SearchDay: Landing Page Optimization -- Insource or Outsource?

Today's Columns: » Landing Page Optimization -- Insource or Outsource?  » Rehabilitating SEO -- Part 2  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �September 3, 2008

Top Jobs 17266 CNET Networks New York, United States Display Media Sales Manager Become, Inc Mountain View, United States 17086 CNET Networks San Francisco, United States SEO Manager Forex Capital Markets (FXCM) New York, United States MANAGER, E-BUSINESS: DIRECT-TO-CONSUMER/ NATURAL Kellogg Company Battle Creek, United States More Jobs Today's Top Story: Tim Ash Landing Page Optimization -- Insource or Outsource?  BY THE NUMBERS Landing page optimization and testing can lead to huge performance improvements across your online marketing programs. But how do you capture these gains? Should you outsource your testing program or "insource" it by doing everything in-house? » Full story » Print version Search Engine Watch Experts Columns Kevin Ryan Rehabilitating SEO -- Part 2  SEARCHING FOR MEANING Time is a precious commodity, especially for search marketers. Every generation of Internet tools and technologies have to pass through time-waster adolescence. As an SEO, you need to recognize where in the continuum you are. Besides that, SEOs can spend entirely too much time heading in the wrong direction, a fact that is the epitome of counter-productivity. » Full story » Print version News from the Search Engine Watch Blog Google AdWords Releases New Editor Guide Posted by Nathania Johnson  Sep 3, 2008 The Google AdWords Agency blog has announced the release of a new guide for AdWords Editor, their account management tool. The guide is available as a 2 page PDF download. In it you'll find tips for bulk editing, copying and pasting, error checking and exception requests, account performance evaluation, and collaboration. ... » Continue reading Top 10 Videos on YouTube from SES San Jose 2008 Posted by Greg Jarboe  Sep 2, 2008 SES San Jose 2008 was held just a couple of weeks back, but still gives us enough time to find out what topics the top 10 videos on YouTube from the event were about. Okay, so I only looked at the YouTube videos posted on the SESConferenceExpo's channel -- but that ... » Continue reading Q Interactive Launches Display Ad Network with Predictive Behavioral Targeting Posted by Nathania Johnson  Sep 3, 2008 Digital marketing firm, Q Interactive, has announced the launch of a display advertising network that offers predictive behavioral targeting. The service is powered by Q Interactive's proprietary targeting technology, the TrueConversion Engine, and uses a combination of offline data and online self-reported geo-demographic, behavioral and transaction-based data to predict which ... » Continue reading Google's Picasa Launching Face Recognition Software Posted by Frank Watson  Sep 2, 2008 At noon in Mountain View, Google will announce the launch of face recognition software in their latest version of Picasa, according to Cnet.com. The software will help people tag names to their photographs - handy for that odd face in a group shot you are not sure of. Now I wonder ... » Continue reading Google OS Arrives, In the Form of a Browser Posted by Kevin Newcomb  Sep 2, 2008 Rumors of a "Google Operating System" have been around for a few years now, fueled by Google's expansion into e-mail, analytics, desktop search, Web applications, pizza delivery...well, maybe not that. Today, Google has made a significant step toward becoming a Web-based operating system by launching a beta version of the open-source ... » Continue reading Search Engine Watch Forum Discussions Is Ask.com becoming a PPC only Search Engine?  Sep 3, 2008 I have to admit I don't often use Ask. It's been a while since I've searched for something on it. :o I searched on Ask today, primarily because I've heard about their "askkids" search engine and wanted to see what it features. Found out this was very interesting, I still think they ... » Join the discussion Is there a way to find your organic average placement?  Sep 3, 2008 I use Google Analytics to track my traffic and my site has received visits from Google (organic) from 176 different keywords, some I was surprised to see… My question is how or can I see where I placed in those searches? I am trying to find out if searchers are going ... » Join the discussion AdWords Quality Score - What's in a Name?  Sep 2, 2008 A lot! I've always felt a bit uneasy about the word "quality" in AdWords Quality Score, because the main component of QS is (Bid*CTR), and this is Google's financial yield from an ad. Put another way, I could take one of my best performing ads, one which both I and Google ... » Join the discussion

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