SearchDay: I Love Crazy Link Ideas

Today's Columns: » I Love Crazy Link Ideas  » More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources  » Yahoo's Next Move  » Marketing Pitches: Don't Strike Out With Your Audience  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �November 20,2008

Top Jobs Online Marketing Manager ThomasNet New York, United States Online Advertising Sales - Manager, Pricing & Inventory The Taunton Press Newtown, United States Senior Sales Executive Resonate Networks Alexandria, United States Director, Ad Operations Resonate Networks Alexandria, United States Publisher Recruitment Manager Resonate Networks Alexandria, United States More Jobs Today's Top Story: Sage Lewis I Love Crazy Link Ideas  LINK LOVE If you want small, incremental growth, do what everyone else is doing. Explosive growth comes from thinking about your business in completely new ways. Sage comes up with ten "really crazy ideas" to get more publicity, and encourages reader to do the same. » Full story » Print version Search Engine Watch Experts Columns David Szetela More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources  PROFITABLE PPC David digs into the reader mailbag to discuss Google's quality score issues, and some good beginner resources for learning PPC advertising. » Full story » Print version Kevin Ryan Yahoo's Next Move  SEARCHING FOR MEANING While many onlookers see Jerry Yang's tenure as CEO of Yahoo as a failure, that's not really accurate. He stepped in to rebuild a floundering machine, and is now making way for the next evolution of the world's most powerful portal. » Full story » Print version Eric Enge Marketing Pitches: Don't Strike Out With Your Audience  BY THE NUMBERS When journalists are starting out, they're trained to find the most relevant event or idea and make that the focus of their news stories. They understand that there's a very small window of time to get a reader to engage with their story. Are you following the same principles with your search marketing efforts? » Full story » Print version WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Posted by   » Continue reading Local Video Ads Come to Local.com Posted by Nathania Johnson  Nov 20, 2008 Local search site Local.com has integrated local video ads throughout its site. Initially the ads will come from Jivox, an online local video advertising provider. Eventually, the video ads will expand to include more providers. �We believe that video advertising provides consumers with relevant, timely information about local businesses, products and ... » Continue reading MapQuest Incorporates Personalization Feature Posted by Nathania Johnson  Nov 20, 2008 MapQuest is bringing personalization into their online and mobile mapping offering. Dubbed My MapQuest, the feature lets users save routes and maps, giving them access later whenever they need it. My MapQuest pages can be created through an AOL account or an OpenID account. You can set language and mileage preferences ... » Continue reading Yahoo! oneSearch Selected as Mobile Search Service for T-mobile's Web2go Posted by Nathania Johnson  Nov 20, 2008 Yahoo!'s mobile search product, oneSearch, has been selected by T-mobile for Web2go, their new customizable mobile web portal. Yahoo's oneSearch is designed to provide answers. For example, if you query a sports team, the results will give you scores, schedules, team profiles and the team's web site. David Ko, senior vice president, ... » Continue reading Google Pulls the Plug on Lively Posted by Nathania Johnson  Nov 20, 2008 Over the summer, Google launched a Second Life-esque 3D chat product called Lively. It seems Lively is not exactly living up to its name. Google is killing Lively at the end of the year. While Lively is certainly not the first Google product to head to the chopping block, its shelf ... » Continue reading Workshops Offered by Direct Marketing Association and TopRank Online Marketing Posted by Greg Jarboe  Nov 19, 2008 TopRank Online Marketing and the Direct Marketing Association have just announced a partnership to develop and deliver a series of educational workshops on social media marketing entitled, "Social Media Smarts: Introduction to the Social Web, Tools and Tactics." With marketers facing tighter budgets in the coming months, social media marketing offers ... » Continue reading Video, Blogs and Twitter Top Trends at PubCon Posted by Greg Jarboe  Nov 19, 2008 I spoke at PubCon last week -- about How SMBs Can Use PR Campaigns To Grow Traffic and Alternative Discovery and SEO - Feeds, PDFs, and Blog SEO. But, enough about me. Let�s talk about the top trends spotted at last week�s search engine and Internet marketing conference and expo ... » Continue reading Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 Search Engine Watch Forum Discussions Using Image tag inside H1 tag  Nov 20, 2008 Hi, Is it an acceptable SEO practice to use image tag inside H1 tag? Will search engines treat Alt text of the image as h1 text? » Join the discussion Is it better to place keywords in folder or filename?  Nov 19, 2008 Question for our resident gurus... For ranking purposes, is it better to place keywords in a URL folder or in the filename itself (i.e. www.example.com/keyword/page.html or www.example.com/keyword.html)? Does Google treat these differently than Yahoo, MSN or others? In my experience and tests, I have not seen a difference between these, but ... » Join the discussion Adcenter Beating Google in Targeting  Nov 20, 2008 One of the campaign strategies I run up against a lot is how best to design for a business model where I need a high degree of control over geo targeting at the state level. All the engines now have some type of Geo and Demographic targeting. Some are easy to ... » Join the discussion

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