SearchDay: Domain Acquisition -- How Much is Too Much?

Today's Columns: » Domain Acquisition -- How Much is Too Much?  » Ready to Finally Try SEO?  » Killer PPC Ads: The Final Word  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �September 9, 2008

Top Jobs Search Engine Marketing Coordinator CBSSports.com Fort Lauderdale, United States Marketing Professional Perfect Patients , United States Marketing Manager - Search Engine Marketing Incisive Media New York, United States Sales Executive FatTail New York, United States Chicago, United States Los Angeles, United States San Francisco, United States Online Marketing Manager Viator.com San Francisco, United States More Jobs Today's Top Story: Mark Jackson Domain Acquisition -- How Much is Too Much?  AU NATURAL Think you can't afford to spend the money to buy an existing domain name? If you do the math, the cost savings you gain may surprise you. » Full story » Print version Search Engine Watch Experts Columns Aaron Shear Ready to Finally Try SEO?  BIG BIZ Is your enterprise taking the first steps toward search engine optimization? The decisions you make now about building an in-house team or outsourcing some or all of your SEO program will either make your life much easier, or lead to problems that will drive you out of your mind. » Full story » Print version David Szetela Killer PPC Ads: The Final Word  PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. » Full story » Print version Want more customers? Advertise in Yahoo! Search results. http://ad.doubleclick.net/clk;175747347;23967711;u News from the Search Engine Watch Blog Yahoo Nabs Former MSN Exec Bradford Posted by Kevin Newcomb  Sep 9, 2008 Yahoo has initiated another executive shakeup, but this time they've brought in a big gun to help their ad sales and business development. Joanne Bradford, who led Microsoft's MSN for 7 years until March, when she left Microsoft to join Spot Runner, the Web-based TV ad startup. Bradford has joined ... » Continue reading Google TV Gets Boost with NBC Universal Deal Posted by Kevin Newcomb  Sep 9, 2008 Google has partnered with NBC Universal to broker a portion of the TV ads on some of its cable networks, and to develop new ways of measuring success of ads delivered over its Google TV Ads platform. Google and NBCU will also work together to develop a better solution for selling ... » Continue reading U.S. Hires Lawyer for Possible Court Action Against Google-Yahoo Deal Posted by Nathania Johnson  Sep 9, 2008 The United States has hired a lawyer to consult in their investigation of the search advertising deal between Google and Yahoo. The DOJ informed the companies that they've tapped Sandy Litvack, former Disney vice chairman and former antitrust chief. The news comes just a couple weeks after Google CEO Eric Schmidt ... » Continue reading Live Search and Windows Live Toolbar Now Offer Translation Posted by Nathania Johnson  Sep 9, 2008 Microsoft's Live Search now offers translation, powered by Microsoft Translator technology. Additionally, the Windows Live Toolbar and Internet Explorer 8 have translation technology as well. Even Windows Messenger is getting a translation bot. Supported languages are: English to/from: ArabicChinese SimplifiedChinese TraditionalDutchFrenchGermanItalianJapaneseKoreanPortugueseRussian (Russian to English only)Spanish Chinese Simplified to/from Chinese Traditional is also supported. Microsoft is ... » Continue reading Google Launches Historical Newspaper Initiative Posted by Nathania Johnson  Sep 9, 2008 Google has announced a new initiative that aims to digitize newspaper archives. Through the initiative, Google will be partnering with newspaper publishers to bring what they estimate are billions of print records online. Already available is a 1969 article from the Pittsburgh Post-Gazette about the first landing on the moon. Searching for ... » Continue reading WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> Search Engine Watch Forum Discussions Succeeding in Content Network  Sep 8, 2008 I've been successful in getting campaigns running profitably in the search network. Over the years with various clients I've tested the content network, and always found that it spends way too much and brings way too little revenue. Today I started a new test and I'd like to make it work ... » Join the discussion AdWords loves Microsites  Sep 8, 2008 I've known this for ages of course, but was reminded recently when our company launched a new product and needed "fast online awareness". The old process worked even better than I remembered.. 1) Register a domain name that contains the product name 2) Put up a 1pp website, product name in title ... » Join the discussion Internal page(s) competing against Competitors Homepage  Sep 8, 2008 My company's website sells a variety of natural products for many different uses, to both professionals and do it yourselfers. However, many most of these products target very different users and uses. The problem I ahve been fighting is that one of our markets is pretty competitive online and I ... » Join the discussion

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