SearchDay: President 2.0

Today's Columns: » President 2.0  » Creating Simple, Yet Impressive Charts  » Offline and Online Conversions Tracking: Increase Your ROI  » The Good, the Bad and the Ugly: Click-Through and Conversion Rates  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �November 17, 2008

Top Jobs Senior Sales Executive Resonate Networks Alexandria, United States Online Advertising Sales - Manager, Pricing & Inventory The Taunton Press Newtown, United States Publisher Recruitment Manager Resonate Networks Alexandria, United States Director, Ad Operations Resonate Networks Alexandria, United States 17926 CNET Networks San Francisco, United States More Jobs Today's Top Story: Erik Qualman President 2.0  BRAND EQUITY In the same way JFK benefitted from the emerging medium of television, Barack Obama was helped into the White House by the increasing popularity of social media. His appeal to younger audiences, and need to get exposure in a primary race against an established opponent led Obama to develop his online strategy. Businesses can learn from his campaign. » Full story » Print version Search Engine Watch Experts Columns Frank Watson Creating Simple, Yet Impressive Charts  SEM CROSSFIRE Making reports that can be viewed and understood by clients or C-level executives can be challenging, but one impactful way to provide the data is with charts. A graph can illustrate the results of your SEO efforts in ways that numbers just can't. » Full story » Print version Gregg Stewart Offline and Online Conversions Tracking: Increase Your ROI  VERTICAL SEARCH The accountability of online marketing is only as good as the analytics an advertiser employs. Tracking conversions -- both online and offline -- can be tricky, but it is an important part of any online marketing program, especially for businesses with a local presence. » Full story » Print version David Szetela The Good, the Bad and the Ugly: Click-Through and Conversion Rates  PROFITABLE PPC What's a good click-through rate? What's a good conversion rate? That's not an easy question to generalize on, but there are some guidelines that can help you see if yours is acceptable. » Full story » Print version WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Blog Content Influences Consumer Buying Behavior Posted by Greg Jarboe  Nov 14, 2008 New market research has found that blog readers are strongly influenced by blog content when it comes to purchase decisions across a number of categories, and that blogs play a key role in ushering readers to the point of an actual purchase. BuzzLogic, a social media analysis company and ... » Continue reading Walmart Sends DMCA Notice to SearchAllDeals, TechCrunch Posted by Nathania Johnson  Nov 14, 2008 Walmart has sent a DMCA notice to TechCrunch and SearchAllDeals.com, a shopping search engine and deals aggregator. (Think of it as the Techmeme for deals on the web, with a Google custom search engine to boot.) Both sites posted some information about "Black Friday" sales for discount giant Wal-mart. But Wal-mart ... » Continue reading Civil Complaint Brought Against Mark Cuban for Insider Trading Regarding Mamma.com Posted by Nathania Johnson  Nov 17, 2008 Fox Business is reporting that a civil complaint has been brought against Mark Cuban for insider trading regarding "The Mother of All Search Engines" Mamma.com, which is owned by Copernic (CNIC). Cuban learned that the company would be issuing a PIPE: a public investment and private equity. In other words, they ... » Continue reading 24/7 Real Media is Fastest Growing Top 10 Ad Network Posted by Nathania Johnson  Nov 17, 2008 While some sectors in the economy are struggling, 24/7 Real Media brings some much needed good news. They are the fastest growing top ten ad network in the six months ending October 2008, according to the comScore Media Metrix report. 24/7 grew by 36% and now reaches 135 million unique ... » Continue reading AOL Presents the Platform-A Tour Posted by Nathania Johnson  Nov 17, 2008 AOL's ad network, Platform-A, is going on tour. The 5-city event begins in New York City on November 17th at the American Museum of Natural History. The next stop will be Atlanta on November 20. The tour will break for the holidays before hitting Chicago, Los Angeles, and San Francisco ... » Continue reading Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 Search Engine Watch Forum Discussions Google Content Performance  Nov 17, 2008 We have now spent two months testing between using Google content controlled by site exclusion against using placements only, and against using placements with specified keywords. Unfortunately, I have to be fairly vague here, due to potential competition. Results: Google w/site exclusion only: Bad Google w/placements: worse (using our top 50 performing sites ... » Join the discussion Irrelevant keywords driving traffic to my site  Nov 14, 2008 Sometime back we built out a few pages targeting few keywords that were not really relevant to our site but just aimed at google adsense and income from it. I know its a bad idea..well not mine though. Then about 3 months back we redirected (301 redirect) all those pages ... » Join the discussion Blocked Domains increase to 500 domains per account  Nov 14, 2008 All, I wanted to share some news with our advertisers. We just increased the number of Blocked Domains allowed per U.S. account from 250 to 500, to provide advertisers with more control over their target audience. For more info, please take a look at this post on the YSM Blog: http://www.ysmblog.com/blog/2008/11/14/the-blocked-domains-500/ Thanks, YahooPete » Join the discussion

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