Planning and executing a successful Holiday pay-per-click campaign is difficult enough in a booming economy. It's going to be even tougher now that times are tough. In this webcast, you'll get some Holiday PPC campaign tips from Keith Hong, senior director of Clickable's Assist and Customer Experience group (and former head of Ask.com customer management group). He'll explain what you should already have done to prepare for success, and what you must do throughout the holiday season to adapt to volatile market and demand spikes. He'll also offer some advice on how to stay calm and ensure success amidst this economic meltdown. |
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