2008-11-28 Hi Everyone, Hope you are having a great week. Let's get to the good stuff... Rachel Phillips
Interview: Yahoo's Larry Cornett on Universal Searchby Manoj JasraOne of the most interesting sessions at this upcoming Search Engine Strategies in Chicago is going to be Universal & Blended Search. Dr. Larry Cornett, VP, Consumer Products, Yahoo! Search is one of the top experts in the world on this subject and is also a panelist at this session in SES Chicago. Last week I had the opportunity to chat with Dr. Cornett to get his insight on blended search and to get a better understanding of Yahoo's future in this area.... 10 Questions that Guarantee SEO Success, Part Iby Stoney deGeyterBusinesses don't succeed on the basis of a product alone. Those products have to be developed, marketed and sold using sound business principles. Similarly, SEO doesn't succeed solely by what you do on the technical front, but what you do internally to build a platform that will allow SEO success to happen. 10 Questions that Guarantee SEO Success, Part IIby Stoney deGeyterThis is part two of a two-part series outlining ten questions that must be asked by both SEOs and clients in order to ensure a successful SEO campaign. While these questions can be asked of just about any one in any area of life, sometimes it helps to make them applicable to specific situations. In this case the situation is SEO and running a successful online business. Twitter for Business: 10 Things to Consider Before You Get Startedby Beth HarteThinking about starting up a Twitter account for your business? Or considering allowing employees to use Twitter? Here are 10 tips to consider before getting started.... How to Make Decisions That'll Rock Your SEO Campaign, Part Iby Stoney deGeyterI want to take a set of guidelines about making good decisions and apply them to the SEO and business success environment. Every day SEOs and business owners looking for ways to improve their online exposure are faced with dozens of decisions. Any one of these decisions can breath life into a dying SEO campaign, push a successful campaign to greater success, or cause a site to crash and burn in the search results. Here are the first five of ten decision-making guidelines that'll help you rock your SEO and SEM campaigns to success. How to Make Decisions That'll Rock Your SEO Campaign, Part IIby Stoney deGeyterSuccess is a path that must be paved by each person making wise decisions. Search engine optimization isn't an instant path to victory. There are still dozens of daily decisions that have to be carefully considered and thoroughly before action is taken. But once you have a history of making good SEO decisions, success becomes much easier. Puppy's Picks - 11/25/08by Jennifer LaycockI scan hundreds of feeds and read dozens of articles each day so you don't have to. From the new "Twitter-bite" to small businesses turning to the web for cheap marketing, find out which articles I dubbed as must-read for the small business crowd today. Remember, Social Media Are PERSONAL Communication Tools!by Mack CollierPlenty of companies and small businesses are curious now to learn how they can use social media to grow their businesses. Unfortunately, far fewer businesses are willing to invest the time to understand what these tools are, and why people are so excited about using them. Are You Fighting the Etailer Price War or Circumventing it?by Karri FlatlaAccording to the New York Times article Websites Wage Holiday Price Wars (Nov. 19, 2008), small and large etailers alike are facing some tough choices this holiday season. It would seem that in the end, everything really does come down to price. And if you're not willing to fight the good fight--or if your bottom line simply can't survive the battle--your ecommerce business is doomed. Or is it? All Links Are Not Equal: Why Twitter Links Grow Conversationby Jennifer LaycockThis morning I found myself in the middle of an interesting chat with Mack Collier on Twitter. It started when I joined in a conversation Mack was having about the metrics he measures when estimating the value of blogs. We kicked around the common ones like traffic, subscribers, links and number of comments. Then Mack made mention of how high his comments jump when he Tweets one of his own posts. Create Your Own Virtual Lobbyby Eric BrownThere are all sorts of ways today to connect with, participate and enjoy a conversation with your customer. There have been numerous posts about starting and maintaining a company blog, which is an excellent tool. Another favorable venue is to create a Ning site. It is a very easy application and can create a pretty cool place to have conversation and engage your customers. It is sort of like having your own My Space site, and very easy to update and foster community with your brand. ... Wal-Mart Says No to Black Friday Ads on Internet, Goes After Sites and Search Enginesby Mack CollierFailing to get the memo that it's 2008, Wal-Mart has decided to get even more aggressive in battling the 'pre-mature' leakage of their Black Friday circular ads. The Bentonville, AR retailer is not only going after the sites that post the circulars, but the search engines that link to and index the sites.... Make Your Business Image Pop With A Twitter Profile Makeoverby Robert CloughWant to be ignored? Be boring. Simple.But, if your business is ignored, you may end up living in a van down by the river. Not Good.So how can we be, um, not boring? Well, there isn't a one size fits all quick fix, but one step everyone can take is improving how we present our business to the public.... What Blogs Should You Be Reading?by Mack CollierWhenever I speak to small businesses that are