SearchDay: Integrating Marketing Campaigns with Link Development

Today's Columns: » Integrating Marketing Campaigns with Link Development  » Using Search to Help you with Search Engine Optimization  » Google and the Obama Administration  » Users and Search Engines Want the Same Things  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay  February 5, 2009

Top Jobs Direct Response Graphic Designer TradingMarkets Jersey City, United States Marketing Assistant TradingMarkets Jersey City, United States Internet Marketing SpeakerCraft Inc. Riverside, United States Digital Marketing Specialist The Nature Conservancy Seattle, United States 539985 Kaplan Higher Education Columbia, United States More Jobs Today's Top Story: Justilien Gaspard Integrating Marketing Campaigns with Link Development  SEW EXPERTS: PROMOTION & LINK BUILDING Companies can often make simple modification to their promotions to develop links simultaneously. Other times, the links already exist from marketing campaigns, but they aren't being utilized for their full value. » Full story » Print version Search Engine Watch Experts Columns Mark Jackson Using Search to Help you with Search Engine Optimization  SEW EXPERTS: AU NATURAL Link research can take time, but there are several ways you can use a search engine to find quality links. Today we'll look at queries you can make using your favorite search engine that can help you find places to acquire links to your Web site. » Full story » Print version Kevin Ryan Google and the Obama Administration  SEW EXPERTS: SEARCHING FOR MEANING I thought we were moving past paying back campaign favors with key positions. I thought we were changing the world. Transparency doesn't mean appointing your supporters so they can continue building their brand by plugging in familiar connectivity. » Full story » Print version Carrie Hill Users and Search Engines Want the Same Things  SEW EXPERTS: LITTLE BIZ Optimizing your site for users is just as important as optimizing your site for search engines. While those are two very different things, you can often serve both audiences by being smart with your Web site development. » Full story » Print version WebTrends Ad Director™ -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Google UK Testing New AdWords Interface Posted by Frank Watson  Feb 4, 2009 UK based SEM company AccuraCast reported about Google's testing of a new interface in AdWords. The interface shows a few new layouts for data display in Google AdWords. The new filters have also been launched in the US. Changes to the navigation have yet to be added to my accounts. Some of ... » Continue reading Ask.com Parent IAC Sees Disappointing Revenues, Plans Vertical Search Strategy Posted by Kevin Newcomb  Feb 5, 2009 Ask.com parent IAC this week reported a $156.2 million net loss for 2008, or $1.08 loss per share. For Q4 2008, IAC reported $227.4 million in net income, or $1.57 per share. Not counting several write-downs for underperforming assets, adjusted net income came in at $265.5 million for the year, ... » Continue reading YouTube Continues Online Video Dominance in December 2008 Posted by Nathania Johnson  Feb 5, 2009 comScore has released online video data for December 2008, and, as expected, Google-owned YouTube continued to dominate the field. YouTube accounts for 99 percent of video viewing on Google sites, which saw almost 6 billion video views in December. YouTube saw over 100 million unique visitors, a milestone first achieved in ... » Continue reading Veoh Launches New Version of Site Posted by Nathania Johnson  Feb 5, 2009 Veoh has relaunched its site, with a slick look and tons of new features to boot. I must say I really like the look and feel - much better than YouTube. What YouTube has is content due to its large amounts of traffic. If/once people knew about Veoh, they could ... » Continue reading Changes in Attitudes Needed For Success of Google's Latitude Posted by Frank Watson  Feb 4, 2009 The new track a friend product from Google - Latitude may need some change in the attitude of people regarding privacy if it is going to become really successful. Granted I have already had three requests to share my information today, this tool no doubt will be used for pinpointed advertising ... » Continue reading Yahoo is Testing SearchPad for Online Research Notetaking Posted by Nathania Johnson  Feb 4, 2009 Yahoo is testing a new research aid called SearchPad. It allows users to take and save notes on various areas of research, from trips to product research to pretty much anything you want! SearchPad can detect when your searches on Yahoo look like research. It will prompt users conduct such behavior ... » Continue reading Website Optimizer, Google's free website testing and optimization tool, helps you to increase the value of your existing website traffic for free. Test and optimize your site content to increase ROI and provide the most satisfying experience to those who visit your site. Start optimizing your most important webpages and see detailed, intuitive reports within hours. Search Engine Watch Forum Discussions New AdWords Interface  Feb 3, 2009 Google's rolling out a limited test of the new AdWords interface in the UK on Feb 10th. This one looks a bit different from the one tested in the USA in November - presumably based on refinements and user feedback. Who else is testing the new interface? Any comments? Screenshots can ... » Join the discussion Analytics process  Feb 5, 2009 Everybody is obviously using both the info in Adwords and Analytics to better understand and improve the performance. While there are certain things I look at I have not yet found a certain process that I go thru. My questions are therefore 1) which data do you look at the most? 2) do you ... » Join the discussion What could cause massive drop in CTR?  Feb 3, 2009 OK. I've been running pretty much the same ad forever. My competitors have been running the same ads. All of a sudden about a week ago my CTR has dropped from 5-6% to 1-2%. But nothing else out there has changed. My ads haven't changed. ... » Join the discussion

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