SearchDay: Making the Most of Search Engine Copywriting

Today's Columns: » Making the Most of Search Engine Copywriting  » Hosting Issues and SEO  » Show Me the Money: Bidding for Profitability  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �September 16, 2008

Top Jobs Senior Account Executive New York, United States Boston, United States Search Engine Marketing Coordinator CBSSports.com Fort Lauderdale, United States Marketing Professional Perfect Patients , United States Marketing Manager - Search Engine Marketing Incisive Media New York, United States Sales Executive FatTail New York, United States Chicago, United States Los Angeles, United States San Francisco, United States More Jobs Today's Top Story: Carrie Hill Making the Most of Search Engine Copywriting  LITTLE BIZ Whether it's organic page titles and meta descriptions or PPC ads, it's your job, as someone who's seeking a conversion, to deliver what you promised. Small business owners must be aware of what their ad copy promises, and how they deliver on those promises. » Full story » Print version Search Engine Watch Experts Columns Mark Jackson Hosting Issues and SEO  AU NATURAL When it comes to server issues, many of us would rather not get into the down-and-dirty details. But knowing the basics of server response codes -- and when to use them correctly -- is critical for any competitive Webmaster or search marketer. » Full story » Print version David Szetela Show Me the Money: Bidding for Profitability  PROFITABLE PPC How much should you bid? How do you know if your PPC campaign is working? Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. The answers are a snap once you know the fundamentals. » Full story » Print version Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 News from the Search Engine Watch Blog Google Discusses Search Evaluation Process Posted by Nathania Johnson  Sep 16, 2008 Google had been doing a series of posts about search quality. Today, the latest post in the series discusses how evaluation enters into the the process. Scott Huffman, Engineering Director, gave four insights into the nuances of difficulty experienced in search evaluation: First, understanding what a user really wants when they type ... » Continue reading Social Networking Taking Market Share from Dating, Adult Entertainment Sites Posted by Nathania Johnson  Sep 16, 2008 Juniper Research is projecting social networking is expected to overtake dating in 2009 to become the largest revenue generating segment. Social networks are projected to generate $7.3 billion in advertising revenues by 2013. That will amount to a steady rise in revenues over 2008's projected $1.1 billion. According to report author Dr. ... » Continue reading Google Makes "My Location" Circle Smaller, Larger Depending on, Er, Your Location Posted by Nathania Johnson  Sep 16, 2008 Google has made some adjustments to the blue "My Location" circle on the mobile version of its mapping product. If you're in a metropolitan area, the circle will be smaller. If you're in a rural area, the circle will become bigger. The reason behind the change and the sizes has to ... » Continue reading 27 Million People Watched Over 3 Billion Videos Online in the U.K. Posted by Greg Jarboe  Sep 16, 2008 According to new data from comScore Video Metrix, more than 27.4 million U.K. Internet users (78 percent of the total U.K. Internet audience) viewed 3.2 billion videos online in June 2008. Google Sites, driven by the popularity of YouTube.com, attracted nearly half of all videos viewed online in the ... » Continue reading Google Launching Quality Score Changes in Days Posted by Frank Watson  Sep 15, 2008 Google AdWords blog announced it will be launching the changes it told us about last month in the next few days. Still no mention on turning on old accounts when they stop the inactive status, but they have given more details on how the Quality Score is measured including all of ... » Continue reading Search Engine Watch Forum Discussions New QS: What is the Numeric Quality Multiplier?  Sep 16, 2008 I was excited - and scared - to see that the new QS changes have arrived today in all of my AdWords accounts. My first question is in regards to Quality Score and the way it is used to calculate Ad Rank and actual CPC. We now see a ... » Join the discussion AdWords - What happens when QS=10/10?  Sep 16, 2008 Now that the new QS is live I set out to see what happens if you achieve "perfection" of QS = 10/10. First I had to get a QS of 10. No problem. I picked a 2 word keyphrase, lets call it word1 word2, and then I registered the domain name ... » Join the discussion 302 Redirect URL showing up as our Primary URL in Google SERPs  Sep 16, 2008 Ok, so I think this is an old issue resurfacing it's ugly head. We have an old URL, oldsite.com (http://www.example.com) that 302 redirects to our new site, newsite.com (http://www.example.com). In the last two weeks, when you search the KW "New Site," guess what shows up? You guessed it, title and description of ... » Join the discussion

Send Us Feedback! | Technical Questions or Bug Reports | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy Incisive Interactive Marketing LLC. 2008 All rights reserved. To unsubscribe via postal mail, please contact us at: Incisive Media Plc. 120 Broadway, 5th Floor, New York, NY 10271 Please include the e-mail address with which you have been contacted. How to Advertise | Contact Us | Subscribe to Newsletters | ClickZ.com Click here to update your profile or unsubscribe. Get a Free Email Marketing Demo All ClickZ newsletters are sent from the domain "newsletters.clickz.com". When configuring e-mail or spam filter rules, please use this domain name rather than the sender address, which varies.