hi I've just looked on webmaster tools at one of my sites and noticed google is marking down duplicate title tags and meta tags for links to my pages via affiliates tracking codes. I thought it should only mark duplicate tags for on your site direct, not an external inbound link going ... » Join the discussion Tracking conversions with AdWords: how does it count the conversion?  Sep 25, 2008 Hi all, I'm looking for the answer on conversion tracking with the AdWords tool: What happens in following case: I search for "digital camera", click on an ad, go to the website of brand A, but don't convert. 2 days later, I search for "brand A", click on an ad, and convert. Will Google AdWords ... » Join the discussion

Send Us Feedback! | Technical Questions or Bug Reports | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy Incisive Interactive Marketing LLC. 2008 All rights reserved. To unsubscribe via postal mail, please contact us at: Incisive Media Plc. 120 Broadway, 5th Floor, New York, NY 10271 Please include the e-mail address with which you have been contacted. How to Advertise | Contact Us | Subscribe to Newsletters | ClickZ.com Click here to update your profile or unsubscribe. Get a Free Email Marketing Demo All ClickZ newsletters are sent from the domain "newsletters.clickz.com". When configuring e-mail or spam filter rules, please use this domain name rather than the sender address, which varies.