SearchDay: Universal Search: The (War) Elephant in the Room

Today's Columns: » Universal Search: The (War) Elephant in the Room  » Build Your SEM Network -- Get LinkedIn  » Travel Brands Walking a Social Media Tight Rope  » SES Chicago 2008 Invitation and Primer  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �November 10, 2008

Top Jobs Online Media Buyer Los Angeles, United States Director of Marketing B2B Publishing Company New York, United States MANAGER, INTERNATIONAL ONLINE MARKETING Feld Entertainment Vienna, United States Director, Online Advertising Sales Wired Ventures New York, United States VP Platform Sales / Business Development Adify New York, San Francisco, Washington DC, Atlanta, Philadelphia, United States More Jobs Today's Top Story: William Flaiz Universal Search: The (War) Elephant in the Room  OUTSOURCED When the ancient Romans tried to defend themselves from Hannibal's war elephants, they learned that they needed to throw away their old ideas about war and learn to work together. If universal search is the search marketer's war elephant, we must realize that focusing all efforts in harmony is the only way to properly address the challenges it presents. » Full story » Print version Search Engine Watch Experts Columns Ron Jones Build Your SEM Network -- Get LinkedIn  SEM.EDU How does one go about getting a job in search, or enhancing their career as a search professional? A partial answer to this question is to use a social networking tool like LinkedIn, where professionals link to one another's resume-like profiles. » Full story » Print version Elisabeth Osmeloski Travel Brands Walking a Social Media Tight Rope  VERTICAL SEARCH As if major airlines don't have enough trouble these days, two well-known brands are in the midst of a very public online reputation management crisis. Internal corporate communications must catch up to the new platform -- and fast. We're still seeing effects of internal PR groups attempting to control the conversations, and put forth very specific messaging. It simply doesn't work in this new social environment. » Full story » Print version Chris Boggs SES Chicago 2008 Invitation and Primer  SEM CROSSFIRE An exciting agenda, several SEM experts, great speakers, and plenty of networking opportunities await in Chicago for the Search Engine Strategies Conference and Expo. Will we see you there? » Full story » Print version Website Optimizer, Google's free website testing and optimization tool, helps you to increase the value of your existing website traffic for free. Test and optimize your site content to increase ROI and provide the most satisfying experience to those who visit your site. Start optimizing your most important webpages and see detailed, intuitive reports within hours. News from the Search Engine Watch Blog Google CEO Schmidt Will Not Be Obama's CTO Posted by Nathania Johnson  Nov 10, 2008 President-elect Barack Obama ran on a technology platform that included creating a new cabinet-level position of Chief Technology Officer (CTO). Many names have been thrown around as possibilities with the most prevalent of them all being Google CEO Eric Schmidt. But Schmidt says that's not going to happen. He's happy at ... » Continue reading LinkedIn Combines Social and Search in New Events Feature Posted by Nathania Johnson  Nov 10, 2008 LinkedIn has announced yet another launch. This time it's a robust Events feature that includes social and search to boot. Members will receive recommendations for events that match their profile. These can be found on the Events homepage. Events can be searched for by industry, date, and location. You can see who on ... » Continue reading AOL's Platform-A Collaborates with T-mobile for 2 Day, Billion Impression Ad Blitz Posted by Nathania Johnson  Nov 10, 2008 AOL's Platform-A has collaborated with T-mobile for a two day ad blitz. The campaign will have the mobile carrier buying 1 billion impressions over the two day time frame, which is expected to reach 81.5 million consumers. Platform-A currently reaches 90% of the U.S. internet audience. What will be advertised? The ... » Continue reading AT&T Launches Online Video Search Site, VideoCrawler.com Posted by Nathania Johnson  Nov 10, 2008 AT&T is getting into the online video search game. They've launched VideoCrawler.com, which indexes videos from thousands of video sites. Users can organize videos into collections, which can be shared through social networking widgets. "We want to do everything possible to connect customers to the content they want, and today more ... » Continue reading SES Chicago Delegates: �Who Are Those Guys?� Posted by Greg Jarboe  Nov 10, 2008 Search Engine Strategies Chicago starts in four weeks on Dec. 8, 2008. Since SES Chicago is the only SEM conference in the Midwest, it is expect to attract more than 2,000 attendees, or �delegates.� But as Butch Cassidy frequently asked the Sundance Kid, �Who are those guys?� In the past, ... » Continue reading hiogi to Provide Q&A for Skype Posted by Nathania Johnson  Nov 10, 2008 hiogi has been tapped to provide a Q&A search for Skype. This will allow Skype users to ask search questions and get answers directly through Skype. This can be done via mobile or desktop. "hiogi for Skype mobile is the easiest way to receive quick answers while traveling," says Bjoern Behrendt, ... » Continue reading Does your website suck? Your visitors might think so. Ask them directly � understand what works, what doesn't and what it takes to give them the best possible website experience. 4Q is a simple, free, permission-based survey tool that lets you ask four all-important questions to your website visitors, and gives you real-time, complete access to the results. Join now for free. Search Engine Watch Forum Discussions Circular or Reciprocal  Nov 10, 2008 Does anyone have an opinion on using circular linking versus the good ol' reciprocal linking? Or perhaps how to keep a link circle unbroken? » Join the discussion New Google Analytics Homepage  Nov 8, 2008 Apparently there will be a new homepage feature on Google Analytics that shows all your sites' traffic in one screen - "The New Account Management Dashboard". http://analytics.blogspot.com/ Sounds great, but I still haven't seen it. Has anyone else? » Join the discussion Flash website  Nov 6, 2008 Would flash website indexed on google. If not what is the solution. I want to build a flash website but same time am looking search engine optimization... » Join the discussion

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