SearchDay: Offline and Online Conversions Tracking: Increase Your ROI

Today's Columns: » Offline and Online Conversions Tracking: Increase Your ROI  » The Good, the Bad and the Ugly: Click-Through and Conversion Rates  » Use Online Public Relations for Link Marketing  » Must We Unlock the Deep Web?  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �November 14, 2008

Top Jobs Online Media Buyer Los Angeles, United States Director of Marketing B2B Publishing Company New York, United States MANAGER, INTERNATIONAL ONLINE MARKETING Feld Entertainment Vienna, United States Director, Online Advertising Sales Wired Ventures New York, United States VP Platform Sales / Business Development Adify New York, San Francisco, Washington DC, Atlanta, Philadelphia, United States More Jobs Today's Top Story: Gregg Stewart Offline and Online Conversions Tracking: Increase Your ROI  VERTICAL SEARCH The accountability of online marketing is only as good as the analytics an advertiser employs. Tracking conversions -- both online and offline -- can be tricky, but it is an important part of any online marketing program, especially for businesses with a local presence. » Full story » Print version Search Engine Watch Experts Columns David Szetela The Good, the Bad and the Ugly: Click-Through and Conversion Rates  PROFITABLE PPC What's a good click-through rate? What's a good conversion rate? That's not an easy question to generalize on, but there are some guidelines that can help you see if yours is acceptable. » Full story » Print version Justilien Gaspard Use Online Public Relations for Link Marketing  LINK LOVE Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. It's a great way to build links and increase sales simultaneously. » Full story » Print version Kevin Ryan Must We Unlock the Deep Web?  SEARCHING FOR MEANING Search engines are good at what they do, but they aren't especially great at it. Local information, research documents, mountains of medical data, and other information lies buried beyond the reach of GoogleBot and other crawlers. But is any of that information really useful? » Full story » Print version Website Optimizer, Google's free website testing and optimization tool, helps you to increase the value of your existing website traffic for free. Test and optimize your site content to increase ROI and provide the most satisfying experience to those who visit your site. Start optimizing your most important webpages and see detailed, intuitive reports within hours. News from the Search Engine Watch Blog Looking for Holiday PPC Tips? Posted by Kevin Newcomb  Nov 13, 2008 There were lowered expectations for the 2008 Holiday shopping season before the bottom dropped out of the economy, but now it's even worse. But you and your clients still have to make the best of things, so we're here to help. Search Engine Watch is offering a one-hour webcast, "How to ... » Continue reading Google Adds Voice Search to iPhone Search Application Posted by Nathania Johnson  Nov 14, 2008 Google is updating its iPhone search application with a new voice search feature, according to the New York Times. The update is expected to be available in the iTunes app store sometime today. Users will be able to speak their questions into the phone. The speech is recorded and sent to ... » Continue reading Senator Dorgan Prepares Net Neutrality Bill Posted by Nathania Johnson  Nov 14, 2008 Senator Byron Dorgan (D-ND) is planning to introduce a net neutrality bill in January, according to Reuters. President-elect Barack Obama has said he supports net neutrality, though it is not yet clear whether he backs Dorgan's bill. The bill would prevent Internet Service Providers (ISPs) from blocking web content. Net neutrality ... » Continue reading Incentives Work: Microsoft Seeing Positive Results from Cashback Program; Partners with Shopping Cart Providers Posted by Nathania Johnson  Nov 13, 2008 It's easy to pick on Microsoft. It's practically a national pastime at this point. So when they announced their Cashback program to help grow Live Search, the snears came fast and furious. "You have to pay people to search?" they said. Turn your laughter into claps, people. It turns out that Cashback ... » Continue reading Yahoo! Shopping Launches Deal Finder Posted by Nathania Johnson  Nov 13, 2008 Yahoo! Shopping has launched a deal finding portal called Yahoo! Deals. You can access the portal at deals.yahoo.com. It culls sales on various products across the web from sites such as Woot!, Amazon, and Deal News. It also finds coupons and storewide savings from a plethora of online retailers. Yesterday, we talked ... » Continue reading Google Site Search Offers On Demand Indexing Posted by Eric Enge  Nov 13, 2008 Google announced early this morning that they have updated their Site Search product to provide for on demand indexing of your site. What this means is that if you are using Google's Site Search feature to provide visitors to your web site with a tool to search your site, ... » Continue reading Does your website suck? Your visitors might think so. Ask them directly - understand what works, what doesn't and what it takes to give them the best possible website experience. 4Q is a simple, free, permission-based survey tool that lets you ask four all-important questions to your website visitors, and gives you real-time, complete access to the results. Join now for free. Search Engine Watch Forum Discussions A little Too Broad  Nov 14, 2008 I recently just started a ppc campaign for a client that installs home theaters. In one of their ad groups we have 2 broad keywords that relate to theater installation. Well, I just ran a search query report for them and their add displayed for "surround sound". These two words ... » Join the discussion Publishing blog postings in multiple places? What are you doing?  Nov 14, 2008 Hello, I am wondering what people are doing in terms of blog publishing. One of my clients has a custom blog and wants to take that same content and put it up on the free blog services as well. Is this considered acceptable or what do companies usually do ... » Join the discussion went from page 4 to page 22  Nov 13, 2008 originally i was on page 30 then i disapeared and was nowhere to be found for a certain key word,..then after numerous SEO updates i was showing up on page 4 of google search results. i stayed there for few weeks without making any changes, today i look and ... » Join the discussion

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