SearchDay: Should Google Buy Twitter?

Today's Columns: » Should Google Buy Twitter?  » The Great Career Debate: SEM In-House Team vs. SEM Agency  » One PPC Landing Page, Infinite Faces  » Solve Your Call Tracking Problems Now!  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay  February 13, 2009

Top Jobs Product Marketing Manager Marin Software San Francisco, United States Account Executive - SEM (SaaS) Company - San Francisco Marin Software San Francisco, United States Sr. Account Executive - SEM (SaaS) Company - New York Marin Software New York, United States Client Services Support Associate Marin Software San Francisco, United States Client Services Product Specialist Marin Software San Francisco, United States More Jobs Today's Top Story: Frank Watson Should Google Buy Twitter?  SEW EXPERTS: SEM CROSSFIRE If Google were to buy Twitter and keep it as a free tool, it would give them the hottest thing in social media right now and an area that could use some help with tracking success. Left to its own devices, Twitter could create a large chink in Google's armor. » Full story » Print version Search Engine Watch Experts Columns The Great Career Debate: SEM In-House Team vs. SEM Agency By Joanna Lord Although the list of unique challenges facing both groups is long, there are key differences to consider before you take a job in-house or with an agency. By looking at the typical client, budget, and tools/resources available for each group, you can better evaluate which career path is right for you.   David Szetela One PPC Landing Page, Infinite Faces  SEW EXPERTS: PROFITABLE PPC Creating custom landing pages for PPC ads can help boost your conversion rates by percentage points. With a few simple lines of code, a landing page can be created with content that can be changed by marketers depending on the link that the user clicked on. » Full story » Print version Sage Lewis Solve Your Call Tracking Problems Now!  SEW EXPERTS: PROMOTION & LINK BUILDING Tracking calls has long been seen as a Holy Grail of tracking promotions. The good news? That Holy Grail is available and possible for marketers of every size. » Full story » Print version News from the Search Engine Watch Blog Duplicated Confusion: The Canonical Edict From The Big Three Posted by Frank Watson  Feb 13, 2009 So virtually everyone has weighed in on the new instructions from Google, Yahoo and Microsoft. Apparently there should be joy in the cesspool today - the search gods have shown us the way to clean up part of the confusion with canonical pages in our industry. Okay, I know that sounds ... » Continue reading Google Dropping Radio Ads, Selling Radio Automation Business Posted by Frank Watson  Feb 13, 2009 Spring has come a little early for Google, as their spring cleaning continues with the dropping of radio ads from AdWords and AdSense announced today, the company announced today. The dropping of Print Ads last week and search box from Gmail, now this, will Susan Wojcicki, VP of Product Management be ... » Continue reading Sony Re-Signs Contract With YouTube Posted by Nathania Johnson  Feb 13, 2009 Recently, the contracts that major recording labels have with YouTube have come up for renewal. But there was some speculation that the labels might not renew because they were no longer happy with the terms that YouTube was setting. Now, at least one of those labels, Sony, has re-signed a contract ... » Continue reading YouTube Tests Downloading; Offers Creative Commons Posted by Nathania Johnson  Feb 12, 2009 In the ongoing effort to monetize, YouTube is now testing letting partners offer downloadable videos. Partners can allow downloads for free or for pay via Google Checkout, which requires a fee. Partners testing the free downloads are educational, including Stanford, Duke, UC Berkeley and UCTV. Partners testing the paid downloads include ... » Continue reading Search Engine Watch Forum Discussions Paid Links vs. Free Directory Links  Feb 5, 2009 Hi There - I use a service to get directory links. The directory links are topically related and the links are free, while the service is not (but they do only charge a nominal fee for the links). The links go into place slowly. This service has an ... » Join the discussion Permanent 301 redirect, changed domain not indexing....help!  Feb 6, 2009 hi everyone, i have moved my blog to a new domain name and set a 301 permanent redirect to the new(its an old domain) domain name. My previous domain has approx. 90 pages all indexed. The pages of the new domain name arent getting index. Can someone tell me how long ... » Join the discussion Lazy SEO  Feb 10, 2009 I have talked to a few people that have recently paid SEO companies to optimize their website and I have noticed similar techniques used that I am unsure are black, white or grey hat. The site is basically one big image, possibly a menu, but all the wording is within ... » Join the discussion

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