SearchDay: Use Online Public Relations for Link Marketing

Today's Columns: » Use Online Public Relations for Link Marketing  » The Good, the Bad and the Ugly: Click-Through and Conversion Rates  » Assembling Your Landing Page Optimization Dream Team, Part 1  » Must We Unlock the Deep Web?  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �November 13, 2008

Top Jobs Online Media Buyer Los Angeles, United States Director of Marketing B2B Publishing Company New York, United States MANAGER, INTERNATIONAL ONLINE MARKETING Feld Entertainment Vienna, United States Director, Online Advertising Sales Wired Ventures New York, United States VP Platform Sales / Business Development Adify New York, San Francisco, Washington DC, Atlanta, Philadelphia, United States More Jobs Today's Top Story: Justilien Gaspard Use Online Public Relations for Link Marketing  LINK LOVE Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. It's a great way to build links and increase sales simultaneously. » Full story » Print version Search Engine Watch Experts Columns David Szetela The Good, the Bad and the Ugly: Click-Through and Conversion Rates  PROFITABLE PPC What's a good click-through rate? What's a good conversion rate? That's not an easy question to generalize on, but there are some guidelines that can help you see if yours is acceptable. » Full story » Print version Tim Ash Assembling Your Landing Page Optimization Dream Team, Part 1  BY THE NUMBERS The success of your testing program relies heavily on the cooperation of many people in your organization. There are some key roles that you'll need to fill with the right kinds of people, or your ideas will never see the light of day. » Full story » Print version Kevin Ryan Must We Unlock the Deep Web?  SEARCHING FOR MEANING Search engines are good at what they do, but they aren't especially great at it. Local information, research documents, mountains of medical data, and other information lies buried beyond the reach of GoogleBot and other crawlers. But is any of that information really useful? » Full story » Print version Website Optimizer, Google's free website testing and optimization tool, helps you to increase the value of your existing website traffic for free. Test and optimize your site content to increase ROI and provide the most satisfying experience to those who visit your site. Start optimizing your most important webpages and see detailed, intuitive reports within hours. News from the Search Engine Watch Blog Google Site Search Offers On Demand Indexing Posted by Eric Enge  Nov 13, 2008 Google announced early this morning that they have updated their Site Search product to provide for on demand indexing of your site. What this means is that if you are using Google's Site Search feature to provide visitors to your web site with a tool to search your site, ... » Continue reading YouTube Rolls Out Sponsored Videos Posted by Nathania Johnson  Nov 13, 2008 Paid search has come to YouTube. Users can pay to have their videos appear in a right hand sidebar called "Sponsored Videos" in the results of desired search terms. It works pretty much exactly like AdWords. You bid on terms, set daily limits, etc. You only pay when someone clicks to ... » Continue reading Yahoo! Shopping Launches Deal Finder Posted by Nathania Johnson  Nov 13, 2008 Yahoo! Shopping has launched a deal finding portal called Yahoo! Deals. You can access the portal at deals.yahoo.com. It culls sales on various products across the web from sites such as Woot!, Amazon, and Deal News. It also finds coupons and storewide savings from a plethora of online retailers. Yesterday, we talked ... » Continue reading Incentives Work: Microsoft Seeing Positive Results from Cashback Program; Partners with Shopping Cart Providers Posted by Nathania Johnson  Nov 13, 2008 It's easy to pick on Microsoft. It's practically a national pastime at this point. So when they announced their Cashback program to help grow Live Search, the snears came fast and furious. "You have to pay people to search?" they said. Turn your laughter into claps, people. It turns out that Cashback ... » Continue reading Google CEO to Speak About the Future of Tech in DC Next Week Posted by Nathania Johnson  Nov 13, 2008 Eric Schmidt may have turned down the job of Obama's CTO, but he's still part of the President-elect's transition team. And during this transition time, the Google CEO will give a speech about the future of technology and economic growth. The speech will take place in DC, next Tuesday, November 18, ... » Continue reading Does your website suck? Your visitors might think so. Ask them directly - understand what works, what doesn't and what it takes to give them the best possible website experience. 4Q is a simple, free, permission-based survey tool that lets you ask four all-important questions to your website visitors, and gives you real-time, complete access to the results. Join now for free. Search Engine Watch Forum Discussions Welcome!  Nov 13, 2008 Welcome to the new home of discussions related to my SEW column Profitable PPC! I'm looking forward to hanging here with you, answering questions and generally enjoying the company of other PPC geeks. Cheers, David » Join the discussion Main site PR benefit to backlinks to internal pages?  Nov 12, 2008 Hey wise folks, I have a program on my e-comm site where users will end up with their own unique links to mini-stores on my site. For example, John Smith's area might be found at www.example.com/john-smith There is very strong incentive for John to market that link specifically, as traffic to ... » Join the discussion acceptable conversion ratio  Nov 11, 2008 What is a reasonable target for converting fisrt page visitors to a sale or a lead » Join the discussion

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