SearchDay: Travel Brands Walking a Social Media Tight Rope

Today's Columns: » Travel Brands Walking a Social Media Tight Rope  » SES Chicago 2008 Invitation and Primer  » The Account Quality Score: Money Pit for the Uninformed  » Obama's Link Strategy Fuels Election Victory  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �November 7, 2008

Top Jobs Online Media Buyer Los Angeles, United States Director of Marketing B2B Publishing Company New York, United States MANAGER, INTERNATIONAL ONLINE MARKETING Feld Entertainment Vienna, United States Director, Online Advertising Sales Wired Ventures New York, United States 367452 Cargill Wayzata, United States More Jobs Today's Top Story: Elisabeth Osmeloski Travel Brands Walking a Social Media Tight Rope  VERTICAL SEARCH As if major airlines don't have enough trouble these days, two well-known brands are in the midst of a very public online reputation management crisis. Internal corporate communications must catch up to the new platform -- and fast. We're still seeing effects of internal PR groups attempting to control the conversations, and put forth very specific messaging. It simply doesn't work in this new social environment. » Full story » Print version Search Engine Watch Experts Columns Chris Boggs SES Chicago 2008 Invitation and Primer  SEM CROSSFIRE An exciting agenda, several SEM experts, great speakers, and plenty of networking opportunities await in Chicago for the Search Engine Strategies Conference and Expo. Will we see you there? » Full story » Print version David Szetela The Account Quality Score: Money Pit for the Uninformed  PROFITABLE PPC In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time, especially in terms of CTR. So what happens with new accounts? Since there's no CTR data on which to base QS, how does Google determine minimum bids? » Full story » Print version Sage Lewis Obama's Link Strategy Fuels Election Victory  LINK LOVE Internet link love proves more powerful than old-school politics in the 2008 election, thanks in part to a visionary social networking election strategy. What can we learn about online marketing from studying presidential politics? » Full story » Print version WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Ballmer Says No to Yahoo Acquisition, Maybe to Search Deal Posted by Nathania Johnson  Nov 7, 2008 Microsoft CEO Steve Ballmer has responded to Jerry Yang's comments about being open to a Microsoft acquisition. Speaking to a group of developers in Sydney, he dismissed the option of an outright acquisition, but remained open to a search deal. Though, even that didn't sound particularly promising: We made an offer... ... » Continue reading Google Search Quality Team Talks Field Studies Posted by Nathania Johnson  Nov 7, 2008 Over at the Official Google blog, Dan Russell of the Search Quality team, has written a lengthy post on field studying search behavior. One of the things Russell discovered is that there is often a disparity between what people say they're searching for and what they actually do search for. There's ... » Continue reading Microsoft Goes after the Verizon Default Search Deal Posted by Nathania Johnson  Nov 7, 2008 Microsoft is attempting to pull the rug out from under Google's talks with Verizon to be the default search engine on its mobile phones. And they're doing so by dishing out the dough. It's no secret that Microsoft has a bunch of cash on hand. They've been using some of it ... » Continue reading Google Help Forums Being Converted to New System Posted by Nathania Johnson  Nov 7, 2008 Google is converting their Help Forums to a new system. The new features include: improved search results, including posts from current and new forumsthe ability to designate especially helpful forum members as "Top Contributors"a reputation and ranking systemthe ability for users, Top Contributors and Googlers to mark questions as answeredeasier access ... » Continue reading Live Search Maps Enables Photosynth Search Posted by Nathania Johnson  Nov 7, 2008 The Live Search Maps team has made it easier for you to search for Photosynths. If you're not familiar, Photosynth was launched earlier this year and users can take multiple photos of a location and have it mashed up into a 3D image. Now, if you want to find Photosynths of ... » Continue reading Google's Blogger Launches New Reactions Feature Posted by Nathania Johnson  Nov 7, 2008 Blogger has released a cool new feature that lets readers offer quick responses. It's called Reactions, and it allows bloggers to create a variety of responses for their readers to choose. One possible implementation of the feature looks like this: You're not limited to "LOL" or "Fail." You can set your ... » Continue reading Bill Tancer of Hitwise Analyzes Economy on SES Webcast Posted by Greg Jarboe  Nov 7, 2008 Just a quick reminder, Bill Tancer, the General Manager of Research at Hitwise and one of the keynote speakers at Search Engine Strategies Chicago, will be interviewed by Matt McGowan, Global VP of Marketing at Incisive Media, during an SES Webcast today, Nov. 7, 2008, at 1:00 p.m. EDT / ... » Continue reading How can you acquire new customers when people are spending less in today's slow economy? Without the right processes and metrics, your well-intentioned customer acquisition programs can become expensive experiments, with few results. Get on track for better results with a step-by- step self audit of your company's current customer acquisition programs. Download the free Lyris HQ tool now. Search Engine Watch Forum Discussions Why does ad content get indexed?  Nov 7, 2008 I see this alot. In our analytics and in searches I find organic rankings for sites based on Adcenter ads. For example do a search for any company name you are advertising with, that would be in your display URL, and you get a number of results from where your ... » Join the discussion How can I find out who is linking to my site?  Nov 7, 2008 What is the best way to find out who is linking to my site? And is there a way to find out when a site's link is going to appear as paid to google. For example i have found that many sites have a recip link form for viewers to ... » Join the discussion Directory submission tools, good or bad idea to use??  Nov 6, 2008 Hi, I suppose like most business i would like to increase m site's presence in the directories, going from one directory to another is very time consumming an which directory to go to etc. There lots of offers for softwares assisting in submitting to directories, and some mad number of directories too, ... » Join the discussion

Send Us Feedback! | Technical Questions or Bug Reports | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy Incisive Interactive Marketing LLC. 2008 All rights reserved. To unsubscribe via postal mail, please contact us at: Incisive Media Plc. 120 Broadway, 5th Floor, New York, NY 10271 Please include the e-mail address with which you have been contacted. How to Advertise | Contact Us | Subscribe to Newsletters | ClickZ.com Click here to update your profile or unsubscribe. Get a Free Email Marketing Demo All ClickZ newsletters are sent from the domain "newsletters.clickz.com". When configuring e-mail or spam filter rules, please use this domain name rather than the sender address, which varies.