SearchDay: Brands Hit Big In Google SERPs

Today's Columns: » Brands Hit Big In Google SERPs, Others Drop  » Vote for Your Favorite Promotion Ideas   » Maximum PPC  » Maintaining an SEO Log  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay February 26, 2009

Top Jobs 539985 Kaplan Higher Education Columbia, United States Web Producer/Marketer Incisive Media New York, United States Content Support Administrator Incisive Media Brooklyn, United States Interactive Marketing Specialist Carnival Cruise Lines Miami, United States Digital Marketing Manager UniverSoul Circus Atlanta, United States More Jobs Today's Top Story: Brands Hit Big In Google SERPs, Others Drop Posted by  Feb 26, 2009 Hats off to Aaron Wall for a great article about how Google has used brands as the basis for their most recent algorithm update. Seems many sites have fallen from their comfortable front page rankings in preference for sites well branded in the niche for many of keywords impacted. Insurance companies, ... » Continue reading Search Engine Watch Experts Columns Sage Lewis Vote for Your Favorite Promotion Ideas  SEW EXPERTS: PROMOTION & LINK BUILDING Cast your vote to help shape this column into the absolute best column it can be. Pick your favorite user-submitted idea, and enter to win an Amazon gift card. » Full story » Print version Kevin Ryan Maximum PPC  SEW EXPERTS: SEARCHING FOR MEANING Advertisers big and small face the dilemma of reaching max capacity with their search budgets and they reach a point of hesitation that resembles trying to swim through quicksand. The vast majority of companies would increase search budgets, if only their perceived barriers were removed. » Full story » Print version Eric Enge Maintaining an SEO Log  SEW EXPERTS: BY THE NUMBERS At its root, SEO is an inexact science. It's a world where we follow best practices and use our best judgment to make decisions on what to do next. Once changes start occurring in organic traffic and related conversions, you can look back at your SEO log and establish some basic cause and effect. » Full story » Print version News from the Search Engine Watch Blog Bartz Blogs: Yahoo! Reorganizes, Customer Advocacy Group Created Posted by  Feb 26, 2009 It's been rumored for a week, and now is making it official in her first post on Yodel Anecdotal: Yahoo! is reorganizing. Bartz says she wants to make things run smoother and simpler. She says the "notorious silos" are gone. Bartz also announced the creation of a Customer Advisory ... » Continue reading Google News Gets Ads in Search Results Posted by  Feb 26, 2009 Search advertising has come to Google News. Type in a query and you'll see sponsored links running along the right side just like you do in "regular" Google. Here's a search for coffee on Google News: Google began testing ads on a variety of its web properties last November. The testing of ... » Continue reading SearchMe Launches Search Advertising Beta Posted by  Feb 26, 2009 Visual search engine SearchMe has launched a search advertising test and is looking for beta testers. The program is open to 500 participants who will get free advertising for 30 days. To apply, click here. "We are fusing together two popular advertising formats to drive better tracking of both ROI and ... » Continue reading Best Twitter Tip of the Day Posted by  Feb 26, 2009 Canadian marketer and clever Twitterer Danny Brown pointed out what has to be the best Twitter tip of the day. Use the link you have for your site/blog in your Twitter profile to point to a page about Twitter and other articles you may have written about the service. Hey given ... » Continue reading Stress Tests for SEO, SEM, PPC at SES New York Posted by  Feb 26, 2009 Regulators are putting banks through stress tests to determine whether they have adequate capital. And if you look at the SES New York conference agenda, you'll see that you can put your SEO, SEM and PPC programs through some pretty rigorous stress testing at six express site clinics that ... » Continue reading Yahoo! Sets Facebook SearchMonkey App as Default Posted by  Feb 26, 2009 Yahoo! has set the SearchMonkey application for Facebook as default. This means, when you search for a name and see a Facebook result, the customized result developed by Facebook via SearchMonkey will appear. Here's an example of the result for Facebook engineer, Alex Moskalyuk: Facebook joins other SearchMonkey apps already set as ... » Continue reading Google Adds Panoramio Picture Browsing to Street View Posted by  Feb 26, 2009 If you love to travel but the economy or your own budget have you staying home, traveling virtually can be a fun way to still see the sights. Street View on Google Maps tempts our wanderlust, and now they've enhanced that temptation by adding Panoramio picture browsing. Panoramio, which was acquired ... » Continue reading YouTube Adds Help Center Video Submission; API Gets Recent Activity Posted by  Feb 26, 2009 YouTube is now accepting video submissions for its Help Center. Now, users can help others learn how to use YouTube. Simply go to a Help Center topical page (find one that's super specific) and look for the box on the right hand side where you can submit a video. Here's ... » Continue reading Obama Speech to Congress Relevant to SES New York Delegates Posted by  Feb 25, 2009 President Barack Obama's speech to Congress on last night contained a number of relevant messages to the delegates planning to attend SES New York next month. For example, President Obama said, "We have lived through an era where too often, short-term gains were prized over long-term prosperity." And the search ... » Continue reading Search Engine Watch Forum Discussions Google algo update - Brands?  Feb 25, 2009 I just read a post by A. Wall on how he has seen a lot of brand starting to rank for big money terms out of nowhere, recently...saying this is an update bigger than google florida was. I have been busy with school and am not in any competitive industries (with ... » Join the discussion Do any of you do Charity work?  Feb 26, 2009 Just out of curiosity...does any of you guys do charity work? I'd like to do something like that in the future and I guess the way I could help best would probably SEO/internet stuff. However, I've been wondering if charities really need that kind of stuff? Ive heard it more than ... » Join the discussion Change to Display URL Policy  Feb 25, 2009 http://adwords.blogspot.com/2009/02/change-to-our-display-url-policy.html 5 days ago, the Inside AdWords blog announced a pretty big change to their Display URL policy. If I'm reading the post correctly, it looks like virtually NO advanced notice was provided (i.e. alert customers on Friday afternoon and make it effective 1 business day later on Tuesday February 24th). I've seen ... » Join the discussion

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