Webcast: Effectively Managing a Large Scale Search Program

Webcast: Effectively Managing a Large Scale Search Program Mobile Version | Web Version
	Effectively Managing a Large Scale Search Program Wednesday, September 9 @ 1pm EDT, 10am PDT FREE Webcast | Register now! Large scale search programs, especially those of multi-brand and multi-national companies, face complex challenges when it comes to taming the beast and making sure it is operating as effectively and efficiently as possible. In this webcast Bill will provide proven tips and techniques to arm you with the right tools, process and most importantly, the motivation and attitude to wrangle the most complex of programs. Topics Include: Review of best practices for managing large scale programs How to get more out of your tools and process for greater results How to identify and remove key impediments to effective programs How to move from a tactical to strategic view of search marketing How to deploy a keyword arbitration plan How to develop a scorecard system to ensure performance & make management happy Speaker: Bill Hunt President, Back Azimuth Consulting Bill is considered the top thought leader on Global Search Engine Marketing and Social Media. He is an internationally recognized Search Marketing expert who has spoken at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill's advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy. Bill has previously been the CEO of two of the largest Global Search marketing firms, Global Strategies and Outrider both of which were acquired by WPP. As the CEO of these companies Bill grew them to be highly respected market leaders and oversaw the global expansion providing strategic search marketing services for many Fortune 100 companies such as Adobe, Cisco, IBM, Intel, Nestle, P&G and Zurich Financial. Bill is the co-author of the best selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Press now in it's 2nd Edition. Bill also writes a popular blog on search and social media marketing at www.whunt.com.		SES Berlin Nov 24-25 SES Chicago Dec 7-10 SES London Feb 16-18 Online Certification Sept 14 Online Courses Effectively Managing a Large Scale Search Program Sept 9 Marketing with Video: Campaigns That Worked Sept 28
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