SearchDay: Yahoo's Next Move

Today's Columns: » Yahoo's Next Move  » Marketing Pitches: Don't Strike Out With Your Audience  » SEO Dreams are Made of This  » The Future of Google's Search Personalization  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �November 19, 2008

Top Jobs Online Marketing Manager ThomasNet New York, United States Online Advertising Sales - Manager, Pricing & Inventory The Taunton Press Newtown, United States Senior Sales Executive Resonate Networks Alexandria, United States Director, Ad Operations Resonate Networks Alexandria, United States Publisher Recruitment Manager Resonate Networks Alexandria, United States More Jobs Today's Top Story: Kevin Ryan Yahoo's Next Move  SEARCHING FOR MEANING While many onlookers see Jerry Yang's tenure as CEO of Yahoo as a failure, that's not really accurate. He stepped in to rebuild a floundering machine, and is now making way for the next evolution of the world's most powerful portal. » Full story » Print version Search Engine Watch Experts Columns Eric Enge Marketing Pitches: Don't Strike Out With Your Audience  BY THE NUMBERS When journalists are starting out, they're trained to find the most relevant event or idea and make that the focus of their news stories. They understand that there's a very small window of time to get a reader to engage with their story. Are you following the same principles with your search marketing efforts? » Full story » Print version Aaron Shear SEO Dreams are Made of This  BIG BIZ Many major companies continue to make mistakes with their Web sites that hurt their search engine rankings. They target pages in the wrong way, or don't craft their pages in a way to prevent searchers from leaving their site after the first page. It's time for some SEO dreaming. » Full story » Print version Mark Jackson The Future of Google's Search Personalization  AU NATURAL Some SEOs aren't getting the message about Google's personalization of search results. Many are not seeing the writing on the wall: 2009 will likely see the end of the ranking report in SEO. It's time to acknowledge traffic, conversions, and ROI as the important metrics for any form of marketing or business. » Full story » Print version WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Google AdWords Launches Search-Based Keyword Tool Posted by Nathania Johnson  Nov 19, 2008 Google AdWords has released a new keyword tool. This one lets users plug in their website and a few keywords. The tool, dubbed Search-based keyword tool, takes a look at the site and makes suggestions for keywords that may be relevant to your paid search campaign. The idea is that you ... » Continue reading Citysearch Rebuilds Site with a More Social, Local and Mobile Posted by Nathania Johnson  Nov 19, 2008 Citysearch appears to be going for the jugular with its newly rebuilt site. While many sites add a little social here and a little mobile there, Citysearch is going for the three hottest trends all at once: Social, Local, Mobile. "We rebuilt the Citysearch platform to give our users what they ... » Continue reading Yahoo! Search BOSS Enables Key Terms Posted by Nathania Johnson  Nov 19, 2008 Yahoo! Search BOSS is now allowing developers to use a feature called Key Terms. The feature is derived from technology that is used in Search Assist. Yahoo! says developers can use Key Terms to create refinement terms for their own search applications as well as creating semantic analysis or new ... » Continue reading Google Image Search Hosts LIFE Image Archive Posted by Nathania Johnson  Nov 19, 2008 Google has announced that it has made LIFE Magazine Images available as an archive. The images from the iconic magazine are also available through Image Search. You can view the collection here. So far, 20% of the total collection is online. The entire archive consists of 10 million photographs. Who are ... » Continue reading Live from San Francisco, It's YouTube! Posted by Nathania Johnson  Nov 19, 2008 This Saturday, YouTube will be hosting its first ever live streaming event. The broadcast will feature a music and variety show being held at Fort Mason Center's Herbst Pavilion in San Francisco. The event begins at 8pm EST and will feature Soulja Boy Tellam, Will.i.am, Tay Zonday of Chocolate Rain fame ... » Continue reading Trulia Partners with Placecast for Audience Targeting and Dynamic Messaging Posted by Nathania Johnson  Nov 19, 2008 Real estate search site Trulia has partnered with Placecast for audience targeting and dynamic messaging. The goal is to improve the relevancy of the ads appearing on their site. Placecast will use its proprietary targeting algorithms to generate ads based on the real estate locations in which a user expresses interest. ... » Continue reading TNS Unveils Next Generation of Online Advertising Monitoring Tools Posted by Nathania Johnson  Nov 18, 2008 TNS has launched the next generation of its online advertising monitoring tools. The TNS Digital Suites combines cookie tracking with the TNS 6th Dimension Panel for what they say is a unique analysis of online ad consumption. TNS says current tools overestimate audience sizes, but that their updated online ad ... » Continue reading Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 Search Engine Watch Forum Discussions Is it better to place keywords in folder or filename?  Nov 19, 2008 Question for our resident gurus... For ranking purposes, is it better to place keywords in a URL folder or in the filename itself (i.e. www.example.com/keyword/page.html or www.example.com/keyword.html)? Does Google treat these differently than Yahoo, MSN or others? In my experience and tests, I have not seen a difference between these, but ... » Join the discussion AdWords gets "Financially Smart"  Nov 18, 2008 Google is running AdWords Ads on Google Finance (finance.google.com) Naturally all the ads are finance/trading/stock/ related. But there's a nice twist.. If you do a stock quote on a company the AdWords ads that display are not finance, they are for the industry sector of the company. In other words, AdWords ... » Join the discussion About Backlinks  Nov 18, 2008 I have submitted my website to directories,Forums and Social Bookmarking.Still I got only one backlink. What would be the reason. Thanks in Advance. » Join the discussion

Send Us Feedback! | Technical Questions or Bug Reports | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy Incisive Interactive Marketing LLC. 2008 All rights reserved. To unsubscribe via postal mail, please contact us at: Incisive Media Plc. 120 Broadway, 5th Floor, New York, NY 10271 Please include the e-mail address with which you have been contacted. How to Advertise | Contact Us | Subscribe to Newsletters | ClickZ.com Click here to update your profile or unsubscribe. Get a Free Email Marketing Demo All ClickZ newsletters are sent from the domain "newsletters.clickz.com". When configuring e-mail or spam filter rules, please use this domain name rather than the sender address, which varies.