considering launching their own blog, there are always a few people that want to know which blogs I think they should be reading to stay up to date on the ever-changing world of social media. If you are just getting started exploring blogs, here are some of my favorite ones that should help you quickly get up to speed on blogging and social media. Everything You Think You Know About Social Media and Measuring ROI is Wrong!by Mack CollierOne of the biggest 'criticisms' of social media that companies have, is the difficulty in measuring the return on investment for their efforts. Many believe that widespread business adoption of social media won't happen until a clear benefit to the company's bottom line can be measured. Of course, these people are totally missing the point of what social media is, and why it works. Maximize Your Paid Search Budget with Better Adsby Jennifer LaycockWith the holiday shopping season already in full gear online, paid search prices are going to be going up. After all, more competition equals higher prices. That means you'll need to make sure every ad you create has the best shot at landing you a conversion. To do that, you really need to understand how to write great ads. Guilty (in a good way) By Link Associationby Debra MastalerIf you're looking for ways to increase the visibility of your small business and build links, submitting videos to your local government cable channel may be an option. Local cable as well as network television affiliates look for content filler at certain times. Here's a couple of ways you may be able to take advantage of those needs and expand the reach of your small business!... Social Networks, Your Wayby Beth HarteI have rules about my social networks and I am sure most people who are comfortable utilizing social networks do too. When someone is just starting to get involved in building up their social network it's hard to know or recognize when and where to set boundaries. As well, there seems to be a bit of a challenge when it comes to being completely professional or being yourself. Luckily, the rule of being "you" is winning out and those folks who think they are being "professional" in sending blog links, promotional introductions, and other spammy items are turning into "professional... Why Wikipedia Accuracy Won't Cut It For Google Localby Miriam EllisAlmost everyone with an interest in Local Search is trying to get a message through to the large minds at Google, in a variety of ways. The message concerns the real-life effects of inaccurate data in Google's One Box, 10-pack and Maps on the public. While a major percentage of Internet users have grown to trust the Google brand and will take Google's local data at face value, few will understand that Google views its own local applications as a wiki, community project. Let me explain why this is seriously problematic.... Need More Blog Posts? Then Start a Series!by Mack CollierAt one point or another, every blogger struggles to find new content ideas for their blog. For some of us, ideas for posts come easily, but if you're a blogger that's constantly wracking your brain for the next post idea, launching a blog post series could be your solution! Interview: Bruce Clay on SEO Toolsby Manoj JasraOne of the presenters at this year's SES Chicago is Search Marketing Veteran, Bruce Clay. Bruce will be leading a session on the topic of SEO tools: "tools that will help you to accomplish your tasks including indexing, competitive analysis, site ranking, diagnosing and remedying problems, page level information, site level information, on-page optimization and much more." I had a chance to ask Bruce a few questions about his session and how he leverages SEO Tools for his own strategies.... Do I need a shopping cart or a content management system?by Mike MoranSomeone recently asked me how he knows whether to use shopping cart software or a full-blown content management system for a Web site. Does it depend on how large your site is? Does it depend on what kind of content you have? And, most importantly, which one is better for search marketing? These are good questions, so they deserve good answers.... Blogs, Vlogs and SEOby Beth HarteHave you decided to take your blog to the next level by including video? Hooray! Video logs (vlogs) can help communicate in a lot of different ways and they also add a "real" voice to your blog posts.... Return to the Top of this Page
Return to the Top of this Page Readers' responses back next week.Return to the Top of this Page Free SEO ToolsThinking of buying SEO software? Then try the best SEO tools free first! Skaffe.com Directory: Show off your website Express Submit today.Quality directories like Skaffe.com offer you strong search engine exposure. Sporge Directory from Skaffe.comUnder new management! All new with low submission prices. WoW DirectoryPowerful and affordable directory marketing services. Submit your website today! New! Team Skaffe Directory from the editors of Skaffe.comUp to 4 links for every submission. Free submission for non-commercial websites. Return to the Top of this Page ONLINE MARKETING Why Does Google Love This SEO Content Questions How To Use .Edu Links To Improve Your Site's Google Ranking Social Media Success Depends On How Human You Are What's A Name Worth To You Google Analytics Vs Host DataSMALL BUSINESS Home Based Businesses - Wave Of The Future Do You Think Salespeople Tend To Talk Too Much Free Ebook About Creativity Who Should I Read AboutPREVIOUS THREADS Small Business Forum Update For November 11, 2008 (If you like our search engine news, you'll love our small business news.) Return to the Top of this Page
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