SearchDay: Google and the Obama Administration

Today's Columns: » Google and the Obama Administration  » Using Search to Help you with Search Engine Optimization  » Users and Search Engines Want the Same Things  » Is Your Landing Page Relevant?  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay  February 4, 2009

Top Jobs Direct Response Graphic Designer TradingMarkets Jersey City, United States Marketing Assistant TradingMarkets Jersey City, United States Internet Marketing SpeakerCraft Inc. Riverside, United States Digital Marketing Specialist The Nature Conservancy Seattle, United States 539985 Kaplan Higher Education Columbia, United States More Jobs Today's Top Story: Kevin Ryan Google and the Obama Administration  SEW EXPERTS: SEARCHING FOR MEANING I thought we were moving past paying back campaign favors with key positions. I thought we were changing the world. Transparency doesn't mean appointing your supporters so they can continue building their brand by plugging in familiar connectivity. » Full story » Print version Search Engine Watch Experts Columns Mark Jackson Using Search to Help you with Search Engine Optimization  SEW EXPERTS: AU NATURAL Link research can take time, but there are several ways you can use a search engine to find quality links. Today we'll look at queries you can make using your favorite search engine that can help you find places to acquire links to your Web site. » Full story » Print version Carrie Hill Users and Search Engines Want the Same Things  SEW EXPERTS: LITTLE BIZ Optimizing your site for users is just as important as optimizing your site for search engines. While those are two very different things, you can often serve both audiences by being smart with your Web site development. » Full story » Print version William Flaiz Is Your Landing Page Relevant?  SEW EXPERTS: OUTSOURCED Your landing page is the first impression by which search engines and users alike will judge your site. And when a searcher first lands on your Web site, you have but mere seconds to establish credibility. Web sites must rise to the occasion and create landing pages that rank for important keywords while engaging the reader. » Full story » Print version WebTrends Ad Director™ -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog FriendFeed Updates Search Functionality Posted by Nathania Johnson  Feb 4, 2009 FriendFeed has updated its search feature with added functionality. If you're not familiar, FriendFeed is a social aggregator that enables users to track activity on various social networks and social bookmarking sites from one place. Now, you can conduct the following search functions: Search for words only in entry titles or ... » Continue reading Google Adds Location-Aware Social App to Google Maps Posted by Kevin Newcomb  Feb 4, 2009 With the launch of Google Latitude, Google Maps for Mobile users can now opt into a service that allows users to see where their friends are on a map. The Latitude service is available now on Blackberry, S60, and Windows Mobile, and is expected to be available on Android in the ... » Continue reading Yahoo Patent App Sheds Light on SEO Priorities Posted by Kevin Newcomb  Feb 4, 2009 A recent patent application from Yahoo highlights several factors that Yahoo itself proposes to use for optimizing Web pages for its search engine, according to the ever-vigilant patent-watcher Bill Slawski. The application, "Automated System to Improve Search Engine Optimization on Web Pages," was filed in June 2007 and published last month. ... » Continue reading AOL Not the Bright Spot in Time Warner's Q4 2008 Earnings Posted by Nathania Johnson  Feb 4, 2009 While search was a bright spot in the earnings of Yahoo and Microsoft, and Google beat Wall Street estimates, AOL is not faring as well. Time Warner released its 2008 fourth quarter earnings and AOL lost 18% in ad revenue. Last year, Time Warner announced that it would split AOL into ... » Continue reading Microsoft Adds Live Search Instant Answers to Internet Explorer 8 Search Box Posted by Nathania Johnson  Feb 4, 2009 Internet Explorer 8 (IE8) now features Live Search Instant Answers in the search box. The types of instant answers you'll see include: Financial informationWeather conditionsMovie show timesCalculationsEquationsConversionsDefinitions Here's an example of looking up a stock, in this case, Microsoft (MSFT): Related Reading: Live Search Adds Shopping and Flight Instant Answers Live Search Implements Instant Answers ... » Continue reading Website Optimizer, Google's free website testing and optimization tool, helps you to increase the value of your existing website traffic for free. Test and optimize your site content to increase ROI and provide the most satisfying experience to those who visit your site. Start optimizing your most important webpages and see detailed, intuitive reports within hours. Search Engine Watch Forum Discussions What could cause massive drop in CTR?  Feb 3, 2009 OK. I've been running pretty much the same ad forever. My competitors have been running the same ads. All of a sudden about a week ago my CTR has dropped from 5-6% to 1-2%. But nothing else out there has changed. My ads haven't changed. ... » Join the discussion Irrelevant Links  Feb 4, 2009 Can irrevlevant inbound links hurt you in search rankings? If not, do they help at all? » Join the discussion java hurt rankings?  Feb 3, 2009 On a financial site I would like to put a java applet for a ticker on the main index page. But not having java on a new pc build, I've noticed that the entire page won't load if java isn't installed locally. This notion presents the prospect of java's absence hurting not ... » Join the discussion

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