SearchDay: Is Google the Lazy Man's Marketing Method?

Today's Columns: » Is Google the Lazy Man's Marketing Method?  » Search Engine Wars, the Local Front  » Measuring Success -- How Deep Do You Go?  » Low-Hanging Fruit for Content Promotion & Links  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay  August 21, 2009

Top Jobs Director, Search Engine Marketing Los Angeles, United States Director of Sales, LA Federated Media Publishing Los Angeles, United States Senior SEM Specialist All Star Directories Seattle, United States SEM Manager QualitySmith Inc Walla Walla, United States Senior Online Media Buyer Los Angeles, United States More Jobs White Papers More Research Today's Top Story: Frank Watson Is Google the Lazy Man's Marketing Method?  SEW EXPERTS: SEM CROSSFIRE Is it lazy to focus the majority of your marketing efforts on Google, or just common sense? Is it worth our time to focus on other search engines, social media, and other non-Google marketing online? » Full story » Print version Search Engine Watch Experts Columns Gregg Stewart Search Engine Wars, the Local Front  SEW EXPERTS: LOCAL & MOBILE SEARCH Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we're seeing a major shift in how consumers are utilizing these resources. » Full story » Print version Jason Tabeling Measuring Success -- How Deep Do You Go?  SEW EXPERTS: PROFITABLE PPC How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword level, can change the way your PPC campaigns are set up and run. » Full story » Print version Justilien Gaspard Low-Hanging Fruit for Content Promotion & Links  SEW EXPERTS: PROMOTION & LINK BUILDING Not getting the links you'd like? The problem might be that your focus is too broad and competitive. These days, it's easier to focus on minor topics to obtain high-quality links. » Full story » Print version Buy Relevant Links Today! Find links for your niche in the largest publisher network. Text Link Ads will work with you to find you relevant links. Buy traditional links or links within content and see the results! Join now and get $100 off your first order! News from the Search Engine Watch Blog Twitter to Launch Opt-In Geolocation Feature Posted by Nathania Johnson  Aug 21, 2009 Twitter has announced plans to roll out a geolocation feature. It will also be included in Twitter's API so developers can make use of it. Currently, Twitter apps rely on either location info provided in profile settings or the device that's being used. Now, they'll be able to grab more ... » Continue reading Facebook to Allow Simultaneous Twitter Updating, But Only for the Rich and Famous Posted by Nathania Johnson  Aug 21, 2009 If you're important enough to have a Facebook Page (as opposed to an individual profile like the rest of us), then you're getting the ability to simultaneously update Facebook and Twitter - directly from Facebook. Ok, to be fair, Facebook pages include organizations such as LIVESTRONG who actually have important things ... » Continue reading Google Enterprise Labs Launches Side-By-Side Search Tool Posted by Nathania Johnson  Aug 21, 2009 If you're using Google Enterprise to fuel your search, then a new feature can help you tweak the search results you're getting. The feature is called Side-by-Side search and it's been released in Enterprise Labs. You can use the tool for a variety of comparisons including existing search with Google ... » Continue reading The Number One Google Killer: Google Posted by Nathania Johnson  Aug 21, 2009 Have you noticed lately that Google wants to keep connecting all of your logins on various products together? You're not alone. Have you wanted to keep them separate but Google won't let you? You're still not alone. I've been talking extensively lately with my former boss, in-house SEM Al Scilitani about ... » Continue reading Search Engine Watch Forum Discussions Bizarre highlighting in Google SERPs  Aug 21, 2009 I have noticed a strange quirk (error?) in the way Google highlights acronyms in the search results pages. Google is fairly clever in the way it handles acronyms. ie. If you type "PPC" into Google, as well as highlighting "PPC" it will also highlight "Pay Per Click" whenever that shows up ... » Join the discussion Adwords Not Working - Destination URL Issue  Aug 19, 2009 Hi I have been running Adwords Campaigns for months now and suddenly today all my campaigns abruptly stopped running. When I mouseover on the quality score icon (in the new interface) besides the Keywords I get this message: "If your ad doesn't have a valid Destinational URL, we may be unable to ... » Join the discussion Google Caffeine: What have you seen?  Aug 11, 2009 I am noticing differences in how I show up in search results between the old google and the new test version. So far the only thing I have been able to find is that they are using my ecommerce history as a factor. ie: products with sales show up higher. ... » Join the discussion

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