SearchDay: Social Media Madness -- The Sweet 16

Today's Columns: » Social Media Madness -- The Sweet 16  » Social Media Marketing 101, Part 2  » Replicating the Web: Will Google Dominate Mobile Search?  » Be My Valentine: Please Link to Me?  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay  February 23, 2009

Top Jobs Interactive Marketing Specialist Carnival Cruise Lines Miami, United States Web Producer/Marketer Incisive Media New York, United States Content Support Administrator Incisive Media Brooklyn, United States Digital Marketing Manager UniverSoul Circus Atlanta, United States Product Marketing Manager Marin Software San Francisco, United States More Jobs Today's Top Story: Erik Qualman Social Media Madness -- The Sweet 16  SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. Check out this scoreboard of each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings. » Full story » Print version Search Engine Watch Experts Columns Ron Jones Social Media Marketing 101, Part 2  SEW EXPERTS: SEM 101 Social media marketing can be a great arrow in your quiver of marketing tools. To leverage it correctly, you must consider first what you want to accomplish. » Full story » Print version Michael Boland Replicating the Web: Will Google Dominate Mobile Search?  SEW EXPERTS: LOCAL & MOBILE SEARCH With mobile Web publishers, Google is following the same path it did online many years ago: Partnering with publishers to share ad inventory and planting its search box all over the place. » Full story » Print version Chris Boggs Be My Valentine: Please Link to Me?  SEW EXPERTS: SEM CROSSFIRE Requesting links is like asking someone to be your Valentine. You have to be sweet, and you'll get a lot of yeses simply by asking. But if you act strange, or go somewhere that you don't really belong and start asking for Valentines, all you'll get are weird looks. » Full story » Print version WebTrends Ad Director™ -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Google AdWords Changes URL Display Policy Posted by  Feb 23, 2009 Starting tomorrow, February 24, Google AdWords will begin implementing a new URL display policy. From then on, if you have multiple display URLs in the same ad group, they must all have the same top-level domain. Google gave the following example as a group of URLs that would work in the ... » Continue reading Yahoo! Tests Rich Media Ads in Paid Search Listings Posted by  Feb 19, 2009 Yahoo! has been testing rich media ads in their paid search listings. Thus far, the program has been available to a small group of advertisers and seen by a small group of searchers. The ads can include video, images, or a custom search box. The results are promising. Advertisers testing the rich ... » Continue reading Microsoft Forms Advisory Council for the Development of Next Gen Ad Platform Posted by  Feb 23, 2009 Microsoft today announced the creation of the Publisher Leadership Council. The council will consist of a select group of top web publishers who will consult the software giant in the development of its next generation advertising platform, Microsoft PubCenter. The group's charter members include executives from IAC, Dow Jones Online, The ... » Continue reading Yahoo! Steals Search Share from Google in January 2009 Posted by  Feb 19, 2009 Yahoo! gained 0.5 percentage points in comScore search engine rankings for January 2009. Google just happened to lose the same amount of percentage points during the same month. But they're not the only two swapping points. Microsoft stole 0.2% from Ask.com. These are small percentage points, so things mostly stayed steady. ... » Continue reading 61% of Reluctant Consumers Can Be Positively Swayed Online Posted by  Feb 23, 2009 It seems like the news about the economy gets worse by the day. If it has you scratching your head (or ripping out your hair) trying to figure out what your online marketing strategy should be in the coming years, don't get discouraged just yet. In a survey conducted by ... » Continue reading Posted by   » Continue reading Guy Kawasaki and John Gerzema to Keynote at SES New York Posted by  Feb 23, 2009 I've just returned from Search Engine Strategies London and it's already time to get ready for SES New York 2009. Fortunately, most of the content for the two keynotes, Orion Panel, 65 conference sessions, and nine training workshops will be brand new and even the format for the show ... » Continue reading YouTube Launches Collaborative Annotations Posted by  Feb 23, 2009 Last year, YouTube enabled annotations, which lets users make little notes about their videos. Now, they're offering users the opportunity to open annotations up to their viewers for collaborative annotations. To do so, go to the annotations editor under "My Videos" or on the page of your video that you want ... » Continue reading AOL Adds Collapsable Widgets, New Theme Color to Home Page Posted by  Feb 23, 2009 AOL has made two updates to their home page. First up, some widgets are now collapsible. For example, if all of the current news about the economy is too depressing, just click the arrow next to "Financial News" in said widget, and the box tightens up to just display the ... » Continue reading Ten Top Stories from SES London 2009 Posted by  Feb 21, 2009 Last week, I attended SES London 2009. For those of you who couldn't attend this must-attend event, here are the ten top stories from the conference and expo held at the Business Design Centre in Islington: 1. The top story was the opening keynote by Matt Mason, author of The ... » Continue reading Google Maps Adds More Cities to Transit Layer and Full Schedule Posted by  Feb 20, 2009 Google Maps has added more cities to its Transit feature. Transit helps people find public transportation schedules. New full-schedule areas include: Calgary Hamilton Edmonton York Region in Canada East Midlands (UK) Houston (TX) 21 agencies in the state of Virginia China - connecting all provinces with 3100 train lines, covering 2700 stations and all major cities Added to the ... » Continue reading Google AdWords Produces 4 New How-To Videos for Display Ad Builder Posted by  Feb 20, 2009 Google AdWords has added four new videos to help you navigate their display ad builder. In addition to the previous two vids, the topics now cover: How to access the feature in AdWords How to search for the display ad templates that are right for you How to create an ad How to create ... » Continue reading Google Launches Mobile App for Windows Mobile Posted by  Feb 19, 2009 Google has launched its Mobile App for Windows Mobile. It can be downloaded at m.google.com. The app provides faster search. The origin of search begins in the app instead of first waiting for the browser to load. Windows Mobile users in the US, UK, Canada, France, Italy, Spain, and Germany can download ... » Continue reading Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 Search Engine Watch Forum Discussions Difficulty in SEO  Feb 19, 2009 Hi All, I am facing some problem in optimizing my webiste. I am optimizing my website since last 11 Months. I have done on page optimization with Meta Tag, Header -Footer optimization, H1tag optimization Content Optimization and Image txt optimization, with on page i have done off page too like Web directory posting, ... » Join the discussion UR linking  Feb 18, 2009 I have a dentist who for regulatory reasons is not allowed to advertise (no dentist can advertise here). He is allowed to have an informative website. That site will drive business if I can get clients to it so I'm now trying to find ways to do that. I have found ... » Join the discussion Adwords Drop. Is anyone else seeing this?  Feb 14, 2009 Wow. Over the past few days I've seen a sudden drop in bid prices. Meaning, some high paying advertisers must have pulled out of the auction. It's nice that I can now get great Ad ranking for less, but what's the bigger picture? Has a downturn in Adwords advertising begun? » Join the discussion

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