SearchDay: Maximum PPC

Today's Columns: » Maximum PPC  » Maintaining an SEO Log  » International SEO Challenges and Tips  » Spending in a Tough Market  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay February 25, 2009

Top Jobs 539985 Kaplan Higher Education Columbia, United States Web Producer/Marketer Incisive Media New York, United States Content Support Administrator Incisive Media Brooklyn, United States Interactive Marketing Specialist Carnival Cruise Lines Miami, United States Digital Marketing Manager UniverSoul Circus Atlanta, United States More Jobs Today's Top Story: Kevin Ryan Maximum PPC  SEW EXPERTS: SEARCHING FOR MEANING Advertisers big and small face the dilemma of reaching max capacity with their search budgets and they reach a point of hesitation that resembles trying to swim through quicksand. The vast majority of companies would increase search budgets, if only their perceived barriers were removed. » Full story » Print version Search Engine Watch Experts Columns Eric Enge Maintaining an SEO Log  SEW EXPERTS: BY THE NUMBERS At its root, SEO is an inexact science. It's a world where we follow best practices and use our best judgment to make decisions on what to do next. Once changes start occurring in organic traffic and related conversions, you can look back at your SEO log and establish some basic cause and effect. » Full story » Print version Mark Jackson International SEO Challenges and Tips  SEW EXPERTS: AU NATURAL Search engine optimization for multi-national companies' Web sites comes with its own set of challenges and pitfalls. Here are a few challenges that companies with an international Web presence face, and some advice for how to create an optimal Web presence that can do well in international search engines. » Full story » Print version Aaron Shear Spending in a Tough Market  SEW EXPERTS: BIG BIZ Many large organizations are looking to engage an SEO agency as an alternative to hard-to-track media buys. The SEO should make sure that goals included in a response to an RFP are related to revenue and traffic, with a stipulation around the source of the traffic. » Full story » Print version News from the Search Engine Watch Blog Microsoft Research Introduces Search Projects at TechFest Posted by Nathania Johnson  Feb 25, 2009 Microsoft Research introduced search projects at its annual TechFest in Redmond, Washington. If you're not aware, TechFest is an event where Microsoft employees share research and ideas for technological progress via computing... » Continue reading Search Engine Strategies Names 5 New Members to SES Advisory Board Posted by Greg Jarboe  Feb 25, 2009 This afternoon, Search Engine Strategies announced that five new members are joining the SES Advisory Board. The new advisory board members are: Matthew Bailey, President, SiteLogic; Bryan Eisenberg, Co-Founder, Future Now, Inc.; Andrew Goodman, Principal, Page Zero Media; Mike Grehan, Global KDM Officer, Acronym Media; and John Marshall, CTO, Market Motive... » Continue reading Google Takes EU Side in Microsoft IE Monopoly Case; Will It Come Back to Bite? Posted by Nathania Johnson  Feb 25, 2009 Google is siding with the European Commission in its disapproval of Microsoft bundling Internet Explorer with Windows. Google says that Microsoft has an unfair advantage in the browser market as a result of this practice... » Continue reading Google Releases Toolbar 6 for Internet Explorer Posted by Nathania Johnson  Feb 25, 2009 It's hard to read and write the news about Google's Toolbar 6 for Internet Explorer without thinking of how it must result from their official position siding with the EU against Microsoft's bundling of IE with Windows... » Continue reading Top Yahoo! Mobile Exec Departs for Personal Reasons Posted by Nathania Johnson  Feb 25, 2009 Marco Boerries, Executive Vice President of the Connected Device Division at Yahoo! has announced his resignation. Boerries cited personal reasons. Apparently, he has some family issues that has his time being split between the Bay Area and Germany... » Continue reading Google Analytics Adds iPhone Advanced Segment Posted by Nathania Johnson  Feb 25, 2009 Last fall, Google Analytics began rolling out 7 major updates. One of those updates was Advanced Segmentation, which allows users to dig into subsets of data. Now, one of those subsets that users can check out is iPhone traffic... » Continue reading Search Engine Watch Forum Discussions Change to Display URL Policy  Feb 25, 2009 http://adwords.blogspot.com/2009/02/change-to-our-display-url-policy.html 5 days ago, the Inside AdWords blog announced a pretty big change to their Display URL policy. If I'm reading the post correctly, it looks like virtually NO advanced notice was provided (i.e. alert customers on Friday afternoon and make it effective 1 business day later on Tuesday February 24th). I've seen ... » Join the discussion Google algo update - Brands?  Feb 25, 2009 I just read a post by A. Wall on how he has seen a lot of brand starting to rank for big money terms out of nowhere, recently...saying this is an update bigger than google florida was. I have been busy with school and am not in any competitive industries (with ... » Join the discussion Campaign Has not gone live, already poor quality score!  Feb 24, 2009 I am wondering if anyone has seen or heard of this happening. I am in this process of setting up an adwords campaign for a client. I have pretty much everything all set, except for the billing. *Already all of their keywords have poor quality scores. I have never seen this ... » Join the discussion

Send us Feedback | Technical Questions or Bug Reports | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy Incisive Interactive Marketing LLC. 2009 All rights reserved. To unsubscribe via postal mail, please contact us at: Incisive Media Plc. 120 Broadway, 5th Floor, New York, NY 10271 Please include the e-mail address with which you have been contacted. How to Advertise | Contact Us | Subscribe to Newsletters | ClickZ.com Click here to update your profile or unsubscribe. Get a Free Email Marketing Demo All ClickZ newsletters are sent from the domain "newsletters.clickz.com". When configuring e-mail or spam filter rules, please use this domain name rather than the sender address, which varies.