SearchDay: The Trouble with People Who Claim SEO is Snake Oil

Today's Columns: » Ignorance: The Trouble with People Who Claim SEO is Snake Oil  » Marketing your SMB with Time & Elbow Grease, Part 1  » Social Media Marketing (SMO) 101, Part 1  » The Best of Outsourced: 10 Greatest Hits  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay  February 18, 2009

Top Jobs Product Marketing Manager Marin Software San Francisco, United States Client Services Support Associate Marin Software San Francisco, United States Account Executive - SEM (SaaS) Company - San Francisco Marin Software San Francisco, United States Client Services Product Specialist Marin Software San Francisco, United States Sr. Account Executive - SEM (SaaS) Company - New York Marin Software New York, United States More Jobs Today's Top Story: Mark Jackson Ignorance: The Trouble with People Who Claim SEO is Snake Oil  SEW EXPERTS: AU NATURAL URL structure makes a difference in SEO, but it's just one of many things! Ignorant columnists making false claims about topics they don't understand are bogus! From what I can tell, writing an "interesting" and "provocative" column about SEO means facts are optional. » Full story » Print version Search Engine Watch Experts Columns Carrie Hill Marketing your SMB with Time & Elbow Grease, Part 1  SEW EXPERTS: LITTLE BIZ It's pretty obvious everyone is hurting and everyone is tightening their belts where they can. One of the hardest things to grasp as a small business owner is where to tighten that belt, and how tight is too tight. This is the first in a series of articles that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments -- aside from the time and effort it takes to research and implement these changes. » Full story » Print version Ron Jones Social Media Marketing (SMO) 101, Part 1  SEW EXPERTS: SEM 101 Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a conversation or community. It's one thing to talk about social media, and another to experience it firsthand. You'll be a more effective social media marketer if you're already a participant. » Full story » Print version William Flaiz The Best of Outsourced: 10 Greatest Hits  SEW EXPERTS: OUTSOURCED William Flaiz bids farewell to Search Engine Watch by revisiting some of the hottest topics in search marketing agencies from the past 18 months. » Full story » Print version WebTrends Ad Director™ -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Google Maps Now Shows More Than 10 Results Posted by  Feb 18, 2009 Oh, happy day! Have you ever searched for a local business on Google Maps and wished you got more than 10 results at a time? Well, now the Google genie has granted your wish. Conduct a search now and see a bunch of tiny red dots all showing where results related ... » Continue reading UPDATE: Facebook Returns to Old Terms of Service Posted by  Feb 18, 2009 After the uproar over Facebook's change in their Terms of Service, Zuckerberg and company have returned to the old TOS. This is mostly a huge misunderstanding and Facebook is still working on a new TOS. Zuckerberg is like Jerry Yang - good with the coding and programming, not so great with ... » Continue reading Yahoo! to Launch New, Comprehensive Mobile Portal Posted by  Feb 17, 2009 Yahoo! will launch a new mobile experience called, wait for it, Yahoo! Mobile. It will be available via mobile web and downloadable mobile applications for the iPhone as well as smartphones powered Nokia, RIM, Samsung, Sony Ericsson and Motorola. An app will also be available for smartphones with the Windows ... » Continue reading The Fuss Over Facebook: Hype or Cause for Concern? Posted by  Feb 18, 2009 Recently, Facebook changed its terms of service and it's caused such an uproar, even the mainstream media is covering it. Thankfully, Carlos Longino over at Techdirt cuts through the hyperbole to explain what's really going on: Some Facebook users are in an uproar after the site changed its terms of service ... » Continue reading How to Go Viral on Twitter: The Science of ReTweeting Posted by  Feb 17, 2009 Dan Zarrella has been studying one of the most crucial aspects of Twitter: the ReTweet. This is when Twitterers repost something that another Twitterer has posted in their stream. Zarrella's findings can help you go viral on Twitter. One of the most important findings is a basic marketing method that has ... » Continue reading An Open Letter to the Woman Who Sued Yahoo Over Results for Her Name Posted by  Feb 18, 2009 Dear Woman, Like you, I have an unusual name. In fact, I've only been able to find one other person with my name and she works in the public schools in Philadelphia (last time I checked). I really wish I had a chance to speak with you before you filed suit. It's ... » Continue reading Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 Search Engine Watch Forum Discussions Multiple Adwords Accounts Exceptions,  Feb 17, 2009 If I am selling the same product to two different markets and with two separate landing pages with unique content on two separate subdomains of the same website. EG. Product A can be sold to both B2B and B2C markets. I have: B2B.ProductA.com B2C.ProductA.com If I am fincially capable, can I have two listings ... » Join the discussion UR linking  Feb 18, 2009 I have a dentist who for regulatory reasons is not allowed to advertise (no dentist can advertise here). He is allowed to have an informative website. That site will drive business if I can get clients to it so I'm now trying to find ways to do that. I have found ... » Join the discussion Adwords Drop. Is anyone else seeing this?  Feb 14, 2009 Wow. Over the past few days I've seen a sudden drop in bid prices. Meaning, some high paying advertisers must have pulled out of the auction. It's nice that I can now get great Ad ranking for less, but what's the bigger picture? Has a downturn in Adwords advertising begun? » Join the discussion

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