SearchDay: Google AdWords Quality Score -- That's Old-School for SEO

Today's Columns: » Google AdWords Quality Score -- That's Old-School for SEO  » Six Things You Might Be Doing Wrong (And How to Fix Them)!  » Universal Search: The (War) Elephant in the Room  » Build Your SEM Network -- Get LinkedIn  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �November 11, 2008

Top Jobs Online Media Buyer Los Angeles, United States Director of Marketing B2B Publishing Company New York, United States MANAGER, INTERNATIONAL ONLINE MARKETING Feld Entertainment Vienna, United States Director, Online Advertising Sales Wired Ventures New York, United States VP Platform Sales / Business Development Adify New York, San Francisco, Washington DC, Atlanta, Philadelphia, United States More Jobs Today's Top Story: Mark Jackson Google AdWords Quality Score -- That's Old-School for SEO  AU NATURAL Google's rules for improving Quality Score of AdWords ads will sound familiar to anyone who's been doing SEO. By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well. » Full story » Print version Search Engine Watch Experts Columns Carrie Hill Six Things You Might Be Doing Wrong (And How to Fix Them)!  LITTLE BIZ When you look at what is and isn't working for a small business Web site, you'll find that the most frequent issues fall within six categories. Some are flaws in site architecture, while others are the result of poor planning or marketing discipline. All are fixable, if you know what to look for. » Full story » Print version William Flaiz Universal Search: The (War) Elephant in the Room  OUTSOURCED When the ancient Romans tried to defend themselves from Hannibal's war elephants, they learned that they needed to throw away their old ideas about war and learn to work together. If universal search is the search marketer's war elephant, we must realize that focusing all efforts in harmony is the only way to properly address the challenges it presents. » Full story » Print version Ron Jones Build Your SEM Network -- Get LinkedIn  SEM.EDU How does one go about getting a job in search, or enhancing their career as a search professional? A partial answer to this question is to use a social networking tool like LinkedIn, where professionals link to one another's resume-like profiles. » Full story » Print version Website Optimizer, Google's free website testing and optimization tool, helps you to increase the value of your existing website traffic for free. Test and optimize your site content to increase ROI and provide the most satisfying experience to those who visit your site. Start optimizing your most important webpages and see detailed, intuitive reports within hours. News from the Search Engine Watch Blog Microsoft Strikes Toolbar Agreement with Sun Microsystems Posted by Nathania Johnson  Nov 11, 2008 Microsoft has struck a deal with Sun Microsystems to have the MSN toolbar downloaded with Java Runtime Environment (JRE). The agreement will give Internet Explorer users in the United States the option of downloading the toolbar when they download JRE. The toolbar offers access to Live Search features, the MSN ... » Continue reading Google Toolbar Update Features News Tabs Posted by Nathania Johnson  Nov 11, 2008 Google Toolbar 5 for IE was recently released, and it includes an update to its News feature. Now, a drop down box includes tabs for 5 news niches: Top Stories, U.S., World, Entertainment, and Science/Technology. You can check the headlines without leaving the page you're currently browsing or click a link ... » Continue reading Google Ad Planner Now Available to Everyone Posted by Nathania Johnson  Nov 11, 2008 Earlier this year, Google launched a media measurement tool called Ad Planner, designed to assist media buyers in their purchasing decisions. The tool was available in limited release by invitation/application only. Now, the tool is available to anyone with a Google account. There are also some new features for Ad Planner. Define ... » Continue reading hiogi to Provide Q&A for Skype Posted by Nathania Johnson  Nov 10, 2008 hiogi has been tapped to provide a Q&A search for Skype. This will allow Skype users to ask search questions and get answers directly through Skype. This can be done via mobile or desktop. "hiogi for Skype mobile is the easiest way to receive quick answers while traveling," says Bjoern Behrendt, ... » Continue reading Does your website suck? Your visitors might think so. Ask them directly ��� understand what works, what doesn't and what it takes to give them the best possible website experience. 4Q is a simple, free, permission-based survey tool that lets you ask four all-important questions to your website visitors, and gives you real-time, complete access to the results. Join now for free. Search Engine Watch Forum Discussions acceptable conversion ratio  Nov 11, 2008 What is a reasonable target for converting fisrt page visitors to a sale or a lead » Join the discussion Circular or Reciprocal  Nov 10, 2008 Does anyone have an opinion on using circular linking versus the good ol' reciprocal linking? Or perhaps how to keep a link circle unbroken? » Join the discussion Why does ad content get indexed?  Nov 7, 2008 I see this alot. In our analytics and in searches I find organic rankings for sites based on Adcenter ads. For example do a search for any company name you are advertising with, that would be in your display URL, and you get a number of results from where your ... » Join the discussion

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