SearchDay: Marketing your SMB with Time & Elbow Grease

Today's Columns: » Marketing your SMB with Time & Elbow Grease, Part 1  » Ignorance: The Trouble with People Who Claim SEO is Snake Oil  » Social Media Marketing (SMO) 101, Part 1  » The Best of Outsourced: 10 Greatest Hits  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay  February 17, 2009

Top Jobs Product Marketing Manager Marin Software San Francisco, United States Client Services Product Specialist Marin Software San Francisco, United States Sr. Account Executive - SEM (SaaS) Company - New York Marin Software New York, United States Account Executive - SEM (SaaS) Company - San Francisco Marin Software San Francisco, United States Client Services Support Associate Marin Software San Francisco, United States More Jobs Today's Top Story: Carrie Hill Marketing your SMB with Time & Elbow Grease, Part 1  SEW EXPERTS: LITTLE BIZ It's pretty obvious everyone is hurting and everyone is tightening their belts where they can. One of the hardest things to grasp as a small business owner is where to tighten that belt, and how tight is too tight. This is the first in a series of articles that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments -- aside from the time and effort it takes to research and implement these changes. » Full story » Print version Search Engine Watch Experts Columns Mark Jackson Ignorance: The Trouble with People Who Claim SEO is Snake Oil  SEW EXPERTS: AU NATURAL URL structure makes a difference in SEO, but it's just one of many things! Ignorant columnists making false claims about topics they don't understand are bogus! From what I can tell, writing an "interesting" and "provocative" column about SEO means facts are optional. » Full story » Print version Ron Jones Social Media Marketing (SMO) 101, Part 1  SEW EXPERTS: SEM 101 Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a conversation or community. It's one thing to talk about social media, and another to experience it firsthand. You'll be a more effective social media marketer if you're already a participant. » Full story » Print version William Flaiz The Best of Outsourced: 10 Greatest Hits  SEW EXPERTS: OUTSOURCED William Flaiz bids farewell to Search Engine Watch by revisiting some of the hottest topics in search marketing agencies from the past 18 months. » Full story » Print version WebTrends Ad Director™ -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Google Testing SearchWiki For Adwords Posted by Frank Watson  Feb 16, 2009 Search Engine Roundtable and Webmaster World have started a discussion of Google's testing of a SearchWiki for Adwords. The addition would give users the ability to push certain paid ads down similar to what they are offering for organic search results. The screen shot was grabbed by a Webmaster World user ... » Continue reading Aussies Show Facebook Can Become Dangerous Kangaroo Court Posted by Frank Watson  Feb 16, 2009 Following the devastating bush fires in Victoria, Australia, an alleged arsonist has come under fire from Facebook users that have threatened even lynching. The legal system will prosecute him but the kangaroo court being held on Facebook could have its own legal problems, according to ABC News. "The creators of internet ... » Continue reading Yahoo! Gives Update on Home Page Testing Posted by Nathania Johnson  Feb 16, 2009 Yahoo! says they're at the end of the first stage of testing their home page. As a result, they're making 25 additional apps available for the "My Apps" section. Included are apps for Forbes.com and Wired.com. In the works are ways to more easily access email and instant messaging. Also, the ... » Continue reading MySpace to Update Mobile Site, Expand Mobile Apps Posted by Nathania Johnson  Feb 17, 2009 MySpace will be rolling out an updated version of their mobile site this week. Additionally, they have plans to develop new mobile applications for Nokia in their S60 web runtime environment and Palm's new webOS, first available on the Palm Pre. MySpace already offers apps for iPhone, Google Android, Sidekick, ... » Continue reading adCenter Offers Limited Release of Desktop Application Posted by Nathania Johnson  Feb 16, 2009 Microsoft launched an adCenter desktop application last June, but only to a closed beta. Now, the tool is opening up to a larger number of advertisers. U.S. and Canadian advertisers with 100,000 keywords or less in their combined adCenter campaigns are now eligible to use the tool. Advertisers in the U.K. ... » Continue reading Website Optimizer Now Tracks with Google Analytics Code GA.js Posted by Nathania Johnson  Feb 16, 2009 Here's an especially geeky post for all you search tech types out there. Google Website Optimizer, a tool for landing page testing, was tracking visitors using Google Analytics code. They were using an old version of the code, urchin.js. Now they're using a newer version of the code, ga.js. If you're ... » Continue reading Google Launches 'Conversion Room' Blog Posted by Nathania Johnson  Feb 16, 2009 Google has launched a new blog that is dedicated to improving conversions. Dubbed the "Conversion Room," the new blog is run by European Googlers. In addition to providing tips that are useful to a global audience, the Conversion Room will highlight events taking place in Europe. So far, the blog offers ... » Continue reading Netbook Chipmaker to Begin Manufacturing Chipsets for Android Posted by Nathania Johnson  Feb 17, 2009 Last month, Venture Beat configured a netbook with Google Android and predicted that netbooks featuring the mobile operating system would be available commercially as early as 2010. But will we see Android netbooks even sooner than that? News coming out of the annual Mobile World Congress in Barcelona suggests that possibility. ... » Continue reading Microsoft Unveils Mobile App Marketplace, My Phone, Windows Mobile 6.5 Posted by Nathania Johnson  Feb 16, 2009 When covering search news, the lines are increasingly getting a bit blurred. Google, the search mammoth, does much more than "just" search. Yahoo's best performing properties are its portal pages. Microsoft started out in software. Google launched a mobile platform Android, which competes with Microsoft competitor Apple, who of course has ... » Continue reading NZ Guilt Upon Accusation Act Prompts Blackout Protest Posted by Frank Watson  Feb 16, 2009 If you see black avatars on Twitter or blacked out MySpace and Facebook profiles it is not some glitch or virus, but a protest against amendment 92 to the New Zealand Copyright Act of 1994. Apparently ISPs have the ability, no the imperative to take down any content accused of ... » Continue reading Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 Search Engine Watch Forum Discussions Adwords Drop. Is anyone else seeing this?  Feb 14, 2009 Wow. Over the past few days I've seen a sudden drop in bid prices. Meaning, some high paying advertisers must have pulled out of the auction. It's nice that I can now get great Ad ranking for less, but what's the bigger picture? Has a downturn in Adwords advertising begun? » Join the discussion Impressions question  Feb 16, 2009 Curious question: When someone does a search and they click an organic or paid listing and then hit the back button and proceed to click another listing, does it count as a new impression? In other words, can someone do a single search and manage to create more than one impression? » Join the discussion Adwords Serving Problems - Ongoing!!!!  Feb 15, 2009 As you know, I monitor Adsense to see how my Adwords ads are being served on the Content Network. Yesterday Google had major issues with Adsense, but said it related to reporting only and not serving. I monitor several (Blogger) blogs and I've been seeing ad serving problems. The ads ... » Join the discussion

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