SearchDay: Link Marketing: What Google Can Teach You

Today's Columns: » Link Marketing: What Google Can Teach You  » 5 Million Users Hate the New Facebook? No Problem  » Landing Page Optimization -- Insource or Outsource? Part 2  » Launch Google Freedom Now  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �September 18, 2008

Top Jobs Deliverability Manager Bronto Software Durham, United States Senior Account Executive New York, United States Boston, United States Search Engine Marketing Coordinator CBSSports.com Fort Lauderdale, United States Marketing Professional Perfect Patients , United States Marketing Manager - Search Engine Marketing Incisive Media New York, United States More Jobs Today's Top Story: Justilien Gaspard Link Marketing: What Google Can Teach You  LINK LOVE Google's success story has many important lessons about link marketing. By studying how Google has successfully built their business, you can learn how to build links to your site. » Full story » Print version Search Engine Watch Experts Columns Erik Qualman 5 Million Users Hate the New Facebook? No Problem  BRAND EQUITY Facebookers are annoyed that their beloved social network implemented a new design. But will their annoyance outweigh the value they get from using the product? Will Facebook's brand be damaged, or emerge stronger than ever? » Full story » Print version Tim Ash Landing Page Optimization -- Insource or Outsource? Part 2  BY THE NUMBERS Deciding whether to outsource your landing page optimization and testing program is not an easy decision. There are advantages to each. Here are three more important considerations before you choose to outsource your testing program or "insource" it by doing everything in-house. » Full story » Print version Kevin Ryan Launch Google Freedom Now  SEARCHING FOR MEANING How much power should Google have? How much is too much? Why should you care? Would we really be better off in a Google-free world? » Full story » Print version Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 News from the Search Engine Watch Blog Powerset's First Integrations with Live Search Posted by Nathania Johnson  Sep 18, 2008 Microsoft acquired semantic search company Powerset earlier this year, and now the Live Search team is revealing the first integrations of Powerset with Live Search. Freebase Answers Live Search wanted to include more of Live Search Answers, so they made use of Freebase, an open, shared database and something Powerset incorporates ... » Continue reading Street View and Walking Directions Added to Google Maps for Mobile Posted by Nathania Johnson  Sep 18, 2008 Google has added Street View and walking directions to its mobile maps. This will be especially useful for those of you lucky enough to live in a walkable city. To explain the usefulness of this update, Google made a video on just one of the many ways Street View and walking ... » Continue reading WidgetBucks Launches Local and Travel Ad Verticals Posted by Nathania Johnson  Sep 18, 2008 Ad widget company WidgetBucks today announced the availability of two new advertising verticals: local and travel. WidgetBucks already has a shopping vertical which serves a billion impressions per month worldwide. "We fundamentally believe that advertising should be more customizable, personal, engaging, and more measurable for publishers and advertisers," said Matt Hulett, ... » Continue reading Google Makes AdWords Site Stats Logo Optional Posted by Nathania Johnson  Sep 18, 2008 Google has made it optional for AdWords users to place the "Google Site Stats" logo on their conversion pages. Originally, the logo was designed to let customers opt out of conversion tracking. But advertisers told Google that the logo was often a redundancy of their site's own privacy policy. If you ... » Continue reading Yahoo Homepage Redesign Disses Microsoft Posted by Frank Watson  Sep 18, 2008 Michael Arrington over TechCrunch has screen shots of the new Yahoo redesign, including their third party mail access which offers AOL and Google but notably leaves hotmail and MSN out of the options. The new design has taken some of the Yahoo personalised elements at this stage, but has yet to ... » Continue reading New Premium Ad Network for Bloggers from BuzzLogic Posted by Nathania Johnson  Sep 18, 2008 BuzzLogic is unveiling a new premium ad network specifically designed with bloggers in mind, and they're launching it at this week's BlogWorld & New Media Expo event in Las Vegas. The network was launched into beta in June. Bloggers can apply to the network or are invited to join. They're compensated ... » Continue reading Turn Introduces Dynamic Pricing into Behavioral Targeting Ad Solution Posted by Nathania Johnson  Sep 18, 2008 Online advertising firm Turn, Inc. is introducing dynamic pricing models into its behavioral targeting offering. The model will take factors such as recency and relevancy of message and combine it with a retargeting method that allows advertisers to monitor real-time behavior and adjust their campaign within seconds. So, does this dynamic ... » Continue reading GPhone Coming Soon, Should IPhone Worry Posted by Frank Watson  Sep 18, 2008 The oft rumored G phone is becoming a reality and given the popularity of the Google brand I wonder if the Apple crew are starting to worry. T-Mobile will soon be offer the Android-driven cell phone, according to reports. The phone is being manufactured by a small Taiwanese-based company, "that ... » Continue reading Google Goes on the Defensive About Yahoo Ad Deal Cost Projections Posted by Nathania Johnson  Sep 17, 2008 Google is none-too-thrilled about a SearchIgnite study suggesting that search advertising prices would increase by 22%. Now they're fighting back by saying the study was misleading. Here are their main points: Ad prices are not set by Yahoo! or Google, but by advertisers themselvesYahoo! won't be able to see the current ... » Continue reading Search Engine Watch Forum Discussions strategies - pay for branding or stay natural?  Sep 18, 2008 Apologies if this is in the incorrect forum. (i'm new here!) We are just about to re launch our new company site (b2b) There's two questions really here - 1 - do you bid on your company name if naturally ranked #1? 2 -I don't know whether to let it run and see ... » Join the discussion Added unique content and PR drops  Sep 18, 2008 Recently I added about 28 pages of unique content, text intensive, to a 15 page site that's been going for a couple years. It was PR4 and right after adding these pages it drops to PR3. Site has decent mapping/internal links. Why is this? » Join the discussion 302 Redirect URL showing up as our Primary URL in Google SERPs  Sep 16, 2008 Ok, so I think this is an old issue resurfacing it's ugly head. We have an old URL, oldsite.com (http://www.example.com) that 302 redirects to our new site, newsite.com (http://www.example.com). In the last two weeks, when you search the KW "New Site," guess what shows up? You guessed it, title and description of ... » Join the discussion

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