SearchDay: International SEO Challenges and Tips

Today's Columns: » International SEO Challenges and Tips  » Spending in a Tough Market  » Social Media Madness -- The Sweet 16  » Social Media Marketing 101, Part 2  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay February 24, 2009

Top Jobs Web Producer/Marketer Incisive Media New York, United States Interactive Marketing Specialist Carnival Cruise Lines Miami, United States Content Support Administrator Incisive Media Brooklyn, United States Digital Marketing Manager UniverSoul Circus Atlanta, United States Product Marketing Manager Marin Software San Francisco, United States More Jobs Today's Top Story: Mark Jackson International SEO Challenges and Tips  SEW EXPERTS: AU NATURAL Search engine optimization for multi-national companies' Web sites comes with its own set of challenges and pitfalls. Here are a few challenges that companies with an international Web presence face, and some advice for how to create an optimal Web presence that can do well in international search engines. » Full story » Print version Search Engine Watch Experts Columns Aaron Shear Spending in a Tough Market  SEW EXPERTS: BIG BIZ Many large organizations are looking to engage an SEO agency as an alternative to hard-to-track media buys. The SEO should make sure that goals included in a response to an RFP are related to revenue and traffic, with a stipulation around the source of the traffic. » Full story » Print version Erik Qualman Social Media Madness -- The Sweet 16  SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. Check out this scoreboard of each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings. » Full story » Print version Ron Jones Social Media Marketing 101, Part 2  SEW EXPERTS: SEM 101 Social media marketing can be a great arrow in your quiver of marketing tools. To leverage it correctly, you must consider first what you want to accomplish. » Full story » Print version WebTrends Ad Director™ -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Yahoo Adds Behavioral Targeting Features for Search and Display Ads Posted by  Feb 24, 2009 Yahoo today unveiled a trio of behaviorally targeted ad options for both search and display ads. Search Retargeting for Display Ads -- lets advertisers target display advertising based on a user's search activity. So a user that searches on a term like "sandals" could be served a display ad for footwear ... » Continue reading Atlantis Not Found on Google Earth Afterall Posted by  Feb 24, 2009 For about a week, the blogosphere has been abuzz over the idea that Google Earth's new ocean mapping had led to the discovery of the lost (and mythical) city of Atlantis. It's this pattern found off the west coast of Africa: Unfortunately, it's just a bunch of ship tracks. It's terribly ... » Continue reading How to Get Your Facebook Profile Removed Once You're Dead (It's Harder than You Think) Posted by  Feb 24, 2009 When Emmy-award winning investigative journalist William Bemister passed away last November, his sister Stephanie decided to have his Facebook profile removed. You might think such a thing would be simple, but during a time of grief, Facebook makes it as hard as possible for profiles to be removed. Ms. Bemister sent ... » Continue reading Google Webmaster Central Launches YouTube Channel Posted by  Feb 24, 2009 We've seen some new YouTube videos and channels launched by various Google teams lately. Google Website Optimizer launched a channel while Google AdWords added four videos about their display ad builder. Now Google Webmaster Channel is getting in on the action. You can find the channel here. Right now the only video ... » Continue reading Ask.com Implements Canonical URL Tag Posted by  Feb 23, 2009 A couple of weeks ago, Google, Yahoo and Microsoft announced their support for a new tag that helps sites with duplicate content issues. The tag helps web developers show which URL the search engines should prioritize. Now, Ask.com is getting in on the new tag action. If you're not familiar with ... » Continue reading 61% of Reluctant Consumers Can Be Positively Swayed Online Posted by  Feb 23, 2009 It seems like the news about the economy gets worse by the day. If it has you scratching your head (or ripping out your hair) trying to figure out what your online marketing strategy should be in the coming years, don't get discouraged just yet. In a survey conducted by ... » Continue reading Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 Search Engine Watch Forum Discussions Difficulty in SEO  Feb 19, 2009 Hi All, I am facing some problem in optimizing my webiste. I am optimizing my website since last 11 Months. I have done on page optimization with Meta Tag, Header -Footer optimization, H1tag optimization Content Optimization and Image txt optimization, with on page i have done off page too like Web directory posting, ... » Join the discussion UR linking  Feb 18, 2009 I have a dentist who for regulatory reasons is not allowed to advertise (no dentist can advertise here). He is allowed to have an informative website. That site will drive business if I can get clients to it so I'm now trying to find ways to do that. I have found ... » Join the discussion Adwords Drop. Is anyone else seeing this?  Feb 14, 2009 Wow. Over the past few days I've seen a sudden drop in bid prices. Meaning, some high paying advertisers must have pulled out of the auction. It's nice that I can now get great Ad ranking for less, but what's the bigger picture? Has a downturn in Adwords advertising begun? » Join the discussion

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