SearchDay: Assembling Your Landing Page Optimization Dream Team

Today's Columns: » Assembling Your Landing Page Optimization Dream Team, Part 2  » 25 Design Best Practices for Your Small Business Web Site  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay November 26, 2008

Top Jobs SEO Specialist GotVMail Communications Needham, United States Online Marketing Manager ThomasNet New York, United States Online Advertising Sales - Manager, Pricing & Inventory The Taunton Press Newtown, United States Senior Sales Executive Resonate Networks Alexandria, United States Director, Ad Operations Resonate Networks Alexandria, United States More Jobs Today's Top Story: Tim Ash Assembling Your Landing Page Optimization Dream Team, Part 2  BY THE NUMBERS The success of your testing program relies heavily on the cooperation of many people in your organization. We continue our look at some key roles needed for a successful landing page optimization program. » Full story » Print version Search Engine Watch Experts Columns Carrie Hill 25 Design Best Practices for Your Small Business Web Site  LITTLE BIZ Whether you plan to hire a designer or figure it out for yourself, there are definitely some best practices you should follow when designing your Web site. Use this list to get a good start on finding the best Web site platform and design elements for your businesses audience. » Full story » Print version Improved management and results of pay-per-click campaigns. Demonstrate marketing's contribution to the bottom line. Generate more leads - and more high-quality leads. Do more with integrated marketing tools. Request a demo of Lyris HQ now. News from the Search Engine Watch Blog Is Your Site Browser-Ready for the Holidays? Posted by Nathania Johnson  Nov 26, 2008 Does your site maintain its usability across many browsers? If not, you could end up leaving money on the table this holiday season. Browsers such as Firefox, Chrome, and Safari (which comes standard on Macs) now make up about 30% of the browser market. Firefox alone enjoys 20% of the ... » Continue reading Only 11% of Social Network Users Will Make a Purchase Based on Advertising Posted by Nathania Johnson  Nov 26, 2008 It's no secret that social networks have had a difficult time integrating advertising that has a bang for its buck. IDC has released some data showing what social networks - and advertisers - are faced with. Only 57% of social network users have clicked on an ad in the last year ... » Continue reading Preparing for the Worst: Bad Online Economic Data Just in Time for Black Friday Posted by Nathania Johnson  Nov 26, 2008 It's the day before Thanksgiving, where you show up at the office, but you're really thinking about tomorrow's good meal. You've worked hard to set up those search marketing campaigns to run strong on Black Friday and Cyber Monday. So, I really hate to bring you the bad news, but keeping ... » Continue reading Microsoft, Yahoo Take Major Hits in Nielsen Online Search Share Rankings for October 2008 Posted by Nathania Johnson  Nov 25, 2008 Microsoft and Yahoo took a tumble in their year-over-year search share in October 2008, according to Nielsen Online. All searches were down 2%, which is quite surprising considering the election and the economy. Yahoo was down 12% and Microsoft was down 19%. Ask.com took a hit as well with a ... » Continue reading Search Engine Watch Forum Discussions AdWords Expands Automatic Matching  Nov 25, 2008 We've seen a bunch of new accounts added to the AdWords Automatic Matching trial. Looks like they're getting ready to roll out the service across all accounts in the not-too-distant future. Got screenshots and a bit more detail in a post on our news site: http://www.accuracast.com/search-daily-news/ppc-7471/automatic-matching-introduced-in-google-adwords-accounts/ » Join the discussion SearchWiki  Nov 21, 2008 Have you seen this new feature they're calling SearchWiki? It just appeared on my browser today. You can add, delete, and rank the search results - it's supposed to customize/personalize your search results and only your search results. However, it also says "You can also see how other ... » Join the discussion Optimizing localized web sites  Nov 23, 2008 Hi, everyone. I will be doing organic optimization for a US web site that plans to later publish localized versions in France, Mexico, and Germany and wants me to provide SEO guidance for those sites as well. Other than attracting local links to the country-specific sites, is there anything else ... » Join the discussion

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