SearchDay: Would You Endorse this Web Site?

Today's Columns: » Would You Endorse this Web Site?  » SEO Reporting: Going Beyond Rankings  » Change How You Think About Your Life and Company  » YouTube-ery: Online Videos as Learning and Marketing Tools  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �September 12, 2008

Top Jobs Senior Account Executive New York, United States Boston, United States Search Engine Marketing Coordinator CBSSports.com Fort Lauderdale, United States Marketing Professional Perfect Patients , United States Marketing Manager - Search Engine Marketing Incisive Media New York, United States Sales Executive FatTail New York, United States Chicago, United States Los Angeles, United States San Francisco, United States More Jobs Today's Top Story: William Flaiz Would You Endorse this Web Site?  OUTSOURCED Think of link building as running for president of your SERPs. The candidate is your Web site, and you need all the support you can muster to get there. The right connections can provide the bump you need, and the wrong connections can prove calamitous. » Full story » Print version Search Engine Watch Experts Columns Chris Boggs SEO Reporting: Going Beyond Rankings  SEM CROSSFIRE Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting. But if you're just tracking organic positions and nothing else, you're doing a disservice to your clients. » Full story » Print version Sage Lewis Change How You Think About Your Life and Company  LINK LOVE Even the smallest thing can make a big difference. Here are some very small things you can do make a difference and serve a cause greater than yourself. The links will come naturally. » Full story » Print version Ron Jones YouTube-ery: Online Videos as Learning and Marketing Tools  SEM.EDU YouTube is user-generated content at its best...and worst. Everyone in the world with a video camera -- or just a Web cam and microphone -- can be part of the nebulous social monster that is YouTube. So what's that mean for educators and marketers? » Full story » Print version Want more customers? Advertise in Yahoo! Search results. http://ad.doubleclick.net/clk;175747347;23967711;u News from the Search Engine Watch Blog Yahoo is Planning Home Page Redesign Posted by Nathania Johnson  Sep 12, 2008 Yahoo is planning an overhaul of their homepage design, and will open up to third party developers. The design will incorporate widgets, and Yahoo Music will open up to iTunes and Amazon. This continues a pattern of Yahoo opening up various products and services to third party developers. Earlier this year, ... » Continue reading Microsoft Increases Mainline Ads on Live Search from 3 to 4 Posted by Nathania Johnson  Sep 12, 2008 AdCenter customers requested more clicks for their ads. Microsoft ran tests that found adding a fourth mainline ad (the ads that appear above the organic results) increased clicks. So, the Live Search team is implementing those changes, and advertisers should notice the change beginning today. The top 2 mainline ads will ... » Continue reading Google Adds "My Location" Search Feature to Windows Mobile Devices Posted by Nathania Johnson  Sep 12, 2008 Google has added the ability to search by a user's location to mobile search on select Windows Mobile devices. The feature, dubbed "My Location" uses the Google Gears Geolocation API, which employs Cell ID Technology aka cellular triangulation. "My Location" will be available in the U.S. and U.K. initially and on ... » Continue reading Live Search to Be Integrated with Blackberry Browser and Maps Posted by Nathania Johnson  Sep 12, 2008 Microsoft and Research in Motion, the company behind the Blackberry, have announced a partnership regarding the smartphones and Live Search. Microsoft's search product will be integrated with Blackberry Browser and Blackberry Maps. Users will also be able to access Live Search via Mobile.Blackberry.com. �This joint endeavor with RIM is a strategic ... » Continue reading Online Video Advertising to Peak in 2012 Predicts eMarketer Report Posted by Greg Jarboe  Sep 12, 2008 According to a new report from eMarketer entitled, "Video Advertising Online: Spending and Pricing," online video advertising will peak at 78.9% in 2012 -- when "both traditional and alternative media companies will be distributing far more professional-quality video content online, and when the national elections and the summer Olympics ... » Continue reading MIVA Unveils Plans for New Online Advertising Platform Posted by Nathania Johnson  Sep 12, 2008 MIVA has announced plans to launch a new online advertising platform. The new platform will incorporate MIVA's existing Pay-Per-Click solution and add online advertising formats for a more comprehensive offering. The platform will be launched through a phased roll-out. The first phase will be a beta release, expected in the fourth ... » Continue reading Searching Rich Media at TechCrunch50 Posted by Mike Boland  Sep 11, 2008 Video search has been a key topic at the TechCrunch50 show in San Francisco. Lots of newly launched companies presented (kind of like DEMO minus the payola). In a �rich media� grouping of companies, the proverbial challenge of making images and video searchable kept coming up. Presenting companies were � VideoSurf: video ... » Continue reading WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> Search Engine Watch Forum Discussions Get Hourly AdWords Conversion Data in Google Analytics  Sep 11, 2008 Hi Everyone, I've recently been very frustrated with not having an AdWords report which can show hourly conversion data. I know this has been discussed here, and suggested to AdWords rep, so i think this is something that bugs a lot of AdWords power users. Today, I decided to implement ... » Join the discussion AdWords loves Microsites  Sep 8, 2008 I've known this for ages of course, but was reminded recently when our company launched a new product and needed "fast online awareness". The old process worked even better than I remembered.. 1) Register a domain name that contains the product name 2) Put up a 1pp website, product name in title ... » Join the discussion Succeeding in Content Network  Sep 8, 2008 I've been successful in getting campaigns running profitably in the search network. Over the years with various clients I've tested the content network, and always found that it spends way too much and brings way too little revenue. Today I started a new test and I'd like to make it work ... » Join the discussion

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