Monday, August 31, 2009

Search Engine Guide - Rankings Change. Here's How to Deal With It

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August 31, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk



Stoney deGeyter

Rankings Change. (Here's How to) Deal With It!

by Stoney deGeyter

Understanding what causes typical loss of rankings can give us a better insight into sea of search engine ranking fluctuations. This insight can help you prevent serious long-term effects caused by a sudden drop in search engine rankings.

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Stoney deGeyter

Rankings Change. (Here's How to) Deal With It! Part II

by Stoney deGeyter

Search engines are constantly changing. These changes are mostly compromised of small, subtle shifts in how certain on and off page "signals" are interpreted and scored, or by the addition and/or removal of other ranking factors all together. In some instances more extreme algorithm or structural changes are made which can cause more than the usual upheaval of search results.

Stoney deGeyter

Don't Let Your "New" Go To Waste. RSS It!

by Stoney deGeyter

Perhaps you "just" sell products. Or maybe you "just" have an information site. Or you "just" do some other thing that doesn't require an RSS feed. In your line of work you don't really get into the whole blogging, news headlines, audio, or video thing, so this post isn't for you, right? Not so fast.

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Video Cast

Sage Lewis

Sage will be back next week.

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Readers Respond

In response to... Rankings Change. (Here's How to) Deal With It! Part II

Part of the problem, I believe, is that a lot of people act like the SE's are real people. Like the Google is a person. Or Yahoo is an individual.

These are companies with complex, proprietary machinery (the algorithm). These companies will do things at times to increase their revenue and sometimes that may include hurting our rankings.

The SE's don't owe us good ranking. But we do owe our visitors good content and information. So long as we continue to do that, and watch out for any obvious mistakes, we should be alright.

Jacob Godwin
Make A Website The Free And Easy Way



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