SearchDay: Suing Google over Yahoo

Today's Columns: » Suing Google over Yahoo  » Social Media Link Building: From Fantasy to Reality  » SEO Site Review: Custom Creations, Unlimited  » Maintaining Your Company's Image in the SERPs  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �November 5, 2008

Top Jobs Director, Online Advertising Sales Wired Ventures New York, United States VP Platform Sales / Business Development Adify New York, San Francisco, Washington DC, Atlanta, Philadelphia, United States 367452 Cargill Wayzata, United States 700293 Bank of America Charlotte, United States 1560 Walmart Brisbane, United States More Jobs Today's Top Story: Kevin Ryan Suing Google over Yahoo  SEARCHING FOR MEANING Yahoo's last ditch effort to generate additional revenue and thwart a hostile purchase from Microsoft might have provided sufficient impetus for a partnership six months ago, but we're a long way from the world we all knew then. The government, consumer watchdogs, and advertisers are all raising opposition to the Google-Yahoo ad deal. The drama is far from over. » Full story » Print version Search Engine Watch Experts Columns Eric Enge Social Media Link Building: From Fantasy to Reality  BY THE NUMBERS Sometimes, a company's marketing efforts can have an unintentional impact from a link building perspective. Such is the case with this fantasy sports community site focused on building communities in Facebook and other social media environments. » Full story » Print version Mark Jackson SEO Site Review: Custom Creations, Unlimited  AU NATURAL Mark Jackson performs his quarterly SEO site review, and this time the subject promises to implement his recommendations. Like many Web sites, it isn't in bad shape from a SEO perspective, but it is a great example of the importance of the little things. » Full story » Print version Aaron Shear Maintaining Your Company's Image in the SERPs  BIG BIZ Is your company the victim of bad press, or a concerted campaign to push your site down in the SERPs? By building alternative media types, and linking to compelling content about your company on other sites, you can often clear up the majority of the unwanted press by moving it down through the rankings. » Full story » Print version WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Over Before It Started: Google and Yahoo Search Ad Deal Canceled Posted by Nathania Johnson  Nov 5, 2008 Google is ending its search advertising partnership with Yahoo. It was never even implemented. Concerns over antitrust issues rose fast and furious since Google + Yahoo = an enormous chunk of the search ad market. Groups of advertisers spurred on by Microsoft lobbied the Department of Justice to oppose the deal. ... » Continue reading FCC Passed "White Space" What Does It Mean Posted by Frank Watson  Nov 5, 2008 The FCC agreed to open the "white space" - the broadcast spectrum used by over the air television - to use by others apart from the regulated television stations, by a vote of 5-0 yesterday. This is a major accomplishment that companies such as Google, Microsoft, Dell and Hewlitt-Packard have ... » Continue reading AOL Ad Revenues Drop 6% in Q3 2008 Posted by Nathania Johnson  Nov 5, 2008 Revenue for AOL's advertising dropped 6% in the third quarter of 2008. Total revenues for AOL dropped 17% but that's primarily due to declining subscription rates. AOL is in the midst of a business model shift - from one based on internet access subscriptions to one based on advertising. That shift, ... » Continue reading Accoona Acquired by Masterseek Posted by Nathania Johnson  Nov 5, 2008 U.S. business-to-business search engine Accoona has been acquired by Denmark-based business-to-business search engine Masterseek. Accoona launched in 2004 and has seen much of its success in China. "We have worked intensely for the last two weeks in order to get all of the legalities and finances in place for the takeover ... » Continue reading Firefox Reaches 20% Market Share, Releases Privacy Feature Posted by Nathania Johnson  Nov 5, 2008 No, the two are not related, as far as I can tell. But Congratulations to Firefox (my personal browser of choice) for reaching 20% of market share. They reached the number for 2 out of 4 weeks in October. For a browser that doesn't come pre-installed on most computers, that's ... » Continue reading Moore and Warms Out, Dossett In at Yahoo Posted by Nathania Johnson  Nov 4, 2008 Scott Moore and Al Warms are leaving Yahoo, while Jeff Dossett is joining the Sunnyvale search engine. Dossett replaces Moore, who headed up Yahoo!'s media group. Al Warms headed up Yahoo News, Tech and Education, and came to Yahoo through the acquisition of Buzztracker. "Jeff is one of the country's most ... » Continue reading How can you acquire new customers when people are spending less in today's slow economy? Without the right processes and metrics, your well-intentioned customer acquisition programs can become expensive experiments, with few results. Get on track for better results with a step-by- step self audit of your company's current customer acquisition programs. Download the free Lyris HQ tool now. Search Engine Watch Forum Discussions Internal link structure  Nov 5, 2008 If page A links to page B with 3 links (top nav, bottom nav, and in text), does page B gets 3 "votes" and page A counts 3 outbound links, or the number to the outbound links to the same target is irrelevant for both A and B pages? » Join the discussion Adwords account targeting several countries  Nov 4, 2008 Hi, I have a client. They have a web site in English. Their product is a software which can be used in every country. Actually the targeted countries in their adwords account are USA&Canada. They want to target UK&Australie as well. My question is ; is it a good idea to target several countries from ... » Join the discussion domain name with www & without www.  Nov 4, 2008 Recently i m headache with the issue of domain name with www & without www.I have done much study but still feel confuse so , i hope i can get help here. 1st i would like to know what's the difference between the domain name with www & without www as ... » Join the discussion

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