SearchDay: It's a People-Driven Economy, Stupid

Today's Columns: » Socialnomics: It's a People Driven Economy, Stupid.  » Google Analytics 101, Part 1  » Is Google the Lazy Man's Marketing Method?  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay  August 24, 2009

Top Jobs Director, Search Engine Marketing Los Angeles, United States Director of Sales, LA Federated Media Publishing Los Angeles, United States Senior SEM Specialist All Star Directories Seattle, United States SEM Manager QualitySmith Inc Walla Walla, United States Senior Online Media Buyer Los Angeles, United States More Jobs Today's Top Story: Erik Qualman Socialnomics: It's a People Driven Economy, Stupid.  SEW EXPERTS: SOCIAL MEDIA MARKETING Socialnomics is a massive socioeconomic shift. Yet, some of the core marketing and business principals of the last few centuries will still apply. » Full story » Print version Search Engine Watch Experts Columns Ron Jones Google Analytics 101, Part 1  SEW EXPERTS: SEM 101 How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free. » Full story » Print version Frank Watson Is Google the Lazy Man's Marketing Method?  SEW EXPERTS: SEM CROSSFIRE Is it lazy to focus the majority of your marketing efforts on Google, or just common sense? Is it worth our time to focus on other search engines, social media, and other non-Google marketing online? » Full story » Print version News from the Search Engine Watch Blog Rumor: Bing and Wolfram Alpha Strike a Search Deal Posted by Nathania Johnson  Aug 24, 2009 If a new blog post at TechCrunch is true (and that's generally about a 50/50 chance), then Bing has struck yet another search deal - this time with Wolfram Alpha. According to the rumor, Bing would make use of Wolfram Alpha to incorporate structured data to its search offering. Hmm, who ... » Continue reading Blind Search Test: You Might Be Surprised at Which Results You Prefer Posted by Nathania Johnson  Aug 24, 2009 Last night, I began playing around on BlindSearch, which returns results from Google, Yahoo! and Bing, but doesn't tell you which one is which. Then, you vote for the results you like the test and it reveals which search engine you chose. BlindSearch was developed by a Microsoft employee, but ... » Continue reading Bing's Conversion Rates are Awesome; Volume, adCenter, and Agency Relations Not So Much Posted by Nathania Johnson  Aug 24, 2009 Today I had the great privilege of meeting with Bing Director Stefan Weitz and local search marketers here in Raleigh, NC. There was a consensus that Bing had a better conversion rate - by far. But there's a couple things still holding search marketers back: volume, adCenter, and agency relations. The ... » Continue reading Nicholas Fox of Google AdWords Invites You To Shape Future of Search Advertising Posted by Greg Jarboe  Aug 24, 2009 Nicholas Fox, the Business Product Management Director of AdWords at Google, gave one of the three keynote speeches at SES San Jose 2009. Yes, yes, he provided a glimpse of where he saw search advertising headed in the near future. And that included finding what you were ... » Continue reading Google Rolls Out Updated Image Search to Additional Phones Posted by Nathania Johnson  Aug 24, 2009 Back in March, Google updated its mobile image search but just for iPhone and Android devices. Now, Google says just about every feature phone in 38 languages is getting the update. The update includes larger thumbnail images as well as search filters. Something to know about the results is that when ... » Continue reading YouTube App for Windows Mobile and Symbian S60 Adds More Languages Posted by Nathania Johnson  Aug 24, 2009 YouTube has added five languages to its application for Windows Mobile and Symbian S60 phones. The new languages are: Brazilian Portuguese Polish Russian Swedish Czech This brings the total languages supported by the YouTube mobile application to 12. The other 7 are US English, French, UK English, Italian, Spanish, German, and Dutch. ... » Continue reading Search Engine Watch Forum Discussions Yahoo Directory - what's in store  Aug 22, 2009 With my directory listing coming up for renewal, at this point in the company's transition, I am debating on what advantages there might be for listings in the coming year. Isn't Yahoo pulling from Bing now? Even though they weren't giving much if any priority to Directory sites in their own ... » Join the discussion Bizarre highlighting in Google SERPs  Aug 21, 2009 I have noticed a strange quirk (error?) in the way Google highlights acronyms in the search results pages. Google is fairly clever in the way it handles acronyms. ie. If you type "PPC" into Google, as well as highlighting "PPC" it will also highlight "Pay Per Click" whenever that shows up ... » Join the discussion Anyone Seen An Increase From Bing?  Aug 12, 2009 Not sure what to attribute it to, but I've noticed stronger-than-expected sales from Bing/MSN over the last couple weeks. Still coming in a distant third to Google and Yahoo, but my conversion rate was just under 5% for last week on Bing. Anyone else noticing a new spark in their ... » Join the discussion

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