SearchDay: Election Tools from Google, Yahoo, Microsoft, and AOL

Today's Columns: » Election Tools from Google, Yahoo, Microsoft, and AOL  » Porn and Gambling: Canaries in the SEM Coal Mine?  » Use Humor for Link Marketing  » Trick or Tweet for CNN  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �November 3, 2008

Top Jobs Director, Online Products Wired Ventures Boston, United States Director, Online Products Wired Ventures Boston, United States Internet Marketing Coordinator Invenda Corp Parsippany, United States Online Media Strategist Encyclopaedia Britannica, Inc. chicago, United States Interactive Marketing Manager GSI Commerce King of Prussia, United States More Jobs Today's Top Story: Election Tools from Google, Yahoo, Microsoft, and AOL Posted by Nathania Johnson  Oct 31, 2008 I'm sure I don't have to remind you that election day is next Tuesday. Whether you're observing or you're breaking out the campaign gear for some hardcore get out the vote effors this weekend, here are some tools to help you keep up with the news and your efforts: Google Earth You ... » Continue reading Search Engine Watch Experts Columns Frank Watson Porn and Gambling: Canaries in the SEM Coal Mine?  SEM CROSSFIRE Many advances in marketing on the Web are the result of spending by the profitable and competitive porn and gambling industries. Recent lawsuits in both industries might help us again, by pointing out some specific areas for marketers to keep an eye on. » Full story » Print version Justilien Gaspard Use Humor for Link Marketing  LINK LOVE Humor is a great form of content that will give people a reason to link to your content, and help it spread virally. The challenge for most sites is coming up with something funny. Here are some ideas that can be used by everyone, regardless of the size of your marketing budget. » Full story » Print version Erik Qualman Trick or Tweet for CNN  BRAND EQUITY Social media is revolutionary. It allows CNN anchor Rick Sanchez to have a relationship with 30,000 people, and make a connection with them that can translate to other media. Companies need to relinquish the total control they've had and allow users, consumers, viewers, etc. to take their rightful ownership. » Full story » Print version WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog AOL Launches Online Event Guide, When.com Posted by Nathania Johnson  Nov 3, 2008 AOL has launched an online events guide, When.com, which is powered by Zvents. The site is very reminiscent of Upcoming.org, which is owned by Yahoo. Mapping for events is supplied by AOL's MapQuest and events can also be bookmarked to AOL, Google, Outlook or Yahoo Calendar. �Whether you�re looking for events that ... » Continue reading Microsoft Study Reveals Online and Digital Behavior of Women Posted by Nathania Johnson  Nov 3, 2008 Microsoft teamed up with Mindshare and Ogilvy Chicago to study the online and digital behavior of women. They surveyed 800 women of varying ages and careers, including stay-at-home and work-at-home moms. Here's what they found: 22 percent shop once per day.86 percent pass along interesting �finds� to others.On average, they have ... » Continue reading adTech NYC This Week Has Impressive Line Up Posted by Frank Watson  Nov 3, 2008 adtech New York starts Monday with the exhibit hall opening and then Tuesday the keynote sessions begin and regualr conference sessions start Wednesday with many notable search industry speakers in attendance. If you are in the area it may well be worth catching this event as it covers all aspects ... » Continue reading Does Google Want To Take Over GMT? Posted by Frank Watson  Nov 2, 2008 I just noticed when checking my Gmail late Saturday/early Sunday that Google did not move the clock back in New York when it turned 2 am. My computer clock moved, my cable clock changed, but I guess Google works from Mountainview time, not GMT. Surprising, but hey we know the center ... » Continue reading Google Integrates Custom Search with Knol Posted by Nathania Johnson  Oct 31, 2008 In July, Google launched Knol, a knowledge sharing platform. You can find all sorts of information from baking to AutoCAD. Google says users have been asking for a more "robust" search platform for Knol. And who is Google to turn down such a request. However, Google wanted to maintain the look and ... » Continue reading SearchMonkey Allows Apps to Go Experimental Posted by Nathania Johnson  Oct 31, 2008 SearchMonkey is a developer's platform released by Yahoo earlier this year. But in order for searchers to make use of the apps, they must first be approved by Yahoo. Now Yahoo is letting developers find an early audience by allowing apps to be classified as experimental before they're approved. Searchers can ... » Continue reading Regulators to Prevent Google from Bailing Out Yahoo? Posted by Nathania Johnson  Oct 31, 2008 Washington is on a bailout binge lately, so you would think they'd hop on board when it looks like the private sector could actually manage to work things out on their own. Like, I don't know, the search advertising deal between Google and Yahoo. Yes, there are concerns from the ... » Continue reading Search Engine Watch Forum Discussions "sculpting" PR - good or bad idea?  Nov 2, 2008 If Im trying to improve a site's internal link structure for SEO-purposes I thought it'd be a good idea to work it like this (in this particular order): 1. Can I change this link without having any negative/unwanted effect on humans navigating this website? 2. If it does not then can ... » Join the discussion Role of Meta Tags  Oct 31, 2008 Hello Everybody, ... » Join the discussion 'Links pages' on websites  Oct 31, 2008 Here's 2 thoughts for you: 1. We have some content sites with a page of links to other sites. This is quite common for many sites. When I do a Google query site:, every page in the site has been stored except for the sponsors and links pages. 2. If I go ... » Join the discussion

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