SearchDay: Maintaining Your Image in the SERPs

Today's Columns: » Maintaining Your Company's Image in the SERPs  » SEO Site Review: Custom Creations, Unlimited  » Use Humor for Link Marketing  » Porn and Gambling: Canaries in the SEM Coal Mine?  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �November 4, 2008

Top Jobs 367452 Cargill Wayzata, United States VP Platform Sales / Business Development Adify New York, San Francisco, Washington DC, Atlanta, Philadelphia, United States 700293 Bank of America Charlotte, United States 1560 Walmart Brisbane, United States Director, Online Products Wired Ventures Boston, United States More Jobs Today's Top Story: Aaron Shear Maintaining Your Company's Image in the SERPs  BIG BIZ Is your company the victim of bad press, or a concerted campaign to push your site down in the SERPs? By building alternative media types, and linking to compelling content about your company on other sites, you can often clear up the majority of the unwanted press by moving it down through the rankings. » Full story » Print version Search Engine Watch Experts Columns Mark Jackson SEO Site Review: Custom Creations, Unlimited  AU NATURAL Mark Jackson performs his quarterly SEO site review, and this time the subject promises to implement his recommendations. Like many Web sites, it isn't in bad shape from a SEO perspective, but it is a great example of the importance of the little things. » Full story » Print version Justilien Gaspard Use Humor for Link Marketing  LINK LOVE Humor is a great form of content that will give people a reason to link to your content, and help it spread virally. The challenge for most sites is coming up with something funny. Here are some ideas that can be used by everyone, regardless of the size of your marketing budget. » Full story » Print version Frank Watson Porn and Gambling: Canaries in the SEM Coal Mine?  SEM CROSSFIRE Many advances in marketing on the Web are the result of spending by the profitable and competitive porn and gambling industries. Recent lawsuits in both industries might help us again, by pointing out some specific areas for marketers to keep an eye on. » Full story » Print version WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Google and Yahoo Revise Ad Partnership in Hopes of Winning Over DOJ Posted by Nathania Johnson  Nov 4, 2008 Google and Yahoo have revised their search advertising partnership in the hopes of winning over the DOJ. Primarily, the deal has been reduced from 10 to 2 years and a cap has been placed that would restrict Yahoo to only being able to bring into 25% of their search advertising ... » Continue reading An Update on Last Week's AdWords Updates Posted by Nathania Johnson  Nov 4, 2008 Last week, we reported that AdWords was making updates to Quality Score and Ad Rank. The update included how ad position affected click-through rates and factored into Quality Score. But many of us were not sure exactly what changed since ad position influence has been taken into account for awhile ... » Continue reading Yahoo! Live to Go Dark Posted by Nathania Johnson  Nov 4, 2008 Yahoo! Live, a live streaming video product build on Brickhouse, will stop broadcasting December 3, 2008. In a statement on the Yahoo! Live blog, the Keith Thornhill said: Our mission here on the Brickhouse team is to quickly develop product ideas that can add value to Yahoo! as a whole. To ... » Continue reading Moore and Warms Out, Dossett In at Yahoo Posted by Nathania Johnson  Nov 4, 2008 Scott Moore and Al Warms are leaving Yahoo, while Jeff Dossett is joining the Sunnyvale search engine. Dossett replaces Moore, who headed up Yahoo!'s media group. Al Warms headed up Yahoo News, Tech and Education, and came to Yahoo through the acquisition of Buzztracker. "Jeff is one of the country's most ... » Continue reading Yellowbook and YouTube Enter Content Distribution Partnership Posted by Nathania Johnson  Nov 4, 2008 Yellowbook's video advertisers will now be showcased on YouTube via a content partnership agreement between the two. This is indeed an interesting partnership as yellow pages publishers attempt to transition their business online and YouTube continues its attempt to bring home the bacon for Google. �We�re pleased to be the first ... » Continue reading JP Morgan Lowers Search Ad Growth Estimates Posted by Nathania Johnson  Nov 3, 2008 JP Morgan Internet analyst Imran Khan is lowering projections for search ad spend for 2008 and 2009. The forecast for 2008 growth is now 23.4% year-over-year, down from earlier projections at 27.4%. The forecast for 2008 is a dismal 17.3%, down from 25.5%. Khan sees specific sectors as being hit harder ... » Continue reading The Number of Small Businesses Using Social Media to Double in 12 Months Posted by Nathania Johnson  Nov 3, 2008 The number of small businesses using deeply integrated social networking services will double in the next year, according to projections by Access Markets International (AMI) Partners, Inc. Currently, there are about 300,000 small businesses engaged in social networking, which is 5% of the total number of small businesses in the ... » Continue reading How can you acquire new customers when people are spending less in today's slow economy? Without the right processes and metrics, your well-intentioned customer acquisition programs can become expensive experiments, with few results. Get on track for better results with a step-by- step self audit of your company's current customer acquisition programs. Download the free Lyris HQ tool now. Search Engine Watch Forum Discussions SEO friendly Web Hosts  Nov 4, 2008 I've spent a lot of time researching a new web host. The one I had my heart set on ends up having a lot of bad recent feedback and a not so good better business bureau rating. No links needed but can anyone post or PM hosts they have had ... » Join the discussion Google Algorithm Update Oct 2008  Nov 4, 2008 Hi All, Did anyone notice change in Google search listings?, keywords shuffling has been seen in Google.com but not in local Google like Google.in, Google.co.uk so on Also results are not upto for top competitive keywords, Google lists sites with no quality content and less popularity Any testing going on, ... » Join the discussion "sculpting" PR - good or bad idea?  Nov 2, 2008 If Im trying to improve a site's internal link structure for SEO-purposes I thought it'd be a good idea to work it like this (in this particular order): 1. Can I change this link without having any negative/unwanted effect on humans navigating this website? 2. If it does not then can ... » Join the discussion

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