SearchDay: Selling SEO During an Economic Downturn

Today's Columns: » Selling SEO During an Economic Downturn  » Searching for Something to Watch  » I Love Crazy Link Ideas  » More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �November 28, 2008

Top Jobs More Jobs Today's Top Story: Chris Boggs Selling SEO During an Economic Downturn  SEM CROSSFIRE In a down economy, business development for SEO becomes increasingly important. As an agency or consultant providing marketing advice to clients, you're missing a crucial opportunity to provide long-lasting ROI at a still relatively cheap cost if you aren't pushing for investment in organic search. » Full story » Print version Search Engine Watch Experts Columns Michael Boland Searching for Something to Watch  VERTICAL SEARCH TV and search are converging. Finding something good to watch could soon be more like online search, and less like browsing through a cable channel guide. » Full story » Print version Sage Lewis I Love Crazy Link Ideas  LINK LOVE If you want small, incremental growth, do what everyone else is doing. Explosive growth comes from thinking about your business in completely new ways. Sage comes up with ten "really crazy ideas" to get more publicity, and encourages reader to do the same. » Full story » Print version David Szetela More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources  PROFITABLE PPC David digs into the reader mailbag to discuss Google's quality score issues, and some good beginner resources for learning PPC advertising. » Full story » Print version WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Yahoo! Introduces Glue Pages to the U.S., With a Slight Twist Posted by Nathania Johnson  Nov 21, 2008 Earlier this year, Google began testing Glue Pages in India. Glue Pages simply offered a different look for search results. The normal text results were returned, but they were joined by different modules, including images, videos and other multimedia and social media information. Now, Yahoo is bringing Glue Pages to the ... » Continue reading Google Launches Customizable Search Feature, SearchWiki Posted by Nathania Johnson  Nov 21, 2008 Google has released a new feature to its search results. It's called SearchWiki and it lets searchers, while signed into their Google account, customize their own results. When you do a search, you can move results around. If a result is third, you can move it to first. (You SEOs are ... » Continue reading Google AdWords Display Ad Builder Gets Four Updates Posted by Nathania Johnson  Nov 21, 2008 Last month, Google AdWords launched a display ad builder. And already the tool is getting updates. According to the Google AdWords blog, here's what you can look forward to: Image picker: You can now choose from previously uploaded images when creating your ads.Real-time editing: See what your text and other customization ... » Continue reading Google Beta Testing New AdWords Interface Posted by Nathania Johnson  Nov 21, 2008 Google AdWords is beta testing a new AdWords interface. The beta test includes a small group of U.S. advertisers. If your account is included in the test, you should see a notification upon signing up to the account. You can also request to be included in the beta test by signing ... » Continue reading Confirmed: Yahoo's Sean Suchter Heads to Microsoft Posted by Nathania Johnson  Nov 21, 2008 Microsoft has confirmed that Yahoo's VP of Search Technology, Sean Suchter, is headed to the Redmond, WA-based company. Satya Nadella, SVP, Search, Portal and Advertising said, in a statement: �We are very pleased to confirm that Sean Suchter will be joining Microsoft as the GM of our Silicon Valley Search Technology Center, ... » Continue reading Yahoo! Adds eBay Application to Home Page Test Posted by Nathania Johnson  Nov 21, 2008 Yahoo! has been testing a new home page design. Last week, we saw images and learned more about the user interface. This week, Yahoo! has announced the addition of an eBay application to the home page test. The app is included on the left hand sidebar along with tabs for ... » Continue reading 4 Reasons to Go to SES Chicago Posted by Greg Jarboe  Nov 21, 2008 If you register today to attend Search Engine Strategies Chicago, which will be held Dec. 8-12, 2008, you can save up to $200 with the Early Bird Rate. So, why would you want to attend the only major Search Marketing Conference and Expo in the Midwest? Let me give you 4 reasons ... » Continue reading Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 Search Engine Watch Forum Discussions Yahoo: Inactive Bid Bomb  Nov 21, 2008 Sorry it's looks like a pile on Yahoo day. In the past 10 days we have watched a great deal of our top performing keywords on Yahoo go inactive due to minimum bid requirements. Why let bids go inactive at all? What does it hurt to just let them hang around at ... » Join the discussion Is it better to place keywords in folder or filename?  Nov 19, 2008 Question for our resident gurus... For ranking purposes, is it better to place keywords in a URL folder or in the filename itself (i.e. www.example.com/keyword/page.html or www.example.com/keyword.html)? Does Google treat these differently than Yahoo, MSN or others? In my experience and tests, I have not seen a difference between these, but ... » Join the discussion Using Image tag inside H1 tag  Nov 20, 2008 Hi, Is it an acceptable SEO practice to use image tag inside H1 tag? Will search engines treat Alt text of the image as h1 text? » Join the discussion

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