SearchDay: Get More Attention with Legal PPC Ad Symbols

Today's Columns: » Get More Attention with Legal PPC Ad Symbols  » Developing Successful Viral Marketing Ideas  » Marketing your SMB with Time & Elbow Grease, Part 1  » Ignorance: The Trouble with People Who Claim SEO is Snake Oil  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay  February 19, 2009

Top Jobs Digital Marketing Manager UniverSoul Circus Atlanta, United States Product Marketing Manager Marin Software San Francisco, United States Account Executive - SEM (SaaS) Company - San Francisco Marin Software San Francisco, United States Sr. Account Executive - SEM (SaaS) Company - New York Marin Software New York, United States Client Services Product Specialist Marin Software San Francisco, United States More Jobs Today's Top Story: David Szetela Get More Attention with Legal PPC Ad Symbols  SEW EXPERTS: PROFITABLE PPC Have you ever tested out non-alphanumeric symbols in your PPC ads? Google discourages the use of certain symbols, but others are still allowed. » Full story » Print version Search Engine Watch Experts Columns Justilien Gaspard Developing Successful Viral Marketing Ideas  SEW EXPERTS: PROMOTION & LINK BUILDING A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site. One of the hardest parts is coming up with the idea. » Full story » Print version Carrie Hill Marketing your SMB with Time & Elbow Grease, Part 1  SEW EXPERTS: LITTLE BIZ It's pretty obvious everyone is hurting and everyone is tightening their belts where they can. One of the hardest things to grasp as a small business owner is where to tighten that belt, and how tight is too tight. This is the first in a series of articles that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments -- aside from the time and effort it takes to research and implement these changes. » Full story » Print version Mark Jackson Ignorance: The Trouble with People Who Claim SEO is Snake Oil  SEW EXPERTS: AU NATURAL URL structure makes a difference in SEO, but it's just one of many things! Ignorant columnists making false claims about topics they don't understand are bogus! From what I can tell, writing an "interesting" and "provocative" column about SEO means facts are optional. » Full story » Print version WebTrends Ad Director™ -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Yahoo! Tests Rich Media Ads in Paid Search Listings Posted by  Feb 19, 2009 Yahoo! has been testing rich media ads in their paid search listings. Thus far, the program has been available to a small group of advertisers and seen by a small group of searchers. The ads can include video, images, or a custom search box. The results are promising. Advertisers testing the rich ... » Continue reading Yahoo! Steals Search Share from Google in January 2009 Posted by  Feb 19, 2009 Yahoo! gained 0.5 percentage points in comScore search engine rankings for January 2009. Google just happened to lose the same amount of percentage points during the same month. But they're not the only two swapping points. Microsoft stole 0.2% from Ask.com. These are small percentage points, so things mostly stayed steady. ... » Continue reading Google Wins Privacy Suit Regarding Street View Posted by  Feb 18, 2009 Last year a Pittsburgh couple sued Google because they deemed Street View of their house a violation of their privacy. Now, the judge in the case disagrees with the couple. As many have pointed out, their case has actually brought more attention to their home. Also, the couple says Street View ... » Continue reading Bryan Eisenberg Publishes Comprehensive Google Analytics Guide Posted by  Feb 18, 2009 Bryan Eisenberg has published a comprehensive Google Analytics guide on his company's blog. It consists of links to some of the best information about Google Analytics out there, from Google itself to various online marketing blogs. The post also contains videos as well as links to, well, more videos. From ... » Continue reading Google Launches Mobile App for Windows Mobile Posted by  Feb 19, 2009 Google has launched its Mobile App for Windows Mobile. It can be downloaded at m.google.com. The app provides faster search. The origin of search begins in the app instead of first waiting for the browser to load. Windows Mobile users in the US, UK, Canada, France, Italy, Spain, and Germany can download ... » Continue reading MIVA Direct Partners with Meebo for ALOT Social Community Integration Posted by  Feb 19, 2009 MIVA Direct has partnered with Meebo to integrate live social community features into the ALOT Toolbar and ALOT Home. The technology will facilitate real-time interactions among users in chat rooms across the ALOT network. Chris Dessi, MIVA Direct's VP of Sales and Business Development, explains, "Since launching ALOT we've been building ... » Continue reading Happy Fifth Birthday to Yahoo! Search Posted by  Feb 18, 2009 Five years ago, Yahoo! stopped using Google-powered results and embarked on their own search product. It's been one heck of a journey. Yahoo! highlighted the following milestones on their blog: Opened search infrastructure and index to outside developers with BOSS. Opened search results page to outside innovation with SearchMonkey. Launched Search Assist, still the ... » Continue reading Twitter Tests a Search Box on the Root Domain Posted by  Feb 19, 2009 Twitter is testing a search box on the root URL of its site, meaning on the home page and user pages. Currently, search resides on a subdomain, http://search.twitter.com. There is a "Find People" search on the root, but searching tweets is on the root. The test will include a search box ... » Continue reading Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 Search Engine Watch Forum Discussions Difficulty in SEO  Feb 19, 2009 Hi All, I am facing some problem in optimizing my webiste. I am optimizing my website since last 11 Months. I have done on page optimization with Meta Tag, Header -Footer optimization, H1tag optimization Content Optimization and Image txt optimization, with on page i have done off page too like Web directory posting, ... » Join the discussion UR linking  Feb 18, 2009 I have a dentist who for regulatory reasons is not allowed to advertise (no dentist can advertise here). He is allowed to have an informative website. That site will drive business if I can get clients to it so I'm now trying to find ways to do that. I have found ... » Join the discussion Adwords Drop. Is anyone else seeing this?  Feb 14, 2009 Wow. Over the past few days I've seen a sudden drop in bid prices. Meaning, some high paying advertisers must have pulled out of the auction. It's nice that I can now get great Ad ranking for less, but what's the bigger picture? Has a downturn in Adwords advertising begun? » Join the discussion

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