SearchDay: Keep Your Ideas Simple and Increase Conversions

Today's Columns: » Keep Your Ideas Simple and Increase Conversions  » Domain Acquisition -- How Much is Too Much?  » Ready to Finally Try SEO?  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �September 10, 2008

Top Jobs Search Engine Marketing Coordinator CBSSports.com Fort Lauderdale, United States Marketing Professional Perfect Patients , United States Marketing Manager - Search Engine Marketing Incisive Media New York, United States Sales Executive FatTail New York, United States Chicago, United States Los Angeles, United States San Francisco, United States Online Marketing Manager Viator.com San Francisco, United States More Jobs Today's Top Story: Eric Enge Keep Your Ideas Simple and Increase Conversions  BY THE NUMBERS Good ideas are often simple ones, and this rule applies to online marketing as well. Looking at the implementation of your ideas from a customer's perspective can help you see if you've simplified things enough, or gone too far. » Full story » Print version Search Engine Watch Experts Columns Mark Jackson Domain Acquisition -- How Much is Too Much?  AU NATURAL Think you can't afford to spend the money to buy an existing domain name? If you do the math, the cost savings you gain may surprise you. » Full story » Print version Aaron Shear Ready to Finally Try SEO?  BIG BIZ Is your enterprise taking the first steps toward search engine optimization? The decisions you make now about building an in-house team or outsourcing some or all of your SEO program will either make your life much easier, or lead to problems that will drive you out of your mind. » Full story » Print version Want more customers? Advertise in Yahoo! Search results. http://ad.doubleclick.net/clk;175747347;23967711;u News from the Search Engine Watch Blog Google Analytics Now Available in Google Code Posted by Nathania Johnson  Sep 10, 2008 Care to do more with Google Analytics code than just cut and paste a snippet in your website code? Well, you're in luck. Google Analytics has been added to Google Code. Now you can do marvelous things like manipulate the length of marketing campaigns and add search engines to be tracked. ... » Continue reading AOL Releases Beta Version of Truveo Video Search Posted by Nathania Johnson  Sep 10, 2008 AOL has announced the launch of the beta mobile version of Truveo, a video search engine. There's already an iPhone application, but now other mobile phone users have a chance to search Truveo from their phones. Users can access the mobile version at http://wap.aol.com/truveo. �One of our missions is to provide ... » Continue reading YouTube Dominates July 2008 Online Video Rankings with 5 Billion Views Posted by Nathania Johnson  Sep 10, 2008 Over 5 billion video views occurred on YouTube in July 2008, according to new data supplied by comScore. That gave Google Sites a whopping 44% of the video market in the U.S. In a distant second is Fox Interactive's MySpace with 3.9% of the market and 446 million videos watched. 142 ... » Continue reading Rebecca Lieb Interviews Chris Boggs About Effective Blog Strategies Posted by Greg Jarboe  Sep 10, 2008 At SES San Jose 2008, Rebecca Lieb, Contributing Editor of ClickZ, interviewed Chris Boggs, Search Engine Watch Expert and Manager of SEO at Brulant, which was recently acquired by Rosetta. Rebecca had moderated the SEO Through Blogs & Feeds session and Chris was one of the speakers on the ... » Continue reading New Analytics Tool Aids Shift from Print Yellow Pages to Online Advertising Posted by Nathania Johnson  Sep 10, 2008 Most of the time when discussions arise about yellow pages advertisers shifting from print to online, the talk is in generalities. But not all markets are the same. Certainly, some have shifted online in greater numbers than others. An Oregon search marketing company seeks to aid companies in managing their yellow ... » Continue reading AOL Now Aggregates Email from Gmail, Hotmail, and Yahoo Posted by Nathania Johnson  Sep 10, 2008 In a refreshing show of humility and honesty, AOL has admitted that perhaps visitors to AOL.com do not necessarily have @aol.com at the end of their email addresses. So, they've enabled users to aggregate their email from Gmail, Hotmail and Yahoo on the AOL.com homepage. �With the launch of mail aggregation, AOL ... » Continue reading WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> Search Engine Watch Forum Discussions A site with no text  Sep 10, 2008 Hi guys, I was thinking about how you would optimise a site that had no text, and wasn't built in flash, but had pictures on it. Imagine it sold goldfish for example. Apart from optimising the images, what would you do to ensure it ranked number 1 in Google for its target ... » Join the discussion adCenter Desktop Beta - Feedback  Sep 9, 2008 I've been using the adCenter desktop beta tool for a while now, and it's time to share some feedback - both for everyone here on the forum and, hopefully, for MSN to read and make improvements on the tool. All in all the tool is a big time saver - helps ... » Join the discussion So, whats wrong with this setup?  Sep 9, 2008 I have a single product that is used by 3 different industries (verticals). I want to create separate sites for each vertical because we want to make sure they look to us as specialists in each of their respective verticals. Our strategy is to have one ecom transactions site, 3 vertical ... » Join the discussion

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