SearchDay: Targeting your Search Advertising for Success

Today's Columns: » Targeting your Search Advertising for Success  » SEO? That Sounds Like Work  » Link Building Tactics 101, Part 2  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay  August 4, 2009

Top Jobs Sr., Account Executive Marin Software San Francisco, United States New Media positions - AKPD Message and Media AKPD Message and Media Washington, United States Search Engine Marketing Manager - Cleveland AT&T Corporate Valley View, United States Search Marketing Manager Tiny Prints Inc Mountain View, United States Search Engine Marketing Manager AT&T Valley View, United States More Jobs White Papers More Research Today's Top Story: Carrie Hill Targeting your Search Advertising for Success  SEW EXPERTS: LITTLE BIZ Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you're doing is important to seeing a return on your investment. » Full story » Print version Search Engine Watch Experts Columns Mark Jackson SEO? That Sounds Like Work  SEW EXPERTS: ORGANIC SEO Let there be no mistake: if you're going to do SEO properly -- unless you're willing to outsource everything to an SEO provider -- you're going to need some folks on your team to chip in. » Full story » Print version Ron Jones Link Building Tactics 101, Part 2  SEW EXPERTS: SEM 101 Concentrate on offering something of value to the online community/industry to demonstrate why they should visit your site. Focus on the idea of reaching out to others and building quality connections that make sense. » Full story » Print version 2009 SEM Survey Results Surprising Findings Your Search Marketer Needs to Understand Recently, Omniture sponsored a short survey to help search engine marketers make more of their investment in 2009. The data has been collected, analyzed and summarized in a series of best practices and recommendations. Join Mikel Chertudi and Ben Brutsch as they take you through answer to important SEM issues. Download Now News from the Search Engine Watch Blog Insights Into Linking Everyone Should Read Posted by Frank Watsonhttp://www.kangamurramedia.com  Aug 4, 2009 David Harry has once again given us some deep insights into the search algorithm and perceptions of linking that anyone in our industry should read. The topic is an important one given linking is still the foundation of all major search engines. Harry gives a detailed account of the linking intent ... » Continue reading The Few, The Proud, The Social Media-less Posted by Frank Watsonhttp://www.kangamurramedia.com  Aug 4, 2009 Apparently the Marines can protect our country, but when it comes to social media they are defenseless, as they banned use of social media - Twitter, Facebook and MySpace have been banned - effective immediately. Thanks to Cheryl Phillips for bringing this to my attention - through Twitter. As Phillips reported the ... » Continue reading FTC to Continue Investigating Google/Apple Ties Posted by Nathania Johnson  Aug 4, 2009 Google CEO Eric Schmidt stepped down from Apple's Board of Directors earlier today, but the move is not enough to call off an ongoing FTC investigation. In reaction to the news, the FTC released a statement by Bureau of Competition Director Richard Feinstein: We have been investigating the Google/Apple interlocking directorates ... » Continue reading Photo Contest Winner Featured Today on Bing Posted by Nathania Johnson  Aug 4, 2009 At the beginning of July, Bing launched a photo contest where the winner would be featured on the homepage. Bing features a new photo everyday with "hot spots" on various parts of the photograph linking to searches. The winner is Jeremy Somers' image of lightning striking the skyline of Sydney, Australia. ... » Continue reading Google Launches Billboard Campaign to Promote Apps, Steal Microsoft Customers Posted by Nathania Johnson  Aug 4, 2009 Google has purchased billboard advertising along highways in 4 major metropolitan areas. The billboards are part of the "Going Google" campaign, which encourages companies to switch from whatever applications they're currently using (eh hmmm, Microsoft) to Google Apps. Commuters in Boston, Chicago, New York and San Francisco will see a new ... » Continue reading Search Engine Watch Forum Discussions Please help!  Aug 4, 2009 Hi, I have created a heading image(the word heading as a image) and I am calling this heading image thru CSS, so there is no heading text in the source . For the crawlers I have put the same text (heading) inside the h1 tag and hide it using CSS, as you ... » Join the discussion more profitable to rank in bing?  Jul 30, 2009 Considering the difference in traffic for the #1 spot and the say #3 spot (and everything below) is so extreme, would it make sense to try to rank #1 in bing and compete with nobody as opposed to trying to rank #1 in Google and competing with everybody? Of course a ... » Join the discussion Bid Simulator ( Aka Please jack up all of your bids)  Jul 30, 2009 So I have noticed that I can now use the new bid simulator feature on a lot of my clients campaigns. In theory, this is a cool tool. However, I have seen this tool recommend for many keywords, that rank very well and with optimal campaign budgets, that I should ... » Join the discussion Anyone can tell me someting about "tag"  Jul 30, 2009 Now our site want to use "tag", And our site is an B2C website,so we sale electronics gadgets online, but i do not know how to do it,and i do not know what is the effect of "tag", anyone can tell me?Or could you show me serveal sites had used ... » Join the discussion

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