SearchDay: Must We Unlock the Deep Web?

Today's Columns: » Must We Unlock the Deep Web?  » Assembling Your Landing Page Optimization Dream Team, Part 1  » Six Things You Might Be Doing Wrong (And How to Fix Them)!  » Google AdWords Quality Score -- That's Old-School for SEO  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �November 12, 2008

Top Jobs Online Media Buyer Los Angeles, United States Director of Marketing B2B Publishing Company New York, United States MANAGER, INTERNATIONAL ONLINE MARKETING Feld Entertainment Vienna, United States Director, Online Advertising Sales Wired Ventures New York, United States VP Platform Sales / Business Development Adify New York, San Francisco, Washington DC, Atlanta, Philadelphia, United States More Jobs Today's Top Story: Kevin Ryan Must We Unlock the Deep Web?  SEARCHING FOR MEANING Search engines are good at what they do, but they aren't especially great at it. Local information, research documents, mountains of medical data, and other information lies buried beyond the reach of GoogleBot and other crawlers. But is any of that information really useful? » Full story » Print version Search Engine Watch Experts Columns Tim Ash Assembling Your Landing Page Optimization Dream Team, Part 1  BY THE NUMBERS The success of your testing program relies heavily on the cooperation of many people in your organization. There are some key roles that you'll need to fill with the right kinds of people, or your ideas will never see the light of day. » Full story » Print version Carrie Hill Six Things You Might Be Doing Wrong (And How to Fix Them)!  LITTLE BIZ When you look at what is and isn't working for a small business Web site, you'll find that the most frequent issues fall within six categories. Some are flaws in site architecture, while others are the result of poor planning or marketing discipline. All are fixable, if you know what to look for. » Full story » Print version Mark Jackson Google AdWords Quality Score -- That's Old-School for SEO  AU NATURAL Google's rules for improving Quality Score of AdWords ads will sound familiar to anyone who's been doing SEO. By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well. » Full story » Print version Website Optimizer, Google's free website testing and optimization tool, helps you to increase the value of your existing website traffic for free. Test and optimize your site content to increase ROI and provide the most satisfying experience to those who visit your site. Start optimizing your most important webpages and see detailed, intuitive reports within hours. News from the Search Engine Watch Blog Google Updates Search Results for iPhone Posted by Nathania Johnson  Nov 12, 2008 iPhone users, get happy. Google has updated the search results for your device. It's a cosmetic change that displays the results in a more user-friendly way. However, I was only able to get the updated results by going directly to Google.com in Safari on my iPhone. I was not able to ... » Continue reading New Yahoo! Home Page Includes Updated User Interface Posted by Nathania Johnson  Nov 12, 2008 The new Yahoo! front page went into testing a couple months ago. The redesign effort also coincides with the new user interface, YUI 3. Here's a peek: Nicholas Zakas of the Yahoo! User Interface team expanded on the UI efforts by explaining the goals for the framework of YUI 3: Eliminate global dependencies. ... » Continue reading Women Plan to Spend Less this Holidays, First Cuts Going to Themselves Posted by Nathania Johnson  Nov 12, 2008 Women are planning to spend less according to two surveys released today. In a survey by the Marketing to Moms Coalition, moms plan to cut spending on holiday gifts. Offline is expected to be hit the hardest, with an 8% drop over last year. Online will decline by 2%. 87% of moms ... » Continue reading Google Tracks Flu Trends Across the United States Posted by Nathania Johnson  Nov 12, 2008 Every year the flu hits and while it may just seem like a miserable couple of weeks for those who get it, it actually kills 500,000 people worldwide a year. Google is releasing a new tool called Google Flu Trends which tracks search queries to show where the flu is flaring ... » Continue reading Incisive Media Promotes Matt McGowan to VP/Publisher for Digital Marketing Businesses Posted by Greg Jarboe  Nov 11, 2008 Incisive Media announced today that Matt McGowan is being promoted to vice president and publisher for its digital marketing businesses, including the ClickZ network, Search Engine Watch and the Search Engine Strategies conference series. Matt, who was formerly the global VP of marketing for the group, will oversee ... » Continue reading Does your website suck? Your visitors might think so. Ask them directly �������� understand what works, what doesn't and what it takes to give them the best possible website experience. 4Q is a simple, free, permission-based survey tool that lets you ask four all-important questions to your website visitors, and gives you real-time, complete access to the results. Join now for free. Search Engine Watch Forum Discussions acceptable conversion ratio  Nov 11, 2008 What is a reasonable target for converting fisrt page visitors to a sale or a lead » Join the discussion Main site PR benefit to backlinks to internal pages?  Nov 12, 2008 Hey wise folks, I have a program on my e-comm site where users will end up with their own unique links to mini-stores on my site. For example, John Smith's area might be found at www.example.com/john-smith There is very strong incentive for John to market that link specifically, as traffic to ... » Join the discussion How can I find out who is linking to my site?  Nov 7, 2008 What is the best way to find out who is linking to my site? And is there a way to find out when a site's link is going to appear as paid to google. For example i have found that many sites have a recip link form for viewers to ... » Join the discussion

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