Thursday, September 18, 2008

Webcast: The Successful Marketer’s Secret Ingredient

Webcast: High-Touch Personalization, The Successful Marketer's Secret Ingredient
Mobile Version | Web Version
ClickZ eStara Connections
High-Touch Personalization, The Successful Marketer's Secret Ingredient
sponsored by eStara
Date: Monday, September 29, 2008
Time: 2:00 PM EST/11:00 AM PST
Cost: FREE Webcast | Register now!

Are you utilizing ALL your company's customer touch points to reinforce your brand and market your products? Successful marketing executives are increasingly getting asked to help with customer service strategies. Here are some approaches to using high-touch personalization techniques to provide white-glove customer service both online and offline.

Jack Aaronson Jack Aaronson, CEO of The Aaronson Group and corporate lecturer, is a sought-after expert on enhanced user experiences, customer conversion, retention, and loyalty. If only a small percentage of people who arrive at your home page transact with your company (and even fewer return to transact again), Jack and his company can help. He also publishes a newsletter about multi-channel marketing, personalization, user experience, and other related issues. He has keynoted most major marketing conferences around the world and regularly speaks at Shop.org and other major industry shows. Jack Aaronson is one of the contributng authors for ClickZ Experts ROI Marketing column.

Brought to you by Search Engine Strategies, the ClickZ Network and SearchEngineWatch.com.

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