SearchDay: Users and Search Engines Want the Same Things

Today's Columns: » Users and Search Engines Want the Same Things  » Using Search to Help you with Search Engine Optimization  » Is Your Landing Page Relevant?  » Link Building 101, Part 1  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �February 3, 2009

Top Jobs Direct Response Graphic Designer TradingMarkets Jersey City, United States Marketing Assistant TradingMarkets Jersey City, United States Internet Marketing SpeakerCraft Inc. Riverside, United States Digital Marketing Specialist The Nature Conservancy Seattle, United States 539985 Kaplan Higher Education Columbia, United States More Jobs Today's Top Story: Carrie Hill Users and Search Engines Want the Same Things  SEW EXPERTS: LITTLE BIZ Optimizing your site for users is just as important as optimizing your site for search engines. While those are two very different things, you can often serve both audiences by being smart with your Web site development. » Full story » Print version Search Engine Watch Experts Columns Mark Jackson Using Search to Help you with Search Engine Optimization  SEW EXPERTS: AU NATURAL Link research can take time, but there are several ways you can use a search engine to find quality links. Today we'll look at queries you can make using your favorite search engine that can help you find places to acquire links to your Web site. » Full story » Print version William Flaiz Is Your Landing Page Relevant?  SEW EXPERTS: OUTSOURCED Your landing page is the first impression by which search engines and users alike will judge your site. And when a searcher first lands on your Web site, you have but mere seconds to establish credibility. Web sites must rise to the occasion and create landing pages that rank for important keywords while engaging the reader. » Full story » Print version Ron Jones Link Building 101, Part 1  SEW EXPERTS: SEM 101 The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards? » Full story » Print version WebTrends Ad Director™ -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Super Bowl Ads: The Good, The Bad and The Ugly Posted by Frank Watson  Feb 2, 2009 Funny how the Super Bowl interaction with the web differed so much from the recent inauguration. Twitter which had doubled its capacities for the Obama Inauguration day - well supposedly - it was relatively quiet throughout with occasional comments on the ads. Voting on the ads was everywhere and popularity lists ... » Continue reading Serious About Local: GetListed.org Posted by Frank Watson  Feb 2, 2009 Need to get your small business better ranked on the search engines and don't know how? Well there is a tool out there now that will give you help - and it's free. Pat Sexton and David Mihm have joined forces to help small businesses get better listed locally in the ... » Continue reading Google Execs May Get Jail Time in Italy for Video Posted by Nathania Johnson  Feb 3, 2009 Beginning today, Google executives are on trial for defamation and privacy violation pertaining to a video posted to the Italian Google Video site, according to the New York Times. At issue is a cellphone video of a Down Syndrome boy being teased by four boys from Turin. Italian officials say the ... » Continue reading Doodle 4 Google 2009 Theme is "What I Wish for the World" Posted by Nathania Johnson  Feb 3, 2009 Google has announced the second annual "Doodle for Google" contest. The contest is open to K-12 students (homeschoolers allowed!) and rewards the most creative artistic interpretations of the Google logo with the contest theme. This year's theme is "What I Wish for the World." The winner will get a $15,000 ... » Continue reading Jill Nash to Depart Yahoo; Scott Moore Heads to Microsoft Posted by Nathania Johnson  Feb 3, 2009 Chief communications officer Jill Nash is leaving Yahoo. I can't say that I blame her. Dealing with the press during turbulent and ultimately failed Microsoft acquisition attempt plus dropping stocks plus Jerry Yang's stepping down as CEO must have been exhausting. Also, former Yahoo Scott Moore is headed back to ... » Continue reading Greg Coleman Named President of AOL's Platform-A Posted by Nathania Johnson  Feb 3, 2009 AOL has named Greg Coleman as President of Platform-A, their display advertising network. Coleman previously served as search and ad targeting startup, President and CEO of NetSeer. Prior to that, Coleman was Executive Vice President of Global Sales at Yahoo! Coleman also worked in magazine publishing. �Greg Coleman is perfectly suited ... » Continue reading Veoh Launches iPhone-Friendly Site Posted by Nathania Johnson  Feb 3, 2009 Online video search site Veoh has launched an iPhone/iPod Touch-friendly site. The new offering is a response to requests from users in their forums. Simply browse to Veoh.com on your iPhone or iPod Touch and it will bring up the optimized site. The site has a nice, slick look. Check ... » Continue reading Website Optimizer, Google's free website testing and optimization tool, helps you to increase the value of your existing website traffic for free. Test and optimize your site content to increase ROI and provide the most satisfying experience to those who visit your site. Start optimizing your most important webpages and see detailed, intuitive reports within hours. Search Engine Watch Forum Discussions Overlaying search with geography  Feb 1, 2009 I'm doing a tiny project for a friend of mine who owns a yoga and pilates studio. We're trying to use search to figure out how far from her studio we should be advertising. Should we advertise just in Manhattan? Should we advertise in Long Island/New ... » Join the discussion New AdWords Interface  Feb 3, 2009 Google's rolling out a limited test of the new AdWords interface in the UK on Feb 10th. This one looks a bit different from the one tested in the USA in November - presumably based on refinements and user feedback. Who else is testing the new interface? Any comments? Screenshots can ... » Join the discussion Why Google Ocean?  Feb 2, 2009 I'm pretty baffled by this one - Google has released an upgrade to Google Earth which now covers the World's oceans (http://news.bbc.co.uk/1/hi/technology/7865407.stm). This is one of the only areas where Google can't sell advertising - so why have they done it? Green reasons? I don't think so, when it uses a ... » Join the discussion

Send Us Feedback! | Technical Questions or Bug Reports | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy Incisive Interactive Marketing LLC. 2008 All rights reserved. To unsubscribe via postal mail, please contact us at: Incisive Media Plc. 120 Broadway, 5th Floor, New York, NY 10271 Please include the e-mail address with which you have been contacted. How to Advertise | Contact Us | Subscribe to Newsletters | ClickZ.com Click here to update your profile or unsubscribe. Get a Free Email Marketing Demo All ClickZ newsletters are sent from the domain "newsletters.clickz.com". When configuring e-mail or spam filter rules, please use this domain name rather than the sender address, which varies.