SearchDay: Obama's Link Strategy Fuels Election Victory

Today's Columns: » Obama's Link Strategy Fuels Election Victory  » The Account Quality Score: Money Pit for the Uninformed  » Suing Google over Yahoo  » Social Media Link Building: From Fantasy to Reality  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �November 6, 2008

Top Jobs MANAGER, INTERNATIONAL ONLINE MARKETING Feld Entertainment Vienna, United States Director of Marketing B2B Publishing Company New York, United States Online Media Buyer Los Angeles, United States Director, Online Advertising Sales Wired Ventures New York, United States 367452 Cargill Wayzata, United States More Jobs Today's Top Story: Sage Lewis Obama's Link Strategy Fuels Election Victory  LINK LOVE Internet link love proves more powerful than old-school politics in the 2008 election, thanks in part to a visionary social networking election strategy. What can we learn about online marketing from studying presidential politics? » Full story » Print version Search Engine Watch Experts Columns David Szetela The Account Quality Score: Money Pit for the Uninformed  PROFITABLE PPC In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time, especially in terms of CTR. So what happens with new accounts? Since there's no CTR data on which to base QS, how does Google determine minimum bids? » Full story » Print version Kevin Ryan Suing Google over Yahoo  SEARCHING FOR MEANING Yahoo's last ditch effort to generate additional revenue and thwart a hostile purchase from Microsoft might have provided sufficient impetus for a partnership six months ago, but we're a long way from the world we all knew then. The government, consumer watchdogs, and advertisers are all raising opposition to the Google-Yahoo ad deal. The drama is far from over. » Full story » Print version Eric Enge Social Media Link Building: From Fantasy to Reality  BY THE NUMBERS Sometimes, a company's marketing efforts can have an unintentional impact from a link building perspective. Such is the case with this fantasy sports community site focused on building communities in Facebook and other social media environments. » Full story » Print version WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Yang Says Microsoft Deal is Best Bet for Yahoo Posted by Nathania Johnson  Nov 6, 2008 Jerry Yang told attendees at the Web 2.0 Summit yesterday that a deal with Microsoft is still the best option for Yahoo. To which I say: Then why didn't you accept the $31 per share acquisition offer made earlier this year? And then I read this: "People who know me know I ... » Continue reading Wordtracker Launches �Keyword Questions� Posted by Greg Jarboe  Nov 6, 2008 Wordtracker has launched �Keyword Questions,� a free tool that let�s webmasters and SEOs find the specific questions that people type into search engines. The answers to these questions can provide interesting web copy and could pick up a lot of search traffic. According to Ken McGaffin, Chief Marketing ... » Continue reading YouTube Adds Search to Embeddable Videos Posted by Nathania Johnson  Nov 6, 2008 YouTube is adding search and 3 other features to embeddable videos. The search feature will appear at the end of videos that are embedded on other sites. The other features are things you've seen if you visit YouTube's site but were not previously available for the embeds: High-quality start images (thumbnails)Integrated video ... » Continue reading Q3 Earnings for MySpace, interCLICK and Answers Corp. Posted by Nathania Johnson  Nov 6, 2008 Earnings are in for MySpace (owned by NewsCorp), interCLICK, and Answers Corporation. The three advertising revenue-based companies had mixed results. NewsCorp reported that Fox Interactive Media, of which MySpace is the primary web property, saw a 17% gain. However, that's still a 57% drop from the previous quarter. NewsCorp president Rupert ... » Continue reading Google Terminates Yahoo Advertising Partnership Posted by Frank Watson  Nov 5, 2008 Yahoo announced that Google has decided to terminate its advertising partnership with Yahoo, "following indication from the Department of Justice that it would seek to block it, despite Yahoo!�s proposed revisions to address the DOJ�s concerns," the Yahoo press release stated. While I understand Google does not want to add another ... » Continue reading How can you acquire new customers when people are spending less in today's slow economy? Without the right processes and metrics, your well-intentioned customer acquisition programs can become expensive experiments, with few results. Get on track for better results with a step-by- step self audit of your company's current customer acquisition programs. Download the free Lyris HQ tool now. Search Engine Watch Forum Discussions Flash website  Nov 6, 2008 Would flash website indexed on google. If not what is the solution. I want to build a flash website but same time am looking search engine optimization... » Join the discussion Google Gets Coyote Arm the Next Morning  Nov 5, 2008 Yes, yes, I know it was Microsoft that forced the DOJ to investigate the deal so intensively Google just had to pull out. Or did Google step in as a dancing partner and made Googely eyes just long enough to stave off the competition from stealing the prize away, then made ... » Join the discussion Internal link structure  Nov 5, 2008 If page A links to page B with 3 links (top nav, bottom nav, and in text), does page B gets 3 "votes" and page A counts 3 outbound links, or the number to the outbound links to the same target is irrelevant for both A and B pages? » Join the discussion

Send Us Feedback! | Technical Questions or Bug Reports | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy Incisive Interactive Marketing LLC. 2008 All rights reserved. To unsubscribe via postal mail, please contact us at: Incisive Media Plc. 120 Broadway, 5th Floor, New York, NY 10271 Please include the e-mail address with which you have been contacted. How to Advertise | Contact Us | Subscribe to Newsletters | ClickZ.com Click here to update your profile or unsubscribe. Get a Free Email Marketing Demo All ClickZ newsletters are sent from the domain "newsletters.clickz.com". When configuring e-mail or spam filter rules, please use this domain name rather than the sender address, which varies.