SearchDay: Measuring Success -- How Deep Do You Go?

Today's Columns: » Measuring Success -- How Deep Do You Go?  » Low-Hanging Fruit for Content Promotion & Links  » The Art of the Landing Page: 7 Tips For Increasing Conversions  » Building Trust is Key to Great Global Search Marketing   About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay  August 20, 2009

Top Jobs Director, Search Engine Marketing Los Angeles, United States Director of Sales, LA Federated Media Publishing Los Angeles, United States Senior SEM Specialist All Star Directories Seattle, United States SEM Manager QualitySmith Inc Walla Walla, United States Senior Online Media Buyer Los Angeles, United States More Jobs White Papers More Research Today's Top Story: Jason Tabeling Measuring Success -- How Deep Do You Go?  SEW EXPERTS: PROFITABLE PPC How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword level, can change the way your PPC campaigns are set up and run. » Full story » Print version Search Engine Watch Experts Columns Justilien Gaspard Low-Hanging Fruit for Content Promotion & Links  SEW EXPERTS: PROMOTION & LINK BUILDING Not getting the links you'd like? The problem might be that your focus is too broad and competitive. These days, it's easier to focus on minor topics to obtain high-quality links. » Full story » Print version Tim Ash The Art of the Landing Page: 7 Tips For Increasing Conversions  SEW EXPERTS: BY THE NUMBERS Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates. » Full story » Print version Michael Bonfils Building Trust is Key to Great Global Search Marketing  SEW EXPERTS: INTERNATIONAL SEM Too often, multilingual-targeted search marketing campaigns fail miserably because they actually instill more distrust within the content of their ad copy and landing pages than they do by building enough trust to initiate a call to action. » Full story » Print version Buy Relevant Links Today! Find links for your niche in the largest publisher network. Text Link Ads will work with you to find you relevant links. Buy traditional links or links within content and see the results! Join now and get $100 off your first order! News from the Search Engine Watch Blog Google Chief Economist Says Conversion Rate Doesn't Vary Much by Ad Position Posted by Nathania Johnson  Aug 20, 2009 Google's Chief Economist Dan Friedman and his team have conducted research on whether ad position affects conversion rate. Their conclusion is that it doesn't much. I have a feeling "much" is subjective among SEMs. Their research showed that for search results pages with 11 sponsored ads, conversion rates "only" varied 5% ... » Continue reading Bing Only Search Engine in Top 5 to Gain in July 2009 (And For Two Months Straight) Posted by Nathania Johnson  Aug 20, 2009 comScore has released their search market share rankings for July 2009 and Bing continues to gain share. In June, they gained 0.4% share and last month, they gained 0.5% share. That's almost 1% since launch, which I personally find impressive. Google and Yahoo! are the losers, both losing 0.3% in share ... » Continue reading 70% of Canadians Have to Search Again Posted by Nathania Johnson  Aug 20, 2009 New data from Hitwise shows that Canadians are having a hard time finding what they're looking for in search. Up to 70% of Canadian searches are dubbed "unsuccessful" meaning the searcher needs to query again. They often do better if they include the word "Canada" in it. According to Hitwise Senior ... » Continue reading Google Insights for Search Expands to 39 Languages, Adds Features Posted by Nathania Johnson  Aug 20, 2009 If you don't speak English (you're probably not reading this), but you'll be able to use Google Insights for Search if you do speak one of the 39 languages that now have access to the tool. They are: Bulgarian, Catalan, Simplified Chinese, Traditional Chinese, Croatian, Czech, Danish, Dutch, English (US, ... » Continue reading People Still Talking About Charlene Li Keynote at SES San Jose 2009 Posted by Greg Jarboe  Aug 20, 2009 Almost a week later, people are still talking about the Charlene Li keynote at SES San Jose 2009. It was entitled, "How to prepare for the future of search." If you weren't there, it's difficult to give you a flavor of the discussions that were triggered by Li's comments. ... » Continue reading Search Engine Watch Forum Discussions Adwords Not Working - Destination URL Issue  Aug 19, 2009 Hi I have been running Adwords Campaigns for months now and suddenly today all my campaigns abruptly stopped running. When I mouseover on the quality score icon (in the new interface) besides the Keywords I get this message: "If your ad doesn't have a valid Destinational URL, we may be unable to ... » Join the discussion Google Caffeine: What have you seen?  Aug 11, 2009 I am noticing differences in how I show up in search results between the old google and the new test version. So far the only thing I have been able to find is that they are using my ecommerce history as a factor. ie: products with sales show up higher. ... » Join the discussion How to add Tweet This Icon or use Tweetmeme, etc?  Aug 20, 2009 I'd like to add something like a Share on Twitter or Tweet This icon to my website that would appear on product pages since it's an ECommerce website. What type of HTML would I need to do something like that? It would have to simply be clickable text or an ... » Join the discussion

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