SearchDay: Show Me the Money: Bidding for Profitability

Today's Columns: » Show Me the Money: Bidding for Profitability  » SEO Reporting: Going Beyond Rankings  » Would You Endorse this Web Site?  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �September 15, 2008

Top Jobs Senior Account Executive New York, United States Boston, United States Search Engine Marketing Coordinator CBSSports.com Fort Lauderdale, United States Marketing Professional Perfect Patients , United States Marketing Manager - Search Engine Marketing Incisive Media New York, United States Sales Executive FatTail New York, United States Chicago, United States Los Angeles, United States San Francisco, United States More Jobs Today's Top Story: David Szetela Show Me the Money: Bidding for Profitability  PROFITABLE PPC How much should you bid? How do you know if your PPC campaign is working? Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. The answers are a snap once you know the fundamentals. » Full story » Print version Search Engine Watch Experts Columns Chris Boggs SEO Reporting: Going Beyond Rankings  SEM CROSSFIRE Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting. But if you're just tracking organic positions and nothing else, you're doing a disservice to your clients. » Full story » Print version William Flaiz Would You Endorse this Web Site?  OUTSOURCED Think of link building as running for president of your SERPs. The candidate is your Web site, and you need all the support you can muster to get there. The right connections can provide the bump you need, and the wrong connections can prove calamitous. » Full story » Print version Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 News from the Search Engine Watch Blog Less is More: What Social Media and Electronics Can Teach the Establishment Posted by Nathania Johnson  Sep 15, 2008 Read the news and it quickly becomes obvious how complex this world is. So, it's no wonder that what's popular in social media and electronics is simple. MySpace (IMHO) was easier than Friendster. But Facebook took the best of both and now reigns. LinkedIn makes it easy to network professionally, and YouTube ... » Continue reading Concerns Over Google's Monopolistic Actions Make Their Way to DOJ Posted by Nathania Johnson  Sep 15, 2008 Sourcetools.com, a former business directory, was making $115,000 a month in profit until the summer of 2006, when Google changed its algorithm and spiked some AdWords bid prices for sites with "poor landing pages." The business model was one employed by many an internet entrepreneur - bid on AdWords and ... » Continue reading Omniture Launches Analytics-Driven Site Search Posted by Kevin Newcomb  Sep 15, 2008 Web analytics provider Omniture today launched Omniture SiteSearch, a hosted site search product it picked up in its Visual Sciences acquisition, which closed in January 2008. The SiteSearch product was an early entry in the software-as-a-service (SaaS) space. It was originally launched in 1999 as Atomz Search, part of its ... » Continue reading Sometrics Releases Social Media Advertising Management Platform Posted by Nathania Johnson  Sep 15, 2008 Sometrics today launched "Social Ad Manager," which was designed to help social networks manage their advertising inventories. The product aggregates both third-party networks and direct sales. Sometrics says Social Ad Manager will eliminate server costs and produce custom traffic reports. �We�re making it possible for publishers to apply our social intelligence ... » Continue reading LinkedIn Launches Targeted Advertising Network Posted by Nathania Johnson  Sep 15, 2008 LinkedIn is today launching the LinkedIn Audience Network, a new advertising option that allows highly targeted ads to reach the professional social network's members. The great advantage to this ad network is the ability to target Executives or IT professionals. LinkedIn gathers so much information from user profiles, and this ... » Continue reading Search Engine Watch Forum Discussions Google allows use of Trademarks  Sep 15, 2008 If you happen to be running for office that is. Go to Google and do an exact search for "Lehman Brothers" or "merrill lynch". The results I received were ads for Barack Obama and John McCain. NOTE: THIS IS NOT A POLITICAL THREAD - NO POLITICAL COMMENTS. The point is these are both widely ... » Join the discussion removing subdomains with robots.txt  Sep 13, 2008 My folder structure comprises a subfolde off root for each domain as follows: root\maindomain root\domain2 root\domain3 with each domain accessed via www.domain1.com www.domain2.com etc However I also have a subdomain - www.root.maindomain.com - which can be used to access any other domain's subfolder: www.root.maindomain.com/domain1/ www.root.maindomain.com/domain2/ I don't want www.root.maindomain/domain2/ etc listed so I placed a robots.txt in the root folder: User-agent: ... » Join the discussion A site with no text  Sep 10, 2008 Hi guys, I was thinking about how you would optimise a site that had no text, and wasn't built in flash, but had pictures on it. Imagine it sold goldfish for example. Apart from optimising the images, what would you do to ensure it ranked number 1 in Google for its target ... » Join the discussion

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