SearchDay: Getting Buy-In for Enterprise SEO

Today's Columns: » Getting Buy-In Is A Crucial First Step in Enterprise SEO  » Top 5 SEM Industry Frustrations  » Give SEO Time!  » How Strong is Your Search?  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay  February 11, 2009

Top Jobs Director of Publisher Development Traffic Marketplace El Segundo, United States 539985 Kaplan Higher Education Columbia, United States Direct Response Graphic Designer TradingMarkets Jersey City, United States Marketing Assistant TradingMarkets Jersey City, United States Digital Marketing Specialist The Nature Conservancy Seattle, United States More Jobs Today's Top Story: Eric Enge Getting Buy-In Is A Crucial First Step in Enterprise SEO  SEW EXPERTS: BY THE NUMBERS Because of their size and complexity, large organizations face some big challenges to planning and implementing an SEO strategy. Because the SEO is the newcomer, and the peculiar requirements of search engine optimization aren't generally understood, the SEO must first be the evangelist/teacher to the rest of the organization. » Full story » Print version Search Engine Watch Experts Columns Kevin Ryan Top 5 SEM Industry Frustrations  SEW EXPERTS: SEARCHING FOR MEANING In the spirit of anonymous rants written by and for the people, here's a smattering of the top frustrations I'm hearing from practitioners in the search engine marketing trade. » Full story » Print version Mark Jackson Give SEO Time!  SEW EXPERTS: AU NATURAL As an ethical SEO consultant, sometimes it's best to turn down some SEO projects, especially when the client has unrealistic expectations of the time and money necessary to succeed in a competitive market. It's best to be clear with clients about the time it will take for them to see SEO results. » Full story » Print version Aaron Shear How Strong is Your Search?  SEW EXPERTS: BIG BIZ If you're not using analytics in the right way on your large site, it will be difficult to adequately track your site's traffic sources. If you're not careful, you could end up with two competing teams -- one driving paid search, and the other driving organic. » Full story » Print version WebTrends Ad Director™ -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Google Unveils Adsense for Mobile Search Posted by Nathania Johnson  Feb 11, 2009 Google has launched AdSense for Mobile Search. This enables mobile website developers to place a Google search box on their sites. The search box can be co-branded with a site's brand and logo. They can generate revenue through the text link ads included in the search results. The program is ... » Continue reading Twitter Not Planning to Charge for Commercial Use Posted by Nathania Johnson  Feb 11, 2009 It's always a little weird to report non-news, but it's generally interesting nonetheless. A flurry of recent news reports have said that popular social media chat network Twitter will soon begin charging for commercial use of the tool. Not so, says co-founder Biz Stone. Over at the Twitter blog, he allayed ... » Continue reading Nielson Online Releases January 2009 Search Engine Share Rankings Posted by Nathania Johnson  Feb 11, 2009 Google experience 40% year-over-year growth in the number of searches in January 2009, according to Nielsen Online. Live Search experienced 18% year-over-year growth, but gained 2 percentage points over last month. Yahoo! grew a modest 8.7% year-over year, while the overall growth for all search engines was 27.5%. » Continue reading Microsoft Integrates FAST Search with Existing Enterprise Search Offerings Posted by Nathania Johnson  Feb 10, 2009 Last year, Microsoft acquired Norway-based enterprise search company, FAST search. They also updated their own enterprise search products. Now, Microsoft is integrating FAST Search with its SharePoint enterprise servers as well as for sites that have a strong search component. "These two new products offer compelling, new choices for our customers," said ... » Continue reading SES London 2009 Squeezes Mini Site Clinics into Crowded Agenda Posted by Greg Jarboe  Feb 11, 2009 If you think next week's conference agenda for SES London 2009 was already packed with sessions, check out the trade show floor. The organizers have added Mini Site Clinics during the networking lunch and afternoon break in the Expo Hall. Shari Thurow, the Founder and Search Engine Optimization (SEO) ... » Continue reading Search Engine Watch Forum Discussions Paid Links vs. Free Directory Links  Feb 5, 2009 Hi There - I use a service to get directory links. The directory links are topically related and the links are free, while the service is not (but they do only charge a nominal fee for the links). The links go into place slowly. This service has an ... » Join the discussion Permanent 301 redirect, changed domain not indexing....help!  Feb 6, 2009 hi everyone, i have moved my blog to a new domain name and set a 301 permanent redirect to the new(its an old domain) domain name. My previous domain has approx. 90 pages all indexed. The pages of the new domain name arent getting index. Can someone tell me how long ... » Join the discussion Lazy SEO  Feb 10, 2009 I have talked to a few people that have recently paid SEO companies to optimize their website and I have noticed similar techniques used that I am unsure are black, white or grey hat. The site is basically one big image, possibly a menu, but all the wording is within ... » Join the discussion

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