SearchDay: 4 Ways That Facebook Can Make Big Money

Today's Columns: » 4 Ways That Facebook Can Make Big Money  » Link Building 101, Part 2  » Don't Believe Everything You Read  » Local Search Tactics for Tough Economic Times  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay  February 9, 2009

Top Jobs 539985 Kaplan Higher Education Columbia, United States Direct Response Graphic Designer TradingMarkets Jersey City, United States Marketing Assistant TradingMarkets Jersey City, United States Digital Marketing Specialist The Nature Conservancy Seattle, United States Internet Marketing SpeakerCraft Inc. Riverside, United States More Jobs Today's Top Story: Erik Qualman 4 Ways That Facebook Can Make Big Money  SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Today, I give my gift to Facebook: four ways to make some big money this year. » Full story » Print version Search Engine Watch Experts Columns Ron Jones Link Building 101, Part 2  SEW EXPERTS: SEM 101 Last week, we looked at on-site linking best practices. Today, we'll look at off-page factors, with five methods you can start using right now to build links. » Full story » Print version Chris Boggs Don't Believe Everything You Read  SEW EXPERTS: SEM CROSSFIRE Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD? Would you decide on a retirement strategy by reading a few blog posts or a forum discussion? Probably not. Yet, some marketers choose to base their search marketing strategies on blog posts. » Full story » Print version Gregg Stewart Local Search Tactics for Tough Economic Times  SEW EXPERTS: LOCAL & MOBILE SEARCH What tactics and best practices can improve our local search campaigns in these challenging times? Local search marketing efforts focus around ensuring you're the one chosen when the question of "where to buy" arises. » Full story » Print version WebTrends Ad Director™ -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Google Analytics Releases Urchin 6.5 with AdWords Integration Posted by Nathania Johnson  Feb 9, 2009 Google Analytics has released Urchin 6.5, which includes an integration with AdWords. Also included in the update are improved geo-database functions, an improved configuration-manager utility, updated Help Center articles and recognition of the latest browsers and platforms like Chrome and Android. If you're not familiar with Urchin, it was acquired by ... » Continue reading Twits Know: Google Quietly Laying Off Engineers Posted by Frank Watson  Feb 9, 2009 If you can believe conversations on Twitter, it seems Google has been quietly laying off engineers and changing the scope of their jobs. Apparently some of the work done by the "contractors" laid off over the past couple of months is now being added to their work load. I follow a ... » Continue reading Kenshoo Integrates Negative Keyword Management Posted by Nathania Johnson  Feb 9, 2009 Kenshoo has integrated negative keyword management into its search marketing management tool, KENSHOO SEARCH. Kenshoo says the following data represents average improvements attributable to the cross channel negative keyword manager: CTR increase by 40-80%ROI increase by 20-60% Conversion Rate increase by 30-50%Profit increase by 30-50% Print-on-demand site CafePress has seen success using ... » Continue reading Clickable Updates Search Ad Management Tool, Includes Emerging Google Ad Formats Posted by Nathania Johnson  Feb 9, 2009 Clickable has released the newest version of their search advertising management tool. The version is Clickable Pro 2.0 and includes: Emerging Google Ad Formats – including Image (banners), Local Business (maps) and Mobile (text and image) – to give marketers more opportunities to connect with their customers. Customers now can add ... » Continue reading Live Search Adds Fourth Mainline Ad Position in the UK Posted by Nathania Johnson  Feb 9, 2009 Live Search has added a fourth mainline position for its search ads in the UK. The move comes after getting feedback from their PPC advertisers about wanting more clicks. Writing on the adCenter blog, Tina Kelleher says, "After listening to your feedback around wanting to generate more clicks for your ... » Continue reading Kayak.com Releases Winter Vacation Survey Data Posted by Nathania Johnson  Feb 9, 2009 Travel search site Kayak.com has released data about the intentions of Americans for winter vacations. In a tough economy, you might think that winter vacations are on the chopping block, but 76% of consumers still plan to get away this winter. The news isn't all good as 50% said the credit ... » Continue reading Search Engine Watch Forum Discussions Paid Links vs. Free Directory Links  Feb 5, 2009 Hi There - I use a service to get directory links. The directory links are topically related and the links are free, while the service is not (but they do only charge a nominal fee for the links). The links go into place slowly. This service has an ... » Join the discussion Permanent 301 redirect, changed domain not indexing....help!  Feb 6, 2009 hi everyone, i have moved my blog to a new domain name and set a 301 permanent redirect to the new(its an old domain) domain name. My previous domain has approx. 90 pages all indexed. The pages of the new domain name arent getting index. Can someone tell me how long ... » Join the discussion Google Cashing in on Branded CPC  Feb 5, 2009 Something I've noticed and I'm curious how much it may be costing those who perform branded SEM. When you search for a company name and spell it correctly, Google will display the Sponsored link at the top of the page in its eye catching highlighted section. But, when you misspell the search ... » Join the discussion

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