SearchDay: Local Search Tactics for Tough Economic Times

Today's Columns: » Local Search Tactics for Tough Economic Times  » Don't Believe Everything You Read  » Integrating Marketing Campaigns with Link Development  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay  February 6, 2009

Top Jobs 539985 Kaplan Higher Education Columbia, United States Direct Response Graphic Designer TradingMarkets Jersey City, United States Marketing Assistant TradingMarkets Jersey City, United States Internet Marketing SpeakerCraft Inc. Riverside, United States Digital Marketing Specialist The Nature Conservancy Seattle, United States More Jobs Today's Top Story: Gregg Stewart Local Search Tactics for Tough Economic Times  SEW EXPERTS: LOCAL & MOBILE SEARCH What tactics and best practices can improve our local search campaigns in these challenging times? Local search marketing efforts focus around ensuring you're the one chosen when the question of "where to buy" arises. » Full story » Print version Search Engine Watch Experts Columns Chris Boggs Don't Believe Everything You Read  SEW EXPERTS: SEM CROSSFIRE Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD? Would you decide on a retirement strategy by reading a few blog posts or a forum discussion? Probably not. Yet, some marketers choose to base their search marketing strategies on blog posts. » Full story » Print version Justilien Gaspard Integrating Marketing Campaigns with Link Development  SEW EXPERTS: PROMOTION & LINK BUILDING Companies can often make simple modification to their promotions to develop links simultaneously. Other times, the links already exist from marketing campaigns, but they aren't being utilized for their full value. » Full story » Print version WebTrends Ad Director™ -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Google Releases Mobile Book Search for iPhone and Android Posted by Nathania Johnson  Feb 6, 2009 Google has launched a mobile version of its book search for iPhone and Android devices. Browse to books.google.com/m to check it out. iPhone users note that you can't simply browse to the regular books.google.com site and expect to be sent to the mobile site. Some web developers have included device ... » Continue reading Google Website Optimizer Launches New YouTube Channel Posted by Nathania Johnson  Feb 6, 2009 Google Website Optimizer has launched its own channel on YouTube. This is a great way for you visual learners to get tips on how to set up landing page tests and how to interpret the results. Included on the channel are the Always Be Testing webinar series by the very awesome ... » Continue reading hakia Releases Updated Version of ScoopBar Posted by Nathania Johnson  Feb 5, 2009 Semantic search engine hakia has released an updated version of its toolbar, called the ScoopBar. The new version will highlight search terms on a web page visited as a result of clicking on a link in a search engine. For example, let's say you do a search for "What happens to ... » Continue reading Veoh Gets Another Victory in Copyright Case Brought by Universal Posted by Nathania Johnson  Feb 6, 2009 Online video site Veoh is enjoying yet another victory in a copyright suit brought against them by Universal Music Group. The judge dismissed Universal's attempt to include investors as part of the lawsuit. Last month, the judge threw out Universal's argument that Veoh didn't have DMCA protection because it changed the ... » Continue reading Website Optimizer, Google's free website testing and optimization tool, helps you to increase the value of your existing website traffic for free. Test and optimize your site content to increase ROI and provide the most satisfying experience to those who visit your site. Start optimizing your most important webpages and see detailed, intuitive reports within hours. Search Engine Watch Forum Discussions Google Cashing in on Branded CPC  Feb 5, 2009 Something I've noticed and I'm curious how much it may be costing those who perform branded SEM. When you search for a company name and spell it correctly, Google will display the Sponsored link at the top of the page in its eye catching highlighted section. But, when you misspell the search ... » Join the discussion Paid Links vs. Free Directory Links  Feb 5, 2009 Hi There - I use a service to get directory links. The directory links are topically related and the links are free, while the service is not (but they do only charge a nominal fee for the links). The links go into place slowly. This service has an ... » Join the discussion Permanent 301 redirect, changed domain not indexing....help!  Feb 6, 2009 hi everyone, i have moved my blog to a new domain name and set a 301 permanent redirect to the new(its an old domain) domain name. My previous domain has approx. 90 pages all indexed. The pages of the new domain name arent getting index. Can someone tell me how long ... » Join the discussion

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