SearchDay: Is Your Landing Page Relevant?

Today's Columns: » Is Your Landing Page Relevant?  » Link Building 101, Part 1  » 2009 is a Year of Change for Travel Search Marketing  » Battling Click Fraud is Important for All Involved  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �February 2, 2009

Top Jobs Direct Response Graphic Designer TradingMarkets Jersey City, United States Marketing Assistant TradingMarkets Jersey City, United States Digital Marketing Specialist The Nature Conservancy Seattle, United States Internet Marketing SpeakerCraft Inc. Riverside, United States 539985 Kaplan Higher Education Columbia, United States More Jobs Today's Top Story: William Flaiz Is Your Landing Page Relevant?  SEW EXPERTS: OUTSOURCED Your landing page is the first impression by which search engines and users alike will judge your site. And when a searcher first lands on your Web site, you have but mere seconds to establish credibility. Web sites must rise to the occasion and create landing pages that rank for important keywords while engaging the reader. » Full story » Print version Search Engine Watch Experts Columns Ron Jones Link Building 101, Part 1  SEW EXPERTS: SEM 101 The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards? » Full story » Print version Elisabeth Osmeloski 2009 is a Year of Change for Travel Search Marketing  SEW EXPERTS: VERTICAL SEARCH The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to make their campaigns count. » Full story » Print version Frank Watson Battling Click Fraud is Important for All Involved  SEW EXPERTS: SEM CROSSFIRE Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We're just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact. » Full story » Print version WebTrends Ad Director™ -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Google Updates Firefox Toolbar with Personalized Tab Page Posted by Nathania Johnson  Feb 2, 2009 Google has updated its Firefox toolbar with a nifty new feature: a personalized tab page. If you use Firefox and conduct tabbed browsing, you know that when you open a new tab, a blank page comes up. But with this new update, Google toolbar users will now see a Google branded ... » Continue reading The Obligatory Google "Site May Harm Your Computer" Post Posted by Nathania Johnson  Feb 2, 2009 Over the weekend, the blogosphere, journalists and Twitterers were all a-flutter over a Google glitch. It seems for an hour on Saturday morning, every site in the Google results were labeled with "This site may harm your computer." Yes, that's right. Google made a mistake. And you know what? The earth ... » Continue reading Dogpile.com's Search & Rescue Program Helps Soldiers Bring Home Rescued Dogs from Afghanistan Posted by Nathania Johnson  Feb 2, 2009 Last November, Dogpile.com launched its "Search and Rescue" program that donates money to animal-related charities. The program also helps people find help for needy animals. Two soldiers in Afghanistan found out about the program and looked for assistance in bringing two stray dogs they'd rescued home to the U.S. The soldiers ... » Continue reading Google AdWords Launches New Traffic Model for Ad Planner Posted by Nathania Johnson  Jan 30, 2009 Last year, Google launched Ad Planner as a way to help media buyers plan their advertising campaigns. Now, they've updated their traffic models to improve planning. Here are the updates: Added Unique Visitors (cookies), a new cookie-based metric, to help you cross-check and compare metrics, similar to Google Analytics unique visitor metrics.Changed ... » Continue reading Higher Education and Travel Industry Headed to SES London 2009 Posted by Greg Jarboe  Jan 30, 2009 According to the organizers of SES London 2009, it looks like attendance will be up this year. While this may come as a surprise to some, Matt McGowan, Publisher of the conference series in addition to its sister sites ClickZ and Search Engine Watch, says, �Attendance figures are up ... » Continue reading Website Optimizer, Google's free website testing and optimization tool, helps you to increase the value of your existing website traffic for free. Test and optimize your site content to increase ROI and provide the most satisfying experience to those who visit your site. Start optimizing your most important webpages and see detailed, intuitive reports within hours. Search Engine Watch Forum Discussions Adwords editor 7.0 is slower ??  Feb 2, 2009 Hi. I just made the update of the Adwords editor from the 6.5 version to the 7.0. The new version has improvemenents but... IT WORKS VERY SLOW as its predecessors. My questions: - This slowness. It only happens to me? - Do you recommend some configuration to speed the software up? There is no forum were ... » Join the discussion Overlaying search with geography  Feb 1, 2009 I'm doing a tiny project for a friend of mine who owns a yoga and pilates studio. We're trying to use search to figure out how far from her studio we should be advertising. Should we advertise just in Manhattan? Should we advertise in Long Island/New ... » Join the discussion % of savings strategy  Feb 2, 2009 I have a new client who spend $50,000 last year and had 20,900 clicks and 312,661 impressions. I am considering offering them a % of savings deal where I guarantee the same number of clicks, using the same keywords at lower cost ($50,000) and where I get 50% of ... » Join the discussion

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